Lore Group sets new standards with Global Hotel Alliance

Thursday, February 15, 2024

Lore Group, an international hospitality firm specializing in the design, renovation, management, and operation of hotels, restaurants, and bars in Europe and the United States, has recently become a member of the Global Hotel Alliance (GHA), the largest coalition of independent hotel brands worldwide.

This partnership entails Lore Group’s five meticulously designed hotels, situated in iconic structures in Amsterdam, London, and Washington DC, joining GHA’s extensive array of over 800 hotels spanning 40 brands across 100 countries. This collaboration enriches the offerings available to the 26 million members of GHA’s acclaimed loyalty program, GHA DISCOVERY, providing them with a broader selection of distinctive properties in coveted destinations. The integration process initiated by GHA is underway, with all properties expected to be fully incorporated into the program by May 2024.

Renowned for their commitment to thoughtful design, innovative spatial utilization, and exceptional dining and drinking establishments, Lore Group’s hotels draw inspiration from the rich heritage of their buildings and the vibrant communities they inhabit. The collection includes such distinguished establishments as Pulitzer Amsterdam, Sea Containers London, One Hundred Shoreditch, Riggs Washington DC, and Lyle Washington DC.

“Our recent research has illuminated growing traveller demand for exceptional stays, immersive destination experiences and an appreciation of high-quality hotels. Lore Group aligns perfectly with these trends, offering our 26 million GHA DISCOVERY members an even richer choice of properties in three of the world’s most popular destinations,” said GHA CEO Chris Hartley.

“Lore Group’s hotels will also benefit from the GHA DISCOVERY platform’s business-generating power, with cross-brand activity – where members stay with one brand or property and use the DISCOVERY D$ rewards currency earned to visit or stay at another – generating nearly US$300 million in incremental revenue last year.”

David Taylor, Lore Group CEO, added: “We are excited about the opportunities made possible by joining GHA, which extends our reach to a wide global community of committed travellers. The potential for growth across our portfolio of unique hotels, utilising the power of GHA DISCOVERY, is substantial, and we look forward to expanding our guest’s world of travel with an alliance of like-minded brands.”

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