London: Wellbeing And Sustainability Lead New Travel Trends

Published on October 29, 2025

There’s a survey currently being undertaken in the UK which portrays the conflicting attitudes and opinions which determine the difference in business travel and tourism in the UK and how it’s evolving. The research which is based on the evaluation of business travellers and over 550 respondents on the survey helps the country understand how accommodation types and tourism growth is different in the UK and how it is influenced by individual’s lifestyle preferences, attitude and thinking.

The change is most notable from the Gen Z and Millennial population, which is aimed at more wellbeing focused, flexible travel experiences which require a much-personalized booking. This change calls for a rapid change for customary hotel stays towards serviced apartments, other rentals, and rentals, for business travel which require comfort and ease on work trips.

Changing Accommodation Preferences Across Generations

The survey findings indicate that wellbeing considerations are central to younger travellers’ decisions. Members of Gen Z, born after 1997, increasingly opt for accommodation that includes access to gyms, wellness facilities, and cooking areas, reflecting a desire for balance between professional commitments and personal health.

In contrast, older generations such as Gen X and Baby Boomers demonstrate a stronger inclination toward conventional hotel stays, with wellbeing ranking lower among their travel priorities. However, all age groups continue to value essential factors such as location, price, and safety, underscoring the ongoing importance of convenience and security in business tourism.

Sustainability Driving Younger Travellers’ Choices

Sustainability has emerged as a crucial consideration for the UK’s younger business travellers. Around two-thirds of Gen Z participants reported that environmental responsibility influences their accommodation choices, compared with less than half of Gen X respondents and just over one-third of Baby Boomers.

This growing awareness aligns with the UK government’s long-term commitment to net-zero carbon emissions and sustainable tourism strategies. National initiatives promoting eco-friendly accommodation, responsible travel, and reduced carbon footprints are increasingly aligning with the expectations of younger professionals, who are shaping demand for greener business travel options.

Digitalisation and Booking Behaviour

The survey also points to notable differences in how business trips are booked and managed. Gen Z travellers are less likely to rely on traditional corporate booking systems, instead favouring consumer platforms that offer greater flexibility and control. This behaviour suggests a gradual digital transformation within the UK’s corporate travel sector, where technology-driven tools and apps are reshaping how professionals plan their trips.

The move towards digital platforms mirrors government initiatives promoting innovation and technology adoption within the wider tourism industry. Encouraging smart travel systems, data-driven insights, and streamlined digital booking solutions remains a key component of national tourism and transport policies.

Evolving Travel Priorities and Workplace Integration

Flexibility in travel arrangements is valued across all generations, although motivations differ. Younger professionals often seek travel options that accommodate lifestyle choices such as cycling or staying near friends, while older travellers value flexibility that allows family members to accompany them on longer business assignments.

This reflects a broader transformation in how business travel integrates with personal wellbeing and work-life balance. As hybrid working models continue to evolve in the UK, these travel patterns are expected to influence the development of accommodation infrastructure, transportation networks, and regional tourism strategies.

Impact on the UK’s Business Tourism Sector

As previously stated, the survey results prove how business travel is becoming even more difficult to manage. Organizations may now grapple with whether travel policies can satisfy their employee’s expectations while still maintaining cost savings and completion of duty-of-care obligations.

The change towards wellness and s ustainability, along with personalization, still presents positive and negative aspects for the UK tourism economy. Younger professionals are now tackling the demand side. This indicates that travel adds for supply and as policy makers have to change their strategies to meet newer expectations.

The core of the UK’s campaign of nurturing tourism is the active endorsement for innovation investment and infrastructure development of the UK accommodation industry. This, along with positioning the UK for favorable business and leisure travel, will retain its global leadership.