Liverpool’s New Tourism Tax to Fuel Growth and Boost Global Recognition, Get the Details Here

Published on November 30, 2025

With plenty of new strategies and changes in the Liverpool is implementing the goal of establishing the city as the top UK tourism destination is showing promising results. One of the changes in the tourism sector is the introduction of the tourism tax; the revenue from the tax is expected to improve Liverpool’s economy and provide funds for events such as the Eurovision Song Contest and EURO 2028 football matches. Beyond the tourism tax Liverpool is also planning and building new tourism facilities in order to improve the overall level of tourism in the city to rival that of London. Liverpool is expected to become a top international and domestic tourism destination.

Liverpool: A City Poised for Growth in the Tourism Sector

Tourism in Liverpool is already on the rise, thanks to its rich cultural heritage, vibrant music scene, and historic landmarks. However, the city’s ambitions go beyond just maintaining its current popularity. The city is working hard to become a more prominent player in the UK’s tourism sector by creating compelling reasons for visitors to choose Liverpool over other destinations, especially London.

“We want to change the dynamic,” said Steve Rotheram, Metro Mayor of the Liverpool City Region. “Currently, many people head to London first and then travel to Liverpool, but we want to make Liverpool a more central part of their travel plans.” The city’s strategic investments in tourism infrastructure, combined with initiatives like the tourist tax, are designed to enhance Liverpool’s appeal and make it an essential stop for travelers exploring the UK.

The Introduction of a Tourist Tax: Fueling Growth and Supporting Major Events

A major development aimed at enhancing the city’s tourism economy is the introduction of a tourist tax, set to launch soon. This new tax will be levied on visitors staying overnight in Liverpool, generating additional revenue for the city’s tourism initiatives. Metro Mayor Rotheram has highlighted the potential of the tax to fund future tourism-related projects, including the development of new cultural venues, improvement of transport systems, and the support of large-scale events.

The introduction of the tourist tax will not only fund tourism-related infrastructure but also play a key role in the city’s ability to host major global events. One example is the 2023 Eurovision Song Contest, which drew significant attention to Liverpool. Rotheram emphasized that the city’s success in hosting such large events has demonstrated its capacity to handle global tourism influxes, and with the tourist tax, Liverpool can continue to attract these types of high-profile events.

Tourism Investment and Major Events: EURO 2028 and More

Liverpool is also gearing up for another massive event in the coming years: the EURO 2028 football tournament. The city will host five matches at the newly developed Hill Dickinson Stadium, bringing thousands of international football fans to the city. This presents another opportunity for Liverpool to strengthen its position in the global tourism market. The tourist tax revenue, as well as investments in tourism infrastructure, will help the city deliver a world-class experience for visitors during these high-profile events.

In addition to sporting events, Liverpool is also focusing on its cultural tourism offerings. The city has long been known for its musical heritage, especially as the birthplace of The Beatles, and it continues to host numerous music festivals and cultural events throughout the year. The strategic focus on cultural tourism, alongside investments in hotels, restaurants, and retail sectors, aims to make Liverpool a year-round destination for visitors.

Southport’s Visitor Economy Set for Recovery

Liverpool is not just focusing on its own growth but also working to support surrounding areas, particularly Southport, a popular coastal town. Southport has seen a decline in visitor numbers in recent years, but with the regional tourism investments, it is poised for a recovery. The increased focus on the city’s tourism infrastructure and event hosting capabilities is expected to revitalize Southport’s visitor economy, bringing more tourists to the area and benefiting local businesses.

Rotheram pointed out that, through regional tourism investment, Southport’s attractions could be promoted alongside those in Liverpool, offering visitors a broader range of experiences in the Liverpool City Region. As part of the plan, investment will focus on improving transport links, enhancing the local tourism experience, and increasing the visibility of Southport’s attractions.

Liverpool’s Vision for the Future of Tourism

Liverpool’s tourism strategy is driven by a desire to create sustainable growth in the sector while also ensuring that the city remains a top choice for international travelers. With a focus on major events, cultural tourism, and infrastructure development, the city is working to diversify its tourism offerings and provide visitors with a richer, more varied experience.

The introduction of the tourist tax, combined with improvements to the local tourism infrastructure, will not only help fund these initiatives but also enhance the overall visitor experience. From easier access to attractions to better accommodations and transport systems, Liverpool is positioning itself to be a key player in the global tourism market, attracting travelers year-round.

Liverpool is Ready for the Future

Liverpool’s movement towards a multidimensional future Liverpool is a growing success thanks to growing tourism and a new infrastructure and cultural events tourism tax. Liverpool will become a top tier tourist destination, and will likely become a a global tourism hub, no worse than London and other major European cites, because Liverpool has a diverse history, culture, and attractions and is currently working to improve the overall tourist experience.