Liwa International Festival: Abu Dhabi Sets New Tourism Trends By Merging Culture With Health Education

Published on December 30, 2025

Abu Dhabi is bringing a lively mix of cultural celebration and health awareness at the Liwa International Festival Tal Moreeb 2025 taking place in the Al Dhafra region. This monumental festival between December 12, 2025, and January 3, 2026, will not only mark the UAE’s rich heritage and tradition but also serve as a vehicle for the tourism and hospitality sectors to revitalize. The National Rehabilitation Center (NRC) is, in fact, the one that will be providing health education and awareness in a very attractive, family-oriented way at the festival.

The NRC’s participation is part of an ongoing effort to foster deeper community connections and promote healthy lifestyles across the nation. The Centre’s presence at the festival draws attention to its important therapeutic services while educating visitors about rehabilitation and addiction treatment. With an impressive backdrop of Liwa’s renowned sports and cultural activities, this involvement strengthens the region’s position as a top-tier tourism destination.

The Role of NRC in Enhancing Health Awareness

The National Rehabilitation Center, which has played a pivotal role in the UAE’s healthcare landscape since its founding in 2002, is using the festival platform to connect with the community in a meaningful way. Through interactive displays, educational seminars, and engaging competitions, the NRC is striving to promote preventative health measures and provide valuable insights into addiction recovery.

Yousef Altheeb Alketbi, the CEO of NRC, shared that the center’s participation at such a prestigious national event is a testament to its commitment to social responsibility. The NRC’s work continues to focus on bridging gaps in public health awareness, especially regarding the confidentiality and comprehensive support services it offers, which encompass medical, psychological, and social rehabilitation.

Tourism and Hospitality Sectors Set to Thrive

The Liwa International Festival serves as an essential pillar in Abu Dhabi’s tourism strategy, drawing thousands of visitors, both local and international. As one of the UAE’s flagship events, it provides a platform for diverse cultural and sporting activities, attracting travellers who are keen to experience the unique desert landscape, the allure of local traditions, and the hospitality that Abu Dhabi is known for.

With the addition of the NRC’s health-focused initiatives, the festival is expected to significantly enhance the appeal of Abu Dhabi, especially for visitors seeking wellness and lifestyle experiences alongside cultural tourism. The vibrant activities of the festival offer a multifaceted experience that will undoubtedly boost both the region’s tourism traffic and its hospitality offerings.

In recent years, Abu Dhabi has strategically positioned itself as a global hub for health tourism. The government’s initiatives, in collaboration with public and private sector partners, have been focusing on increasing international visitors to its healthcare facilities, including those offering rehabilitation and wellness services. By aligning the NRC’s expertise in rehabilitation with the festival’s cultural celebrations, Abu Dhabi continues to enhance its status as a leading destination for health and wellness tourism.

Interactive Engagement and Community Impact

At the heart of the NRC’s participation in the Liwa International Festival is the desire to create an interactive environment that not only raises health awareness but also strengthens community bonds. The NRC has designed a series of workshops, informational booths, and interactive competitions that allow visitors to learn more about mental health, addiction recovery, and the importance of living a balanced life.

The initiative has already garnered attention from families, local community leaders, and key representatives from various governmental and private sectors. Their participation helps solidify the NRC’s role in Abu Dhabi’s growing public health infrastructure. Additionally, the festival fosters a sense of unity, drawing diverse crowds who come together to celebrate, learn, and engage with the UAE’s health initiatives in a meaningful way.

By including health awareness in such a high-profile cultural event, the NRC is ensuring that wellness becomes an integral part of the overall tourism experience. This added dimension not only attracts visitors but also ensures that Abu Dhabi continues to build a reputation as a forward-thinking, health-conscious destination.

A Step Towards Sustainable Tourism in the UAE

Beyond the immediate benefits of raising awareness, the NRC’s involvement underscores the importance of integrating health and wellness into the broader context of sustainable tourism. With wellness tourism becoming a rapidly growing sector globally, Abu Dhabi is capitalising on the opportunity to develop health-related tourism experiences that cater to the needs of modern travellers.

The impact of this initiative will be long-lasting, contributing to the UAE’s goals of sustainable tourism and holistic visitor experiences. By positioning health awareness as part of the festival’s offerings, Abu Dhabi is setting a standard for other global destinations looking to integrate wellness into their tourism strategies.

A Festival for All

The Liwa International Festival Tal Moreeb 2025 is more than just a celebration of UAE’s culture; it is an event that brings together health, wellness, tourism, and hospitality in an unforgettable way. With the National Rehabilitation Center’s commitment to health education and its ability to engage with the community, the festival continues to attract a diverse audience. This year’s edition is set to boost the region’s tourism sector and further solidify Abu Dhabi’s place on the global tourism map.

The festival is getting bigger and bigger with more visitors coming in from the UAE itself and also from foreign countries and its dual emphasis on health and culture will be a great example for future events, hence facilitating the development of people’s awareness and the economy. By the continual prospering of the Liwa International Festival, Abu Dhabi is getting a tourism, hospitality, and wellness center in UAE and even beyond.