Les Amis: Loulou Groupe New Global Community with London’s Exclusive Venue

Published on December 4, 2025

Loulou Groupe, a brand that’s become synonymous with luxury around the globe, has just unveiled an exciting new community called Les Amis. This initiative marks a fresh chapter in the group’s journey, designed to unite the extended Loulou family from all corners of the world. Members will enjoy exclusive access to the brand’s stunning properties and specially curated events. It’s a fitting way to celebrate a decade since the brand first opened its doors in Paris.

The Loulou name pays homage to the legendary muse of Yves Saint Laurent, Loulou de la Falaise, and has crafted a legacy of sophisticated destinations that emphasize warmth, togetherness, and a touch of understated luxury. From its Parisian gem at the Musée des Arts Décoratifs to its newest spots in Marbella and Porto Heli, Loulou is broadening its horizons, sharing its unique charm and generosity with an ever-growing international audience.

A New London Address: 16 Charles Street

In a significant move, Loulou Groupe will open its first British location at 16 Charles Street, located in the prestigious Mayfair district of London. This 25,000-square-foot, Grade II* listed townhouse, previously owned by the renowned society hostess Dame Margaret Greville, is set to be transformed into a luxurious pied-à-terre for Les Amis members.

Scheduled to open in Autumn 2026, the townhouse will provide a gathering place for Loulou’s international community. The property will feature five floors, including salons, bars, and restaurants, designed to foster spontaneous social encounters and engaging conversations. A public-facing French brasserie on the ground floor will offer a preview of the atmosphere inside, welcoming visitors with the same charm and warmth that defines Loulou venues.

Les Amis: An International Community

Les Amis seeks to formalize the welcoming spirit that has defined Loulou’s destinations. Members of this community will enjoy exclusive access to all Loulou Groupe properties and be invited to unique gatherings around the globe. These events will reflect the brand’s ethos of connection, generosity, and joy, with an emphasis on bringing people together for meaningful experiences.

The Loulou experience is not just about luxury; it’s about celebrating relationships and making each guest feel like family. Les Amis members can expect to be treated with warmth, whether they are attending a gala in Paris, dining at a Loulou destination in the Mediterranean, or enjoying a private event at 16 Charles Street.

A Vision of Elegance and Charm

The transformation of 16 Charles Street reflects the core values of the Loulou Groupe. Designed by a close circle of creative collaborators, including architects Festen Architecture and interior designer Corinne Sachot, the townhouse will be imbued with effortless elegance and playful touches of whimsy. The space has been carefully curated to evoke the spirit of its former owners, Loulou de la Falaise and Margaret Greville, who were known for their vibrant personalities and international travel.

The design of the townhouse will showcase rare and unique objects, collected from across the globe, creating an environment where art, culture, and gastronomy come together. It will serve as both a social hub and a place for relaxed dining, where members can enjoy meals prepared by the group’s Executive Chef, Benoît Dargère. Known for his work at Loulou venues, Dargère’s culinary offerings will reflect a sophisticated, worldly palate, adding another layer to the cultural experience at 16 Charles Street.

A Culinary Experience Like No Other

The culinary offerings at 16 Charles Street will be an essential aspect of the venue. Led by Executive Chef Benoît Dargère, the food will be designed to reflect the tastes of a well-traveled host. Guests can expect an eclectic mix of flavors, ranging from traditional French dishes to more inventive takes on global cuisine, offering something for everyone.

The French brasserie on the ground floor will be a key part of the overall dining experience, providing an accessible entry point for the public to enjoy Loulou’s signature hospitality. As members ascend into the private spaces above, they will encounter a more refined dining experience, with intimate settings perfect for private dinners or group gatherings.

What to Expect for Travelers

For those visiting London and interested in exploring the world of Loulou, 16 Charles Street promises to be a destination worth experiencing. The public-facing French brasserie offers a relaxed atmosphere where travelers can enjoy a taste of the Loulou experience. For Les Amis members, the townhouse will serve as a second home, a place to unwind, network, and indulge in exceptional food and conversation.

In addition to its culinary delights, the townhouse will provide an opportunity for guests to engage in cultural and social events, further cementing Loulou Groupe’s reputation for creating spaces where relationships flourish. Whether for business or leisure, travelers to Mayfair will find themselves enveloped in a world that blends the best of Parisian charm with London’s timeless elegance.

Future Expansions: Loulou’s Growing Global Reach

With its new venue in London, Loulou Groupe is taking its vision for global expansion to the next level. The launch of Les Amis and the opening of 16 Charles Street are just the start, as the brand has exciting plans to open new spots in Marbella and Porto Heli soon. As the Loulou community keeps growing, the emphasis is on upholding the brand’s core values—elegance, warmth, and connection—while spreading its influence worldwide. For those lucky enough to be part of Les Amis, the Loulou experience is a wonderful opportunity to connect with a global network of like-minded individuals and enjoy exclusive access to some of the most sophisticated destinations around the globe.