Langham’s New AI Agents Set to Transform Hospitality with Multilingual Support and Real Time Analytics, Get the Details Here

Published on December 5, 2025

Langham Hospitality Group is leaping into the future of hospitality with the introduction of an AI toolkit across its global hotel portfolio. This innovatory initiative aims to enhance both guest experience and staff efficiency, launching AI-powered agents across LHG’s 31 properties across four continents, which comprises highly acclaimed brands such as The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop, and Ying’nFlo. It reflects LHG’s commitment to innovation in providing personalized service seamlessly to guests, while empowering hotel teams with smart efficiency tools.

Transforming Guest Interaction with AI-Powered Experience Agent
The first of Langham’s AI agents is the Experience Agent, a multilingual interface designed to assist guests in a variety of languages, ensuring ease of communication across borders. Available via popular platforms such as email, WhatsApp, WeChat, and Instagram, this tool helps guests access information and make inquiries digitally. For those who prefer direct human interaction, the agent provides the option to seamlessly connect with hotel staff.

Currently capable of responding in over 50 languages, the Experience Agent is set to evolve with the ability to recognize intent, suggest services, and direct inquiries to the appropriate teams. This will significantly improve operational efficiency, reducing response times and streamlining the guest experience. In the future, the agent will integrate voice interaction and AI concierge functionalities, enabling guests to plan their stays, request services, and receive timely updates throughout their journey—before, during, and after their stay. The AI-powered Experience Agent, with its potential to evolve into a highly personalized virtual assistant, marks a groundbreaking shift in how guests interact with hotel services.

Empowering Staff with Knowledge and Efficiency
The Knowledge Agent is another key component of the AI toolkit, designed to support hotel employees in their day-to-day operations. This tool acts as an instant resource for staff, providing answers to questions about procedures, standards, and troubleshooting. By offering real-time assistance, the Knowledge Agent helps staff perform tasks more efficiently while ensuring that all operations are aligned with company standards.

One of the key benefits of the Knowledge Agent is its ability to guide staff through tasks step-by-step, provide real-time feedback on compliance, and highlight areas for improvement. Over time, the Knowledge Agent will also offer personalized learning pathways, helping employees to develop their skills and adapt to the dynamic nature of the hospitality industry. This tool supports Langham’s long-standing commitment to staff development, ensuring that hotel teams can deliver consistently high-quality service to guests.

Real-Time Analytics with the Insight Agent for Commercial Teams
The third pillar of Langham’s AI toolkit is the Insight Agent, a powerful analytics tool designed to support commercial teams in making data-driven decisions. By reviewing booking patterns, demand signals, and guest behavior, the Insight Agent provides actionable recommendations to optimize pricing, timing, and target audiences. This allows marketing and commercial teams to tailor offers and create personalized experiences for guests based on emerging trends and demand forecasts.

The Insight Agent will evolve to offer even deeper insights, such as forecasting trends and suggesting package concepts that cater to specific guest segments. By personalizing offers and improving the targeting of promotions, Langham can enhance its market positioning, ensuring that the right offerings reach the right guests at the right time. This data-driven approach not only helps improve the guest experience but also enhances revenue management, contributing to the overall profitability of the hotels.

Langham Hospitality Group’s Commitment to Innovation
Langham’s new AI toolkit continues a legacy of innovation that dates back to 1865, when The Langham, London became the first European Grand Hotel to introduce electric lighting, hydraulic lifts, and hot and cold running water. This pioneering spirit continues today, with Langham integrating cutting-edge technologies like smart heating and cooling systems, intelligent check-in solutions, and advanced property management systems into its operations.

The introduction of the AI toolkit represents a natural progression in Langham’s ongoing commitment to enhancing the guest experience. Langham CEO Bob van den Oord emphasized that personal and intuitive guest care, strong colleague development, and informed commercial decision-making have always been central to the group’s operations. With these new AI tools, Langham is positioned to stay ahead of the curve in providing exceptional service to both guests and staff.

Impact on Travel and Tourism: A New Standard for Hospitality
Langham Hospitality Group’s embrace of AI technology is a game changer for the hospitality industry. For travelers, the introduction of AI agents means enhanced convenience and personalization, with the potential for more streamlined interactions with hotel services. Whether it’s seeking information about hotel amenities, making requests, or receiving recommendations, guests will experience a higher level of service that is accessible at any time and in any language.

For hotel staff, the AI toolkit will significantly improve operational efficiency, allowing them to focus on delivering high-quality, personalized service to guests. The Knowledge Agent’s ability to guide employees and provide real-time feedback will help improve performance and consistency across departments, enhancing the overall guest experience.

From a commercial perspective, the Insight Agent offers invaluable data-driven insights that will help Langham tailor its offerings, optimize pricing, and improve targeting strategies. This focus on personalization and optimization will be crucial as the hospitality industry becomes increasingly competitive, and guests demand more personalized, tech-driven experiences.

Langham’s Vision for the Future of Hospitality

Langham Hospitality Group raises the bar in innovation with the introduction of its AI toolkit. Integrating AI technology into the operations at Langham bolsters the guest experience and the efficiency of the staff, positioning the company for continued success in a fast-changing market. As the hospitality industry increasingly adapts to the changing expectations of travelers through technology, Langham’s attention to personalized intelligent service will keep it on the leading edge of the global tourism and travel industry.