Fiji Tourism Launches AI Travel Revolution With Baidu Wenku to Attract Chinese Visitors
Published
Image generated with Ai
This means that Fiji Tourism has entered into a new era through the introduction of the AI-enabled travel stories revolution on Baidu Wenku. In this case, the use of artificial intelligence technology will be utilized to present a number of travel stories on the country, with the aim of inspiring the Chinese visitors. These stories will highlight the beauty of Fiji’s natural scenery, adventure, culture, food and well-being.
Baidu Wenku is among China’s largest online knowledge and document platforms, serving hundreds of millions of users with a wide range of trusted resources across multiple sectors. The platform has recently transformed into an AI-focused content creation ecosystem, using large language models and intelligent automation technologies to help brands develop and distribute digital content more efficiently.
Its Office Agent suite provides advanced solutions, including automated presentation creation, professional visual design, animation planning and collaborative content development. These capabilities allow partners to produce high-quality and visually compelling travel stories at greater speed and scale. Combined with Baidu Wenku’s deep understanding of Chinese audience preferences, the platform offers international destinations a powerful channel to build meaningful connections with potential travellers.
With short-form videos and digital content becoming major sources of travel inspiration, especially among younger audiences, the partnership aims to transform traditional destination marketing into dynamic AI-generated presentations and animated travel experiences. By blending technology with storytelling, Tourism Fiji and Baidu Wenku seek to guide travellers through every stage of the journey, from discovering Fiji and gaining travel inspiration to making booking decisions.
The initiative is expected to strengthen Fiji’s visibility among digitally connected Chinese travellers, enhance destination awareness and support future growth in outbound tourism through innovative AI-driven engagement.
Dr. Paresh Pant, Chief Executive Officer of Tourism Fiji, commented: “Fiji is blessed with unique natural beauty, a rich cultural heritage, and a tradition of warm hospitality. We are delighted to collaborate with Baidu Wenku AI to present Fiji’s allure through innovative content formats that allow travellers to experience our destination more intuitively. By showcasing Fiji’s distinctive experiences, we hope to forge stronger emotional bonds with travellers, inspire more visitors to choose Fiji, and enable them to discover the true essence of ‘Where Happiness Comes Naturally’.”
Tourism Fiji, in collaboration with Baidu Wenku AI, has developed a series of destination-focused videos designed to showcase Fiji’s wide range of tourism experiences. The customised content highlights the country’s key attractions and diverse offerings, bringing its adventure, marine, cultural, nature and wellness experiences to life through advanced digital storytelling.
Baidu Wenku’s Office Agent provided extensive technological support throughout the creative process, including AI-powered travel guide presentation creation, professional visual design, and collaborative animation script development. Through this integrated AI workflow, Fiji’s tourism assets were transformed into engaging digital content with strong visual appeal and storytelling impact.
The animated video series has been launched across Tourism Fiji’s official Douyin (Chinese TikTok) account and WeChat Channels, generating more than 30,000 interactions across both platforms. The campaign uses an innovative short-form video approach to connect with younger Chinese audiences and inspire future travel decisions.
Using a manta ray as the central visual symbol, the videos take viewers on a captivating journey through Fiji’s crystal-clear waters, tropical islands and local communities. The manta ray’s exploration creates a unique storytelling path that showcases Fiji’s distinctive experiences, cultural values and opportunities for travellers to actively engage with the destination.
The AI-powered content encourages Chinese visitors to explore Fiji based on their personal interests, allowing them to imagine and create their own island adventures while discovering the natural beauty, unique experiences and unforgettable moments the destination offers.
Vincent Zheng, Regional Director for Asia and the Global Chinese Market at Tourism Fiji, added: “Chinese travellers are increasingly relying on digital platforms and short-form videos for travel inspiration and trip planning. The rapid advancement of AI technology offers fresh tools for destination marketing and content creation. Our collaboration with Baidu Wenku AI represents a significant step in Tourism Fiji’s ongoing commitment to the Chinese market and our exploration of novel ways to engage with travellers. It will further reinforce Fiji’s destination image and deepen our connection with Chinese visitors.”
Wang Yiming, Head of Marketing at Baidu Wenku stated: “Baidu Wenku continues to drive innovation in the application of AI within content creation, delivering more efficient and versatile content solutions to the tourism industry. Through this partnership with Tourism Fiji, we have combined authoritative destination information, professional content resources, and our Office Agent capabilities to showcase Fiji’s natural landscapes, cultural heritage, and diverse travel experiences via AI-generated PowerPoints, visual design, and video storytelling. This collaboration broadens the application scenarios of AI-generated content technology in destination marketing, helping global tourism brands engage consumers through more creative and impactful approaches.”
