Leading the way: Adventure Europe with Tom Jenkins & Mark Wright

Thursday, February 29, 2024

Today, the European tourism association, in collaboration with The Adventure Connection, announced the launch of a pioneering networking event dedicated to travel experiences across Europe.

While B2B adventure trade shows have thrived in Africa, Asia, and Latin America for years, Europe has been missing from the scene. Leveraging the extensive network of ETOA and the specialized expertise of The Adventure Connection, Adventure Europe is set to fill this gap. In its inaugural year, the event will feature a lineup of B2B networking sessions and insightful discussions online, with plans for a hybrid or in-person format in 2025.

Adventure Europe stands out as the premier platform to unveil novel travel experiences within Europe. It aims to bridge European and international Tour Operators, Agents, and Media with suppliers across the continent offering adventures, activities, and authentic local experiences, as well as relevant accommodation, transportation, and ancillary services. The event will cater to buyers interested in group travel (both large and small) as well as FITs (Free Independent Travelers). Tour operators and agents seeking geographic product diversification or fresh experiences for their clientele are encouraged to participate and explore the offerings presented.

“‘The launch of ETOA’s Adventure Europe is in response to our members’ requirements for greater diversity in product. Partnership with The Adventure Connection benefits ETOA members and the tourism industry. The event’s online format seeks to reach developing and sustainably-minded businesses – connecting them with buying power from across global markets. It is open to all suppliers who have something different to offer. It is a new step in the development of Europe’s SME supply chain.’”

Tom Jenkins, ETOA

“‘Adventure is one of the fastest growing sectors of travel at the moment, but is often misunderstood as being purely high-risk and high-adrenaline activities. Adventure tourism and travel is not only about climbing mountains or skydiving. Adventure travel can include anything which takes clients out of their comfort zone, either on a physical, geographical or cultural level. Adventure travel encompasses experiential journeys and soft adventure experiences as integral components, and this unique event will showcase the very best of these in Europe.’”

Mark Wright, The Adventure Connection

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