London, Paris, and Berlin: How Growing Anti-Immigrant Sentiments Affect European Tourism

Published on December 14, 2025

The rise in anti-immigrant rhetoric across Europe is stirring political debates and threatening to affect tourism in major cities like London, Paris, and Berlin. These cities, historically known for their cultural diversity and international appeal, now face the consequences of rising nationalism and political divides. With migration becoming a central issue in European politics, visitors from various backgrounds are increasingly feeling the impact. As tensions rise, the tourism industry in these iconic cities could face significant challenges.

In London, protests against immigration have intensified in recent years, with far-right movements gaining ground. The city, once celebrated for its multicultural identity, is now struggling to balance its reputation as a welcoming destination. The fear is that these anti-immigrant sentiments could deter international visitors, particularly from communities that feel targeted. London’s thriving tourism sector, which contributes significantly to the UK’s economy, may be at risk if the climate of hostility continues to grow.

The situation in Paris mirrors this trend. As the National Rally and other right-wing political parties in France push for stricter immigration policies, the city’s international charm faces increasing scrutiny. Paris, long a symbol of culture and diversity, could lose some of its luster if perceptions shift. Tourists, especially those from immigrant backgrounds, might feel less welcome in a city that is becoming politically charged over issues of identity and migration. This shift in sentiment threatens to impact not just the tourism numbers but the overall atmosphere that has made Paris one of the top tourist destinations in the world.

Berlin, a city renowned for its open-door policies, is also grappling with the growing influence of nationalist rhetoric. The rise of anti-immigrant sentiment, particularly from right-wing political parties, is starting to seep into the cultural fabric of the city. Berlin’s identity as a progressive and inclusive metropolis is now being tested. As more people begin to question the city’s approach to immigration, it could lead to a decline in international tourism, especially from non-European countries. For tourists who have long seen Berlin as a symbol of acceptance, the shifting political landscape could make them reconsider their travel plans.

Tourism in these European cities is not just about economic gains; it also plays a significant role in fostering international understanding and cultural exchange. The influx of visitors has long contributed to local economies by supporting hotels, restaurants, museums, and shops. However, when a city’s image is tainted by divisive rhetoric, the economic repercussions can be far-reaching. For example, in London, tourism contributes over £11 billion to the economy each year, a figure that could decline if foreign visitors are put off by the current political climate.

The impact on tourism also extends to job markets. In cities like Paris and Berlin, a decrease in international visitors could lead to a slowdown in job creation within the hospitality and service industries. From hotel staff to tour guides, many workers depend on the influx of tourists for their livelihood. As political tensions rise, these workers could feel the economic sting, especially if immigration issues continue to dominate political discourse.

Despite these challenges, tourism boards in London, Paris, and Berlin are striving to ensure that these cities remain attractive to international visitors. In London, for example, the city’s tourism board has been promoting its cultural diversity and unique attractions, such as West End theatre, iconic landmarks, and diverse food offerings. In Paris, efforts to highlight the city’s rich artistic heritage and commitment to welcoming all cultures are key components of tourism marketing campaigns. Berlin continues to focus on its inclusive reputation, emphasizing its role as a hub for innovation and creativity.

However, these efforts may not be enough if the political rhetoric surrounding immigration continues to alienate potential visitors. As national security concerns and anti-immigrant sentiments rise, European governments may find it difficult to walk the fine line between protecting national identity and maintaining their global appeal.

The growing wave of anti-immigrant rhetoric in major European cities poses a significant challenge for the tourism industry. The effects of rising nationalism on cities like London, Paris, and Berlin could be profound, especially as travelers from diverse backgrounds may begin to reconsider their trips. For these cities to continue thriving as global tourist destinations, they must work to balance political tensions with the welcoming, inclusive spirit that has made them famous. The future of European tourism depends on maintaining an open, accepting environments for all visitors, regardless of their nationality or background.