Published on December 5, 2025
Vijayawada, India, is gearing up to host the much-anticipated Krishnaveni Sangeetha Neerajanam 2025, a two-day festival celebrating the richness of Telugu music traditions. This festival, scheduled for 6th and 7th December 2025, will bring together the finest artists, musicians, and performers from across the country to showcase the grandeur of Carnatic music. Held in the cultural heart of Vijayawada, the festival will not only celebrate the classical music heritage of the region but also elevate the city as a premier destination for music tourism.
The event’s theme, “Celebrating the Richness of Telugu Music Traditions,” perfectly reflects the festival’s goal to honor the cultural identity of Vijayawada and its surrounding areas. The festival will feature 18 concerts across two days, with 98 talented artists performing at the iconic Tummalapallivari Kshetrayya Kalakshetram. Additionally, a special dawn rendition of the Pancharatna Kritis will take place at Durga Ghat on the second day, showcasing the spiritual essence of the region.
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In addition to the musical performances, the festival will offer a curated exhibition of Andhra Pradesh’s traditional crafts, highlighting local artisans and their work. Visitors can explore GI-tagged products like Kondapalli Toys, Etikoppaka Lacquerware, and Udayagiri Wooden Cutlery. This exhibition, along with the live performances, aims to strengthen the connection between Vijayawada’s cultural heritage and its thriving tourism industry.
The Ministry of Tourism, Government of India, is hosting the Krishnaveni Sangeetha Neerajanam 2025 in collaboration with the Ministry of Culture and supported by Andhra Pradesh Tourism and the Department of Culture, Government of Andhra Pradesh. The festival is more than just a music event; it is an opportunity to experience the artistic soul of Vijayawada while supporting local artisans, musicians, and cultural tourism.
The Krishnaveni Sangeetha Neerajanam festival, an annual affair, stands as a testament to the remarkable legacy of Carnatic music in Andhra Pradesh. With this year’s theme, “Celebrating the Richness of Telugu Music Traditions,” the festival aims to position Vijayawada as a premier destination for Carnatic music enthusiasts. The festival promises to be a dynamic platform for showcasing local music, art, and handicrafts, creating an immersive cultural experience for visitors.
This two-day festival will feature an extensive lineup of 18 concerts by 98 renowned artists performing across multiple locations, the main venue being the Tummalapallivari Kshetrayya Kalakshetram, a cultural hub in Vijayawada.
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A special performance on 7th December 2025 will feature a dawn rendition of the Pancharatna Kritis at Durga Ghat, led by the esteemed Malladi Brothers along with the students and faculty from the Government Music Colleges of Vijayawada and Guntur. This segment reinforces the festival’s vision of encouraging community participation in music.
The festival not only promotes Carnatic music but also serves as an excellent platform for promoting regional crafts. A curated exhibition of GI-tagged and traditional textiles from Andhra Pradesh will be held alongside the concerts. Visitors can explore the rich cultural fabric of the state, with exhibits including the famous Kondapalli Toys, Etikoppaka Lacquerware, Udayagiri Wooden Cutlery, and textiles from handloom clusters such as Mangalagiri, Venkatagiri, Chirala, Uppada, and Moragudi.
Vocal for Local has been an underlying theme of this festival, with artisans and weavers benefiting from direct engagement with visitors. The presence of local tourism and hospitality stakeholders further amplifies the event’s reach, making it an excellent opportunity for business owners to connect with international tourists and boost the regional economy.
Vijayawada, often referred to as the “Gateway to Andhra Pradesh,” is known for its rich history, spiritual significance, and cultural vibrancy. Nestled along the banks of the Krishna River, Vijayawada is a cultural haven that offers much more than just its Carnatic music scene.
The city is home to several ancient temples like the Kanaka Durga Temple on the Indrakeeladri Hill, offering panoramic views of the city. Vijayawada also boasts scenic beauty with locations like Prakasam Barrage, Bhavani Island, and the Chilika Lake, all of which make it an ideal destination for nature lovers and spiritual travelers.
Music tourism is a growing trend, and this festival provides a perfect opportunity to connect the region’s music culture with the thriving tourism industry. The event also plays a pivotal role in promoting Andhra Pradesh’s identity, establishing Vijayawada as a hub for classical music lovers and fostering cultural tourism.
In the weeks leading up to the main festival, a series of prequel concerts were held at culturally significant temple venues to promote statewide participation. These concerts took place at:
These performances provided an opportunity to connect local communities with the wider cultural festival, enhancing the region’s appeal as a destination for both music and spirituality.
Andhra Pradesh is renowned for its traditional crafts, and the Krishnaveni Sangeetha Neerajanam festival helps promote these handicrafts to a wider audience. The Vocal for Local initiative, launched by the Indian Government, strengthens this connection by offering a space for artisans and weavers to sell their products. The crafts exhibition will feature:
Visitors can explore these local crafts and appreciate the skill and tradition behind each piece. The handloom sector of Andhra Pradesh plays a crucial role in the state’s cultural and economic identity, and the festival creates a significant platform for showcasing the diverse, rich heritage of the region.
The Andhra Pradesh Star Hotels Association (ASHA) has been instrumental in facilitating press interactions and spreading the word about the festival. Local tourism and hospitality stakeholders have been actively engaged to ensure the event’s success. With its excellent infrastructure, Vijayawada is well-equipped to cater to the influx of visitors, providing top-notch accommodation options, ranging from luxury hotels to budget-friendly stays.
The festival will draw visitors not only from India but also from international destinations. This makes the event a prime opportunity for boosting tourism in Vijayawada and neighboring areas. As part of the festival’s outreach, the Ministry of Tourism has provided live streaming options, making it accessible to audiences worldwide through its official YouTube channel.
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Tags: andhra pradesh, Carnatic Music, India Music Festival, Krishnaveni Sangeetha Neerajanam, Vijayawada
Friday, December 5, 2025
Friday, December 5, 2025
Friday, December 5, 2025
Friday, December 5, 2025
Friday, December 5, 2025
Friday, December 5, 2025