Legacy Mekong, Can Tho: Marriott’s New Luxury Hotel Boosts Vietnam’s Tourism

Published on December 1, 2025

Massively established in the Asia Pacific region (excluding China), Marriott International is the first hotel company to reach this incredible milestone. Marriott recently celebrated the opening of the Legacy Mekong, Can Tho, Autograph Collection hotel, its second hotel in the Autograph Collection and its Asia Pacific 700th hotel. This hotel is located in the Mekong Delta of Vietnam, an upcoming holiday destination and is an emerging city. With this opening, Marriott expands its presence to secondary and tertiary markets.

Legacy Mekong: A New Gateway in Vietnam’s Mekong Delta

The Legacy Mekong, Can Tho, Autograph Collection offers travelers a unique blend of authentic cultural experiences and distinctive design, situated on a private islet along the picturesque Hau River in the heart of the Mekong Delta. The property embraces Marriott’s signature “Exactly Like Nothing Else” concept, promising guests one-of-a-kind experiences that merge local heritage with personalized hospitality.

The hotel joins Vinpearl Landmark 81, Autograph Collection, in Hanoi as the second property under the Autograph Collection brand in Vietnam. The opening of this new hotel signifies not only Marriott’s expansion into lesser-explored regions of Vietnam but also the company’s continued focus on introducing travelers to new and culturally rich destinations beyond major metropolitan areas.

Marriott’s Continued Growth in Asia Pacific

With the opening of Legacy Mekong, Marriott International now boasts 700 properties across the Asia Pacific region, excluding China. This milestone underscores the company’s thoughtful growth strategy, which prioritizes not only gateway cities but also emerging destinations that offer rich cultural experiences and tourism potential. The new property marks a significant step in Marriott’s efforts to diversify its portfolio and provide travelers with access to new and exciting destinations.

Rajeev Menon, President of Asia Pacific excluding China at Marriott International, expressed his pride in the company’s continued expansion: “Introducing our 700th property in APEC is a proud moment that reflects the trust our owners, partners, and guests place in Marriott,” Menon said. “Vietnam continues to be one of our most exciting growth markets, and the opening of the Legacy Mekong, Can Tho, Autograph Collection highlights our commitment to thoughtfully expanding our presence beyond major cities.”

Vietnam: A Growing Hub for International Travel

Marriott’s expansion into Vietnam is a reflection of the country’s rapidly growing tourism market. With over 17 million international visitors arriving in the first 10 months of 2025—an increase of more than 21% year-on-year—Vietnam has become one of Asia’s most dynamic travel destinations. The country has seen significant growth in inbound tourism from key regional markets, including China, South Korea, and ASEAN countries, making it an increasingly attractive destination for both leisure and business travelers.

The addition of Legacy Mekong, Can Tho, to Marriott’s portfolio aligns with the growing demand for tourism experiences that showcase both luxury and cultural authenticity. Can Tho, the capital of Vietnam’s Mekong Delta, is known for its vibrant floating markets, scenic landscapes, and rich cultural heritage, making it an ideal location for high-end travelers looking to explore Vietnam’s natural beauty and local traditions.

Expanding Marriott’s Reach Across Vietnam

Vietnam is becoming a key focus for Marriott International, with 30 open properties across the country and a robust development pipeline of over 50 additional projects. From the bustling urban centers of Hanoi and Ho Chi Minh City to emerging leisure destinations such as Cam Ranh, Phu Quoc, and Ha Giang, Marriott is strategically positioning itself to cater to the growing demand for both urban and resort-style accommodations.

The company’s diverse portfolio in Vietnam spans a wide range of travel experiences, from luxury urban hotels to beachfront resorts, and is tailored to meet the needs of different traveler segments. As the country continues to attract millions of visitors each year, Marriott’s expanding footprint is helping to elevate Vietnam’s status as a leading tourism destination in Southeast Asia.

Supporting Sustainable Tourism in Vietnam’s Emerging Destinations

Marriott’s commitment to sustainability is also reflected in the opening of the Legacy Mekong, Can Tho, which is designed with the goal of preserving the natural beauty and cultural heritage of the Mekong Delta. As travelers increasingly seek destinations that prioritize sustainability, Marriott is aligning its growth strategy with responsible tourism practices that contribute to local communities and the environment.

By expanding its presence in emerging destinations like Can Tho, Marriott is not only providing high-quality accommodations but also helping to drive economic growth and create jobs in these regions. The hotel’s focus on sustainability, combined with its luxury offerings, will help attract eco-conscious travelers while promoting long-term, responsible tourism development.

Legacy Mekong: A Hub for Luxury and Cultural Immersion

Legacy Mekong, Can Tho, offers guests a truly immersive experience that combines luxury with cultural exploration. In addition to its stunning location along the Hau River, the property is designed to introduce visitors to the rich traditions of the Mekong Delta. With a focus on local culture, the hotel offers various activities that allow guests to connect with the community, including guided tours of nearby floating markets, culinary experiences, and cultural performances.

The property also boasts a range of world-class amenities, including luxurious guest rooms, an on-site restaurant serving traditional Mekong cuisine, a spa, and modern event spaces. These offerings make Legacy Mekong, Can Tho, an ideal destination for both leisure and business travelers seeking an authentic and memorable experience in one of Vietnam’s most picturesque regions.

Marriott’s Continued Expansion and Vietnam’s Bright Tourism Future

With the expansion of Vietnam’s tourism industry, Marriott’s continued expansion in the country positions the company to influence the future of tourism in Southeast Asia. Marriott’s focus on luxury, sustainable, and culturally immersive experiences allows the hospitality group to provide differentiated value in the tourism industry. Active in some of the most attractive and diverse areas of Vietnam, Marriott’s hotels will provide tourists with lifelong memories.