Korea’s Allure Grows in the MENA Region with Wego and Korea Tourism Organization’s Exciting New Campaign

Published on December 24, 2025

Korea, a destination known for its harmonious blend of modernity and tradition, is capturing the attention of travelers across the Middle East and North Africa (MENA) region. With a population that is increasingly seeking new, immersive travel experiences, the Korea Tourism Organization (KTO) has partnered with Wego, the region’s top online travel marketplace, to spark a new wave of interest in the vibrant destination. The collaboration aims to highlight Korea’s cultural richness, scenic beauty, and modern attractions, while making it more accessible than ever for MENA travelers.

Korea: The Perfect Fusion of Modern Cities and Timeless Traditions

Korea, known for its innovative cities, serene islands, and centuries-old cultural traditions, offers a multifaceted experience for travelers. Through the campaign launched by Wego and KTO, the destination’s diverse offerings will be more accessible to the MENA region. This partnership will not only showcase the iconic destinations but also offer travelers unique opportunities to immerse themselves in the dynamic pulse of Korean culture, nature, and lifestyle.

Why Korea? Why Now?

1. Seamless Infrastructure & Connectivity:
   With a well-connected transport network and seamless flight access, Korea is highly convenient for MENA travelers. Its visa-friendly policies and multiple direct flight options, especially from GCC countries, have made it increasingly popular for short getaways or extended vacations.
2. Year-Round Appeal:
   From spring cherry blossoms to snowy winter landscapes, Korea offers distinct experiences in all seasons. Whether it’s hiking volcanic trails, exploring UNESCO-listed heritage sites, or enjoying the peaceful ambiance of Jeju Island, there’s something for everyone.
3. Modern Meets Tradition:
   The urban energy of Seoul, with its cutting-edge design and tech innovations, contrasts beautifully with Korea’s deeply rooted traditions. Visitors can step into the past by visiting ancient palaces and temples, or sip tea in traditional hanoks while simultaneously experiencing the future with world-class shopping districts and modern attractions.
4. Gastronomy and Wellness:
   Korea’s culinary offerings are a must-try, with vibrant street food scenes and high-end restaurants serving up everything from bibimbap to Korean barbecue. Visitors can also indulge in the famed K-beauty products and wellness retreats, all of which are integral parts of the country’s cultural appeal.

Campaign Highlights: Connecting MENA Travelers with Korea’s Charm

The new collaborative campaign by Wego and the Korea Tourism Organization is designed to offer a digital-first experience for MENA travelers. The campaign, which will feature content in both Arabic and English, aims to make Korea’s cultural gems accessible to the modern traveler. From interactive videos and destination guides to influencer-led journeys, the campaign will capture the imagination of potential travelers by showcasing the real Korea.

Key Campaign Elements:

• Destination Highlights: Engaging visuals and articles that explore Korea’s natural wonders, cultural landmarks, and unique festivals.
• Planning Tools: Interactive tools designed to simplify trip planning, allowing users to explore itinerary options, book flights, and accommodation with ease.
• Influencer Journeys: MENA influencers will take followers on a virtual journey across Seoul, Gyeongju, Gangwon-do, and other key destinations, providing a personal touch to the experience.
• Seasonal Specials: Promoting the best seasonal experiences, including autumn foliage tours, winter skiing, and cherry blossom viewing in spring.

A Growing Trend: MENA’s Love Affair with East Asia

As MENA travelers increasingly look to East Asia for authentic experiences, countries like Korea are becoming prominent destinations. Wego reports a surge in interest for Asian destinations, with Korea being one of the most popular choices. Whether it’s the appeal of K-pop culture, K-dramas, or the immersive beauty of the country’s landscapes, Korea is capitalizing on the region’s growing interest in East Asia.

• Cultural Experiences: Beyond the famous K-pop and K-drama, Korean culture is rich in history, arts, and spirituality, making it an attractive destination for travelers seeking a well-rounded vacation.
• K-Wellness & Beauty: The global obsession with K-beauty products and wellness retreats has also played a significant role in boosting Korea’s image as a health and beauty hub.
• Culinary Tourism: With its global rise in popularity, Korean cuisine is attracting food lovers worldwide, further adding to the country’s allure for MENA tourists.

Top Destinations in Korea for MENA Travelers

1. Seoul: A Modern Metropolis with Timeless Charm:
   The bustling city of Seoul is a must-visit for anyone looking to experience a mix of modern living and traditional culture. Here, visitors can explore Gyeongbokgung Palace, shop in Myeongdong, and enjoy panoramic views from the N Seoul Tower.
2. Jeju Island: Korea’s Tranquil Escape:
   A popular destination for relaxation and adventure, Jeju Island is renowned for its beautiful beaches, volcanic landscapes, and serene temples. It’s an ideal spot for those seeking a peaceful retreat away from the city’s hustle.
3. Gyeongju: A Journey Back in Time:
   Known as the “museum without walls,” Gyeongju is home to ancient tombs, temples, and palaces, including the iconic Bulguksa Temple and Seokguram Grotto, both UNESCO World Heritage Sites.
4. Gangwon-do: Nature at Its Best:
   A haven for outdoor lovers, Gangwon-do offers excellent hiking trails, ski resorts, and natural beauty. In winter, the region turns into a popular ski destination, while in summer, it’s perfect for nature walks and mountain adventures.
5. Busan: A Blend of Beaches and Culture:
   The coastal city of Busan offers a unique combination of beaches, markets, and cultural sites, including the Haedong Yonggungsa Temple and the famous Haeundae Beach.

Korea’s Appeal Is More Accessible Than Ever Before

Thanks to Wego’s user-friendly technology, travelers can now easily compare flights, accommodation, and tours, making it easier than ever to plan a trip to Korea. With detailed guides on the best attractions, transportation tips, and insider recommendations, this partnership ensures that MENA travelers can navigate Korea’s offerings with ease.

Final Thoughts: A Bright Future for MENA Travel to Korea

As Korea continues to attract MENA tourists, this partnership is paving the way for even greater tourism exchange between the two regions. Whether it’s for a cultural exploration, a wellness retreat, or an exciting K-pop journey, Korea offers something for every traveler. With its advanced infrastructure, stunning landscapes, and rich history, it’s no wonder that Korea is becoming a must-visit destination for MENA wanderers.