Los Cabos Expands Luxury Offerings And Attracts Wellness Travellers

Published on November 30, 2025

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Expanding Resort Developments and New Luxury Offerings

The Los Cabos Tourism Board has projected a 900 million dollars investment in new luxury hotels over the next three to four years, reinforcing the destination’s reputation as a luxury getaway. A wave of new resorts is set to open, including notable names such as Soho House and Beach Club, St Regis Los Cabos, Park Hyatt Los Cabos, and Raffles Hotel and Resort. These developments add to the already impressive collection of 15 Virtuoso hotels, 6 Preferred Hotels and Resorts, and 9 AAA Five-Diamond hotels currently in operation.

In addition to new accommodations, Los Cabos will see the opening of Anima Village in December 2025, a luxury retail and lifestyle centre that will feature top global brands, including Hermes and Zimmermann, marking the first Latin American store for the latter.

A Rising Focus on Wellness and Unique Experiences

Los Cabos is evolving from a beach destination to a comprehensive experience that attracts wellness and adventure-focused travellers. Over 23 percent of visitors now prioritise wellness during their stay, spending an average of 3,000 dollars specifically on wellness offerings. This shift is supported by the destination’s diverse activities, including marine safaris, bird watching, sunrise kayaking, and golf. These experiences are designed to connect visitors with nature, offering a balance of relaxation and adventure that suits both the mind and body.

The destination’s holistic approach to wellness not only includes spas and yoga retreats but extends to meaningful, immersive activities. Los Cabos’ commitment to delivering personalised travel experiences has contributed to rising year-on-year spending, with tourists increasingly willing to invest in richer, more exclusive experiences.

Tourist Growth and Rising Visitor Satisfaction

Los Cabos’ tourism sector has shown resilience, with 2.63 million international passengers arriving between January and August 2025, reflecting a steady year-on-year increase. Hotel occupancy rates in the area are at an impressive 74 percent, surpassing the previous year’s figures. The increase in luxury travel has also been evident, with private jet arrivals up by 13.2 percent compared to 2024, and a remarkable 81 percent rise since 2019.

Moreover, the destination’s commitment to exceptional service and unique offerings is translating into high tourist satisfaction levels. Approximately 71% of visitors report that their experience in Los Cabos exceeded expectations, and the percentage of repeat visitors has remained consistent at 40%, underlining the appeal of the destination as a preferred travel location.

Enhanced Connectivity with New International Flights

Los Cabos is increasingly accessible, with over 600 weekly direct flights from cities worldwide. New routes from the US, including flights from Oakland, California, and Ontario, California, along with Southwest Airlines’ new connection from Nashville, Tennessee, are expanding the destination’s reach. The addition of these flights is expected to raise the number of scheduled air seats from the US to 1.51 million in the next six months, an increase of 11.5 percent from 2024.

The proximity and ease of access from key US cities have played a significant role in Los Cabos’ sustained growth in international visits, making it a convenient choice for short getaways or extended stays.

Commitment to Safety and Sustainable Tourism Practices

Los Cabos maintains a strong emphasis on security, with multiple safety measures in place to ensure a secure environment for visitors. These include a robust military presence, enhanced marine-led safety models, and comprehensive surveillance around key tourist areas. This approach, in partnership with public-private initiatives, allows travellers to enjoy peace of mind while exploring all that Los Cabos has to offer.

Furthermore, the destination’s sustainability efforts are focused on protecting the environment and supporting the local community. Initiatives include turtle hatchling conservation programs, camel rescue projects, and community-based tourism activities such as the Sabores San Jose culinary festival, which celebrates the rich cultural heritage of the region.

Los Cabos’ Bright Tourism Future

Tourism in Los Cabos is flourishing due to the new international demand, luxury additions, and a dedication to wellness and sustainability. Los Cabos is providing more unique personalized experiences than any of its contemporaries, and new luxury, authentic travelers are responding to Los Cabos Differentiation. Los Cabos has made significant investments in infrastructure, wellness, and international tourism to solidify its place in the top destination of the world tourism market.