Lesley Berry Takes Charge as Membership Manager of ACTA to Transform Canada’s Travel Sector, Here’s what you need to know

Published on February 26, 2026

The Association of Canadian Travel Agencies (ACTA) has announced the promotion of Lesley Berry to the role of Membership Manager, effective immediately. Berry’s appointment reflects her deep industry knowledge and her proven commitment to supporting travel agencies and travel advisors across Canada. With her extensive experience in the tourism sector, she is expected to enhance ACTA’s services and strengthen the connection between the association and its members.

A Strong Background in the Tourism Industry

Lesley Berry’s journey in the travel and tourism industry spans over 15 years, beginning in 2007. She holds a Bachelor of Arts in Tourism and Parks Management with Honours in Tourism Development from the University of Waterloo, further solidifying her expertise in the field. Her background includes diverse roles such as a travel advisor, flight attendant, hospitality and tourism instructor, and a specialist in Disney travel.

This diverse experience has provided Berry with a comprehensive understanding of the evolving needs of travel agencies across Canada. ACTA recognizes the value of her extensive industry knowledge, which she will leverage in her new position to further support the association’s mission.

Building Stronger Relationships with Travel Advisors

In her new role, Berry will focus on enhancing the value ACTA delivers to its members by fostering stronger relationships with travel agencies and advisors. Her previous role as Membership Coordinator at ACTA and her time as interim Manager for Meetings and Events during a maternity leave have equipped her with the skills necessary to elevate member support.

Berry’s in-depth knowledge of the travel agency sector will be instrumental in advancing ACTA’s goals. Her member-focused approach is expected to deepen the connection between ACTA and its members, further promoting the important work that travel advisors do in an increasingly dynamic industry.

A Natural Fit for the Role

ACTA’s leadership believes that Lesley Berry’s experience, her industry insights, and her dedication to the membership base make her an excellent choice to take on the role of Membership Manager. With her tenure at ACTA approaching its third anniversary, the association views her as a highly valuable asset to the organization.

Berry’s understanding of the challenges and opportunities faced by travel advisors will enable her to support the community effectively as she continues to drive ACTA’s initiatives forward. Her promotion reflects ACTA’s commitment to providing the best possible resources for its members while ensuring a robust and well-supported travel sector in Canada.

Enhancing ACTA’s Member Support and Advocacy

The primary focus for Berry in her new role will be to connect with members and advocate on their behalf. With her extensive background in travel advisory, Berry is well-positioned to tackle the unique challenges that travel agencies face today. She will work to promote ACTA’s initiatives and reinforce the value of the association’s membership.

By stepping into the role of Membership Manager, Lesley Berry will also help build upon the momentum of ACTA’s ongoing work to enhance the Canadian travel advisor community. Her promotion underscores ACTA’s dedication to fostering an environment where travel agencies can thrive and have their voices heard.

Looking Ahead to Future Success

As Lesley Berry embarks on this new chapter with ACTA, the association anticipates continued growth in the support it offers to its members. With her expertise, leadership skills, and a deep commitment to the travel community, Berry’s promotion to Membership Manager is expected to contribute significantly to ACTA’s ongoing efforts to advocate for Canadian travel advisors.

The association looks forward to the positive impact that Berry’s leadership will have on the travel sector, particularly in strengthening the connection between ACTA and its members. Her dedication and professional growth within ACTA make her a vital part of the team, with many more opportunities to improve and expand the services provided to the travel industry in Canada.

(Image: LinkedIn)