Ladurée’s Iconic New Boutique to Open at Rockefeller Center on December 4th, 2025

Published on December 2, 2025

By: Tuhin Sarkar

Ladurée, the renowned Parisian patisserie, is expanding its presence with the much-anticipated opening of its latest boutique at Rockefeller Center in New York City. Set to open on December 4th, this new location at the Channel Gardens will be a holiday highlight for both New Yorkers and visitors from around the globe. Located near the famous Rockefeller Christmas Tree and skating rink, the Ladurée boutique promises to blend French elegance with New York’s festive spirit. The stunning collaboration with Brunschwig & Fils will elevate the store’s design, offering a unique shopping experience unlike any other in the city.

Ladurée Brings Parisian Charm to Rockefeller Center

Ladurée, the legendary French patisserie known for its signature macarons, has announced the grand opening of its newest boutique at Rockefeller Center in New York City. This highly anticipated store, opening on December 4th, promises to offer a delightful taste of Parisian elegance right in the heart of one of New York’s most iconic landmarks. Located at the Channel Gardens, this new location will not only serve the finest macarons and pastries but will also feature a custom-designed space in collaboration with the luxury textile brand, Brunschwig & Fils. The unique fusion of French tradition and festive New York ambiance makes it an unmissable destination for locals and tourists alike.

The collaboration between Ladurée and Brunschwig & Fils is a remarkable one. Two heritage French brands have come together to craft a memorable and visually stunning boutique. The design of the space incorporates two exclusive patterns—Castellane Print and Maubec Stripe—created from Brunschwig & Fils’ extensive archive. These patterns, reimagined in Ladurée’s signature green colour palette, add a personal touch to the boutique’s interior. The result is an experience that combines rich French artistry with the modern vibrancy of New York City.

The festive setting of Rockefeller Center adds to the magic. Positioned alongside the famed Christmas Tree and skating rink, the Ladurée boutique will serve as a perfect location for both holiday shoppers and those looking to indulge in the finest Parisian delicacies. The seasonal collection will also reflect the spirit of the holidays, offering visitors a chance to purchase beautifully crafted macarons and pastries in a setting that’s just as delightful as the treats themselves.

Ladurée Partners with Brunschwig & Fils for a Unique Boutique Design

In an exclusive collaboration, Ladurée and Brunschwig & Fils have come together to create an extraordinary boutique experience at the Rockefeller Center location. Brunschwig & Fils, a luxury designer brand renowned for its exquisite textiles and wall coverings, has designed two bespoke patterns for the boutique. These patterns, Castellane Print and Maubec Stripe, are inspired by the rich history of French design, reflecting a combination of classic European florals and modern sensibilities.

The Castellane Print is particularly noteworthy, as it draws from 17th-century Indian palampores and reinterprets them in a modern context. This pattern, along with the Maubec Stripe, provides an elevated and stylish backdrop for the patisserie’s indulgent offerings. Brunschwig & Fils’ Creative Director, Stephen Elrod, expressed his excitement over this collaboration, highlighting how it beautifully captures both brands’ essence while celebrating the heritage of French design. The designs also play a key role in making this new location an unforgettable destination for those who appreciate refined design and craftsmanship.

The exclusive design partnership also extends to a special edition macaron box, created to mark the opening of the new boutique. This limited-edition macaron box will be available both at the store and online, offering a unique gift option for holiday shoppers. It will also serve as a keepsake, carrying the spirit of this exclusive collaboration for years to come.

A Perfect Holiday Destination for Macaron Lovers

The new Ladurée boutique is strategically located in one of New York’s most famous areas, Rockefeller Center. Situated between Fifth Avenue and The Rink, the Channel Gardens offer a charming environment for shopping and relaxation. The boutique’s elegant design, enriched with bespoke patterns and a luxurious atmosphere, provides a wonderful contrast to the excitement and vibrancy of New York’s holiday season.

As visitors stroll through the Channel Gardens, they will encounter the iconic Rockefeller Christmas Tree, the famed ice rink, and the beautifully decorated windows of nearby shops. The Ladurée boutique will blend seamlessly into this festive backdrop, offering guests the chance to experience the best of Parisian gastronomy in one of New York City’s most cherished locations. For those who love macarons and Parisian pastries, this new Ladurée destination is sure to become a must-visit location this holiday season.

Why Ladurée’s New Location is a Must-Visit This Holiday Season

Opening just in time for the holiday season, Ladurée’s new boutique at Rockefeller Center offers a perfect opportunity to celebrate the season with indulgent Parisian delights. The store’s unique design, in collaboration with Brunschwig & Fils, ensures that visitors will enjoy an exclusive experience that brings together French tradition and New York’s holiday spirit. Whether you’re shopping for the perfect gift, enjoying a seasonal macaron collection, or simply soaking in the festive atmosphere, this new location promises to be a key highlight of your visit to Rockefeller Center.

For anyone looking to experience Ladurée’s luxurious offerings in a new and exciting setting, this boutique at Rockefeller Center provides an unforgettable experience. It’s more than just a patisserie—it’s a celebration of French heritage, festive design, and the joy of the holiday season.