Long-Term Stays and European Travel Fuel Huge Growth in Airbnb Bookings in Thailand

Published on November 27, 2025

Thailand’s tourism continues to develop in 2025, with existing Airbnb data revealing an increase in international travel bookings. In the first half of 2025, international guests gained 20% more booked nights than the previous year. An increase in the demand for long-term stays, which involve booking several weeks or more, has been a key driver of this growth. This demand demonstrates Thailand’s continued appeal to digital nomads, remote workers, and long-term immersive travelers.

The new Airbnb trends show travelers to Thailand making a more intentional shift towards slower travel, spending more time exploring off the beaten path and integrating with the local culture, as opposed to just the tourism. Among travelers, this is especially remarked for the Europeans with the high demand for spend stays, which has driven an increase in the booking numbers. The affordability and diverse accommodation options to complement the cultural richness, made Thailand a top destination to vacation flexibly and for long durations.

A 20% Boost in International Bookings

Airbnb has recently released data demonstrating the 20% growth in international nights booked in H1 2025 is indicative of Thailand’s tourism value. International nights booked indicate the confidence in international leisure travel. Thailand is highly regarded in the world travel community as a top travel location.

What is behind Thailand’s global tourism? Thailand has much to offer: gorgeous coastlines, pristine beaches, rich cultural history, vibrant metropolitan areas like bustling Bangkok, and quiet, tranquil places like Chiang Mai and Koh Samui. The increased international bookings indicate Thailand is a top vacation destination and is further positioning itself as a leading center for remote work and long stays.

Long-Term Stays Fuel Growth

According to Airbnb’s H1 2025 report, long-term stays account for one of the most notable trends, having increased 20% year on year from H1 2024. This stays trend exemplifies the more general phenomenon of ‘slower travel’ where people spend more time working remotely from one destination. These digital nomads, remote workers, and people needing a change of scenery, have on increased their base from their travel around to Thailand.

Phuket and Chiang Mai offer the most popular remote working/nomad locations. Other than Thailand’s cheap living entrepreneurial lifestyle. Perfect remote working access balances Thailand’s extreme coworking and nomad facilities with Thailand’s multitude of relaxing spaces when offline.

Most importantly, long-term stays prove Thailand’s inadequate to provide for tourists seeking more than a quick vacation. Each of Thailand’s remote access counterparts to the urban lifestyle of Bangkok and the rustic lifestyle of Pai, offer visitors enough time to settle in.

Thailand’s Most Recent Surge

The most recent surge in Thailand’s Airbnb rentals can in part be attributed to the growing stream of European Travelers. One of the most recent trends shaping European travel are flexible arrangements for work. One of the most popular destinations for European Travelers with flexible work policies is Thailand.

This works as a base for work as well as a beautiful, cheap, and developing nation for relaxation and work throughout the day. For EU travelers, especially the UK, Germany, and France, working in a remote tropical location or a cultural paradise is most certainly an attraction.

Now that international travel policies are flexible, European travelers can and will continue to travel to Thailand with ease. Travelers can access Thailand’s cheap food and accommodation with ease. The overall low cost of travel and Thailand’s many attractions is motivating to EU travelers. For many, this is a once in lifetime opportunity undergoing a AS holiday.

Travelling Off the Beaten Path in Thailand

Travelobo’s report in October 2023 indicates that tourists are venturing beyond the traditional tourist hotspots. While cities like Bangkok, Phuket, and Chiang Mai still attract tons of tourists, people are focusing on long-term stays, and searching for, quieter, off-the-beaten-path destinations for more authentic and immersive experiences.

Airbnb’s data show people are buying up bookings for Northern Thailand, Isaan (Northeast Thailand), and small islands in the Gulf of Thailand. People want to experience authentic, traditional Thai life and and participate in community-based tourism in rural, underdeveloped areas.

These quieter, off-the-beaten-path destinations are less busy tourist traps. They let travelers immerse in much of Thailand’s rich culture and cultural practices in a more intimate and less commercialized way with local communities. This slower-paced lifestyle offers a better balance of work and leisure for remote workers in the Thai countryside.The Future of Tourism in Thailand

As remote work becomes mainstream, Thailand is well-positioned to keep seeing growth in the tourism industry. Recent data reported there are long-term stays and international bookings which were up 20% in the first half of 2025. Increased travel into Thailand is evident and this is about to make a large impact on several other underlying travel trends. Thailand’s affordable living, rich culture, and diverse landscapes are going to be a large contributor to the tourism growth in the country.

As tourists from all over the world are getting more and more remote work, Thailand is going to see continued growth in tourism from all digital nomads and remote leisure travelers. Thailand has an edge to be a leading tourism destination as they can be the short term home to leisure vacationers, as well as the long-term home to those seeking remote work.

Conclusion

There’s been a surge in Thailand Airbnb bookings, thanks to long-term demand from European travelers. There has been a 20% growth in international long-term stay bookings in the first half of 2025, hitting a sweet spot in Thailand’s growing popularity as a digital nomad remote working destination. Thailand is growing in demand as travelers, now moving beyond the popular hotspots, seek a culturally rich, naturally beautiful, and modern destination to stay in while immersing themselves in the country.