Laugh Factory Launches New 250-Seat Comedy Club at Horseshoe Las Vegas, Reviving Iconic Entertainment and Boosting Tourism

Published on February 13, 2026

In the heart of the iconic Las Vegas Strip, the world-renowned Laugh Factory has launched its new 250-seat comedy club at Horseshoe Las Vegas, a vibrant hub for comedy lovers. The opening weekend saw six sold-out shows featuring stand-up legends Jamie Kennedy and Concrete, marking a triumphant return to one of the most famous entertainment hubs in the world. This new venture promises to elevate Las Vegas’ tourism sector and offer a fresh, exciting attraction for visitors.

A New Chapter for Laugh Factory

For Laugh Factory, Las Vegas has always been a key location, hosting some of the world’s most celebrated comedians for over 45 years. Previously, the comedy giant operated a club at the Tropicana Las Vegas, a venue that had been an entertainment staple for twelve years. The Tropicana closed in October 2024, and with it, the Laugh Factory left a gap in Las Vegas’ entertainment offerings. However, the comedy club is back at the new location in Horseshoe Las Vegas, promising to continue its legacy of laughter and community impact.

The Laugh Factory’s return to the Strip is a welcome addition to the city’s entertainment lineup, which includes a mix of world-class shows, hotels, and attractions. By bringing this iconic brand back to the heart of Las Vegas, this move will undoubtedly contribute to the city’s tourism boom, attracting both comedy enthusiasts and travelers looking for top-tier entertainment.

Leadership and Vision for the Future

According to Jamie Masada, the owner of Laugh Factory, the new venue is perfectly positioned for large-scale performances, attracting big-name comedians. He expressed excitement about the move, noting that the new venue allows them to host some of the best comedians in the world. The Laugh Factory has a long-standing reputation for nurturing comedy talent, and the new club at Horseshoe Las Vegas is the ideal setting to showcase both established stars and up-and-coming talent.

David Fuhrer, the President of Laugh Factory, highlighted the company’s pride in collaborating with Caesars Entertainment, one of the leading hospitality brands in the world. This partnership with Caesars, who manage Horseshoe Las Vegas, ensures that visitors to the venue will enjoy a seamless experience, from comedy to dining to accommodation.

Laugh Factory Festival: A Major Tourism Event

As part of its return to Las Vegas, Laugh Factory plans to host the inaugural Laugh Factory Festival later this year. The festival will feature top comedians performing throughout the city, adding another reason for travelers to visit the entertainment capital of the world. In addition to the festival, Laugh Factory will present the Laugh Factory Awards, recognizing comedians who have made significant contributions to various charitable causes, including helping underprivileged children.

Another exciting announcement is the return of the ‘Funniest Person in the World’ contest, scheduled for 2026. This contest will bring finalists from around the globe to Las Vegas, where they will compete for the coveted title. In 2019, the contest attracted more than 75 million online votes from viewers worldwide, demonstrating the global appeal of Laugh Factory’s unique approach to comedy.

Laugh Factory’s Legacy of Community Engagement

For over four decades, Laugh Factory has not only been a major player in the comedy scene but also a pioneer in community outreach. The organization runs a Comedy Camp that has helped numerous comedians, including Tiffany Haddish, Nick Cannon, and Amanda Bynes, increase their confidence and build their careers. The camp’s success is just one example of the positive impact the Laugh Factory has had on both the comedy world and local communities.

Additionally, Laugh Factory hosts annual Thanksgiving and Christmas feasts for those in need and raises tens of millions of dollars for various charitable organizations. The new Las Vegas club will continue this tradition of giving, ensuring that the Laugh Factory remains an influential force both on and off the stage.

A Significant Contribution to Las Vegas Tourism

The opening of Laugh Factory’s new club at Horseshoe Las Vegas marks a pivotal moment in Las Vegas’ entertainment scene. This revitalization of one of the most iconic comedy clubs in the world will undoubtedly attract more visitors to the city. With its rich history of fostering comedy talent and hosting top-tier performers, the Laugh Factory continues to be an essential part of Las Vegas’ tourism draw.

Tourism is expected to see a significant boost as Laugh Factory draws visitors looking for an evening of fun, laughter, and world-class entertainment. The club’s opening shows the city’s ability to remain a prime destination for tourists seeking fresh and exciting experiences. Las Vegas continues to evolve as a city that offers something for everyone, from its lavish resorts and casinos to iconic comedy clubs like Laugh Factory.

What’s Next for Laugh Factory

Looking ahead, Laugh Factory plans to expand its presence in Las Vegas and beyond, continuing to contribute to the city’s tourism boom. The opening of this new venue at Horseshoe Las Vegas is just the beginning of what promises to be an exciting new chapter for the iconic brand. With its focus on providing top-quality entertainment and giving back to the community, Laugh Factory will undoubtedly remain a cornerstone of the Las Vegas experience for years to come.

For visitors to Las Vegas, the Laugh Factory’s return to the Strip offers a unique opportunity to enjoy world-class comedy in a vibrant new setting. The Laugh Factory Festival and other events promise to keep the comedy scene fresh and exciting, contributing to the ongoing growth of tourism in this world-famous city.