Kuala Terengganu Hosts GRACE 2025, A Landmark Event Celebrating Tourism Industry Collaboration and Launching New Travel Packages for Malaysia’s East Coast

Published on December 26, 2025

Kuala Terengganu—In an event that has set a new benchmark for collaboration in the tourism industry, Tourism Malaysia Eastern Region recently hosted GRACE 2025 (Gathering of Recognition, Appreciation, Collaboration and Excellence). The event took place in the heart of Kuala Terengganu at the luxurious Hotel Paya Bunga on 20 December 2025. Designed to celebrate the strong partnerships and continued growth in Malaysia’s tourism sector, GRACE 2025 brought together key stakeholders to focus on the future of tourism across the East Coast region.

This year’s GRACE event marks a monumental moment in Malaysia’s tourism strategy as it ushers in a new era of collaboration and innovation. Key players in the tourism sector gathered in the picturesque coastal city to acknowledge the collective efforts that have propelled the region to new heights.

A Growing Force in Malaysia’s Tourism Sector

The event was an opportunity to recognise the contributions of tourism partners who have been instrumental in promoting East Coast Malaysia as a premier destination for both local and international travellers. With the future of Visit Malaysia 2026 on the horizon, the GRACE 2025 event took centre stage as a powerful demonstration of the strength of industry partnerships.

This year, the event was not just about celebrating past achievements but also about launching new travel initiatives to attract even more visitors. During the ceremony, 145 new travel packages were unveiled, covering a diverse array of tourism products from ecotourism and heritage tourism to adventure travel and gastronomy tours. These packages are designed to appeal to a wide range of travellers looking for authentic experiences in Malaysia’s East Coast.

Enhancing Regional Appeal with Strategic Partnerships

Tourism Malaysia’s efforts to expand the appeal of the East Coast have always been about fostering sustainable tourism practices. At GRACE 2025, the unveiling of these new travel packages was not just a strategic move to attract visitors but also a statement of resilience and adaptability in the face of global travel changes.

Throughout the event, it became clear that industry collaboration was key to the region’s success. Tourism Malaysia Eastern Region recognised hotel chains, travel agencies, and local governments for their significant contributions to destination marketing and efforts to diversify the tourism product offering. By celebrating these partnerships, the event highlighted the growing importance of teamwork in achieving Malaysia’s long-term tourism goals.

A Strong Focus on Cultural and Ecotourism Initiatives

One of the standout features of GRACE 2025 was the introduction of ecotourism packages, which underscore Malaysia’s commitment to environmental sustainability. The region’s natural beauty, from its tropical rainforests to its pristine beaches, has long been a key draw for nature lovers. With sustainable tourism as a core theme, the newly launched packages offer unique experiences such as guided jungle treks, wildlife spotting in protected national parks, and traditional cultural exchanges with local communities.

Moreover, these tourism initiatives are aligned with the national agenda for Visit Malaysia 2026, which aims to significantly boost tourist arrivals and promote a more sustainable and inclusive tourism model.

Media and Industry Acknowledgement

In addition to recognising the tourism partners, the event also celebrated the role of media in shaping perceptions of Malaysia as a travel destination. Journalists and content creators who have contributed to the promotion of the region were formally acknowledged. Their work, whether in digital media, broadcasting, or travel journalism, has been pivotal in showcasing the diverse attractions of East Coast Malaysia.

Tourism Malaysia Eastern Region’s efforts are not just about enticing tourists but about building a community of advocates—media included—who can further amplify the region’s message across international borders.

Tourism Malaysia’s Ambitious Vision for the Future

Tourism Malaysia has always positioned itself at the forefront of regional tourism development. GRACE 2025 was not just a celebration of past achievements but a strategic move to ensure the East Coast’s resilience and readiness for the post-pandemic tourism boom.

Looking ahead, the Visit Malaysia 2026 campaign will leverage the momentum created by events like GRACE 2025 to bolster the country’s tourism infrastructure, diversify travel offerings, and enhance destination management practices. With a steady stream of new product offerings and a solid focus on cultural tourism, Malaysia is poised to emerge as a leader in sustainable travel within Southeast Asia.

A Welcoming Invitation for the Future

As GRACE 2025 drew to a close, the event’s significance was underscored by the shared sense of optimism within the tourism industry. With new partnerships and initiatives in place, East Coast Malaysia is well-positioned to offer visitors authentic cultural experiences, unspoiled natural beauty, and world-class hospitality.

The successful hosting of GRACE 2025 signifies the beginning of an exciting chapter for tourism in the region. Whether it’s exploring heritage sites, indulging in local cuisine, or immersing oneself in nature adventures, East Coast Malaysia is ready to welcome travellers from all walks of life. The region’s tourism future has never looked brighter, and the momentum from GRACE 2025 will undoubtedly carry forward to Visit Malaysia 2026 and beyond.