Wednesday, December 6, 2023
The Ministry of Culture, Sports and Tourism in collaboration with the Korea Tourism Organization (KTO) launched promotional clips on October 24th 2023.
They have achieved an outstanding milestone.
These clips have become a global sensation, drawing widespread attention to Korea’s rich cultural and offerings.
They have an approximate 225.3 million views recorded as of December 4th, 2023 at 5:00 p.m.
The standout among the five clips is “What if [Vincent Van Gogh] visited Korea,”. It will be marking a groundbreaking achievement as the first Korea tourism promotional clip created using generative AI.
This innovative video has garnered the highest number of views, reaching an impressive 59.88 million.
Its imaginative approach woin appreciatiion of viewers, showcasing Korea’s iconic tourist destinations. It is through the distinctive styles of 11 world-class painters such as Van Gogh, Munch, Monet and others.
It took six months to make the clip, using cutting-edge digital technologies.
This involved training the generative AI over 80,000 times for each piece, ensuring a seamless and natural representation within the distinct style of each featured painter.
Moreover, three regional tourism promotional clips draw inspiration from popular global K-contents: “Live Squid Game” showcases a squid-catching game set on Ulleungdo Island; “Queendom: Korean Archery” unfolds as a chase game within the historic Suwon Hwaseong Fortress; and “Guardian’s Fireworks” captures the enchanting and romantic ambiance of Haman Nakhwanori.
These clips are designed to immerse visitors in the distinctive and appealing tourism offerings of each respective region.
The final clip, “Korea Never Forgets,” was produced on the basis of the heartwarming true story of the Campagna couple. They went above and beyond to assist Korean tourists stranded in a snowstorm in the United States last winter.
It captures the Campagna couple’s trip to Korea in a documentary format, and conveys the touching message that “Korea never forgets gratitude.”
The five Korea tourism promotional clips are available for viewing on KTO’s official YouTube channel .
The remarkable success of these promotional clips has resulted in a substantial increase in KTO’s YouTube subscribers.
The current count has surged by over 150,000 from the previous year, reaching an impressive 820,000 subscribers.
This accomplishment solidifies KTO’s position with the highest number of subscribers among all national tourism organization YouTube channels.
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