Las Vegas Set to Debut F1 Arcade Iconic Venue, Leading the Charge in Global Expansion

Published on May 7, 2025

F1® Arcade, the first-ever official Formula 1® experiential hospitality brand, is preparing to unveil its flagship venue in Las Vegas, slated to open in October 2025. The new space promises to combine the thrill of world-class Formula 1® racing with exceptional hospitality, offering an innovative entertainment destination like no other.

Located at The Forum Shops at Caesars Palace, F1 Arcade Las Vegas will cover over 21,000 square feet across two levels, boasting a stunning outdoor terrace with sweeping views of the Las Vegas Strip. As the brand’s largest U.S. location to date, this venue will cater to a variety of private events, including corporate gatherings, product launches, social events, and special celebrations, all in a high-octane environment designed to captivate guests.

The venue’s heart lies in its immersive racing experience, featuring cutting-edge full-motion simulators that place guests in the driver’s seat of their own Formula 1® race. With a lively, stylish ambiance, F1 Arcade Las Vegas delivers a high-energy backdrop for events of any scale, whether it’s a corporate outing or a celebratory gathering.

F1 Arcade Las Vegas offers a range of event options, including private rooms, exclusive areas, and full venue buyouts for up to 600 attendees. Notable features include “The Briefing Room,” which is equipped with a 19-foot bar, 23 racing simulators, and seating for up to 220 guests. This private space also includes an outdoor terrace facing the Strip and offers full AV capabilities. For larger events, the venue’s biggest buyout configuration features 87 simulators, three permanent bars, a portable bar, and 19 large screens, including a massive 9-foot LED display at the main bar. This setup makes it perfect for brand activations, conferences, and large-scale events.

Guests can expect to dive into thrilling competitive experiences, including interactive games like React, a rapid-fire reaction game used in F1® driver training, and Lights Out, a race start simulation that challenges timing and reflexes. Whether competing head-to-head or cheering on their colleagues, guests will share in moments of excitement, camaraderie, and celebration that are sure to leave lasting memories.

Signature cocktails and innovative mocktails, curated by Lauren Paylor “LP” O’Brien, the winner of Netflix’s “Drink Masters,” will complement the immersive atmosphere. The venue will also feature an eclectic menu of globally inspired dishes, ensuring that guests enjoy both memorable flavors and exhilarating entertainment.

F1 Arcade Las Vegas is set to elevate the standard for events and entertainment, offering an unmatched combination of speed, technology, and top-tier hospitality for those seeking an unforgettable experience in the heart of Las Vegas.

“F1 Arcade Las Vegas sets a new standard for private events, blending the thrill of Formula 1 with refined hospitality and cutting-edge entertainment,” said Shelley Wiliams, vice president of U.S. sales, F1 Arcade. “Whether it’s a corporate meeting or a full venue celebration, we offer a sleek, high-touch experience that can’t be replicated anywhere else.”

After the successful launches in Boston Seaport and Washington, DC, F1 Arcade is now gearing up to open its highly anticipated venue in Las Vegas. This marks a pivotal moment in the brand’s growth, fueled by the increasing fan engagement and rising viewership of Formula 1® in the United States. With plans to establish 30 new locations worldwide in the next five years, F1 Arcade is set to make its mark in cities such as Philadelphia, Denver, and Atlanta.

The Las Vegas debut is poised to be a landmark opening for the brand, delivering a thrilling, high-energy environment where guests can experience the excitement of Formula 1® racing through state-of-the-art simulators and cutting-edge entertainment. As F1 Arcade continues to expand, its rapid success reflects the increasing popularity of Formula 1® and its ability to captivate a growing fan base through immersive, interactive experiences.

With each new location, F1 Arcade aims to redefine entertainment by merging the adrenaline of racing with social interaction and world-class hospitality, ensuring that fans of all backgrounds can share in the excitement of the sport like never before.