Kuwait Transforms into a Culinary Renaissance: How Bloggers Are Shaping the Country’s Food Tourism Boom

Published on September 1, 2025

In recent years, Kuwait has become an exciting spot for food lovers, drawing in tourists from all over the world. The country’s food scene has changed quickly, thanks to food bloggers who have greatly influenced food tourism. Bloggers, once just casual food fans, are now trusted voices in the culinary world. They are encouraging more tourists to discover the rich and varied food culture that Kuwait offers. Through their recommendations and reviews, these bloggers have sparked a rise in food tourism that is changing the country’s hospitality and tourism industries.

The Role of Bloggers in Kuwait’s Food Revolution

The role of food bloggers in the modern tourism landscape cannot be overstated. They are no longer just sharing personal experiences; they have become powerful influencers capable of shaping consumer behaviour. In Kuwait, a country known for its unique blend of Middle Eastern and international flavours, food bloggers have taken it upon themselves to discover and document the city’s most exciting restaurants, food trends, and hidden gems. Their growing online presence has had a direct impact on Kuwait’s tourism sector, guiding both locals and international tourists to explore new dining experiences.

Kuwait’s food bloggers are deeply involved in promoting not just high-end restaurants but also street food vendors and hidden culinary treasures that may otherwise go unnoticed. By sharing their experiences on various platforms such as Instagram, TikTok, and food blogs, they have ignited interest in both local and global audiences. This content reaches millions of people and has sparked a culinary movement that is attracting travellers keen to experience Kuwait’s flavours firsthand.

The Impact of Bloggers on Food Tourism

The tourism and food industries in Kuwait are increasingly intertwined. According to reports from the Kuwait Direct Investment Promotion Authority, the country’s tourism sector has seen rapid growth, with revenue projections for 2025 estimated at around $1.13 billion, a significant increase from $522 million in 2021. A large portion of this growth can be attributed to the rise in food tourism, a trend propelled by the power of food bloggers. These influencers are showcasing Kuwait’s dining options, whether it’s traditional Kuwaiti dishes, international fusion cuisine, or the diverse range of fast-casual options now available.

This culinary boom has driven an increase in tourism-related spending. Tourists are more likely to indulge in authentic dining experiences during their visits, eager to try dishes that reflect the culture and history of the region. Events such as food festivals, pop-up markets, and culinary tours have become significant attractions for visitors, and these bloggers play a crucial role in promoting such events, ensuring they reach the right audience. The power of digital media has elevated Kuwait’s food tourism to new heights, making the country a must-visit destination for food enthusiasts.

Growing Culinary Industry and Its Economic Impact

Kuwait’s culinary industry has expanded at an impressive rate in recent years. According to Scots International Research, the country’s foodservice sector was valued at approximately $3.25 billion in 2024, with expectations to reach $4.88 billion by 2029. This growth is being driven not only by the increasing demand for diverse dining options but also by the growth in food tourism.

The country’s restaurant, café, and cloud kitchen markets are also showing robust growth. As the tourism sector continues to flourish, these markets are projected to hit $38 billion by 2032, with a growth rate of 10 per cent per year. Kuwait’s growing reputation as a food destination has also contributed to an increase in food-related businesses, from high-end dining establishments to casual eateries, all of which benefit from the heightened awareness generated by food bloggers. The impact of these digital influencers is undeniable, and their efforts continue to play a central role in driving revenue across the food and tourism sectors.

Kuwait as a Foodie Destination: What Tourists Can Expect

For tourists visiting Kuwait, the food scene has something to offer everyone, from traditional Kuwaiti dishes like machboos (a spiced rice dish) and harees (wheat and meat stew) to international cuisines brought to life by the country’s diverse population. The influence of food bloggers has ensured that visitors are not only introduced to iconic dishes but also to hidden local favourites that reflect the true essence of Kuwaiti culinary traditions.

Many food bloggers focus on reviewing local cafés, artisanal bakeries, and small-scale restaurants that serve authentic regional specialities. Their recommendations often include places that offer a more personalised dining experience, allowing tourists to connect with local culture through food. Whether it’s a well-known fine-dining restaurant or a local spot offering street food delights, the food scene in Kuwait is as diverse as the people who live there.

Kuwait’s food bloggers have also placed a significant focus on sustainability and innovation in the food industry. New trends, such as the rise of plant-based menus and sustainable sourcing, have been highlighted by these influencers, offering tourists a fresh perspective on the food landscape. This not only caters to the needs of modern travellers but also reflects Kuwait’s commitment to adapting to global food trends.

Economic Growth and Future Outlook

As the demand for food tourism continues to rise, Kuwait’s tourism authorities are working to capitalise on this growth. Efforts are being made to create more culinary-focused events, build partnerships with local food bloggers, and promote Kuwait as a destination for culinary excellence. The country’s tourism and food industries are expected to continue their upward trajectory, with forecasts suggesting that the global trend of food tourism will help to further accelerate growth.

By focusing on a broader range of experiences, from cooking classes and food tours to wine tasting and food festivals, Kuwait is positioning itself as a food tourism hub. The sustained effort to elevate the local culinary scene and collaborate with food bloggers will ensure that Kuwait remains at the forefront of the food tourism industry in the years to come.

The Power of Bloggers in Shaping Kuwait’s Food Tourism

Kuwait’s food tourism industry is changing quickly, largely due to the impact of food bloggers. These bloggers have changed the way people view the country’s food scene. They are central to Kuwait’s developing food culture, encouraging tourists to try the city’s wide range of dishes. As the industry grows, bloggers will play an increasingly important role in shaping how consumers behave and boosting food tourism. This will help ensure that Kuwait remains a top spot for food enthusiasts around the world.

With its blend of traditional and modern flavours, lively food culture, and improving tourism infrastructure, Kuwait is on track to become one of the leading food tourism destinations in the region.