Love’s Travel Stops Opens New Location in Sterling, North Dakota to Serve Growing Traveller Demand

Published on December 9, 2025

Love’s Travel Stops has opened a new location in Sterling, strategically located along one of the region’s busiest travel and freight corridors, in an effort to better serve the increasing number of travellers and commercial drivers in North Dakota. The opening of this 1,000 m² store is a significant step for the company to strengthen its footprint across the state, providing convenience and enhanced amenities for travellers.

This new travel stop, located at 3201 Highway 14, is conveniently located between Bismarck and Valley City. Its strategic location near the intersection of Highways 14 and 83, as well as Interstate 94, makes it an ideal stop for truckers, commuters, and recreational vehicle (RV) travellers traversing the state’s central corridor. This area has experienced consistent growth in traffic, both commercial and personal, emphasising the need for a dependable, well-equipped stop for those travelling long distances.

Enhanced Truck Parking and Facilities

A standout feature of the Sterling location is its expanded parking capacity for commercial drivers, a group that often faces challenges in finding suitable rest stops along busy routes. The new Love’s Travel Stop offers a total of 59 truck parking spaces, ensuring that drivers have ample space to rest and refresh during long hauls. To further accommodate the needs of the professional driving community, five diesel bays are available for refuelling, along with four shower facilities, which are essential for maintaining efficiency and comfort during extended trips.

Truckers will also benefit from the convenience of dedicated RV parking, with six designated spaces set aside for RV travelers. Additionally, the facility provides essential RV amenities, including hookups and a dump station, which are vital for those undertaking long-distance leisure trips. These offerings are part of Love’s continued commitment to providing superior services to both commercial and recreational travelers across the country.

Convenient On-site Amenities for All Travelers

Love’s Travel Stops has long been a leader in providing accessible, convenient facilities, and the new Sterling location is no exception. Travelers looking for a quick bite or a rest from the road will find a variety of dining options, including Love’s Fresh Kitchen, which serves daily-prepared sandwiches, salads, and fresh fruit. For those craving more familiar fare, the store also features Godfather’s Pizza and Subway, ensuring that there is something for everyone, no matter their preference.

Beyond food, Love’s Travel Stop in Sterling offers a range of other practical amenities designed to make the travel experience more enjoyable and efficient. A dog park has been included to provide a space for pets to stretch their legs, while laundry facilities and self-checkout services are available for added convenience. These additions reflect Love’s dedication to offering an all-encompassing travel experience, allowing guests to take care of their basic needs in one convenient stop.

Future Mobility and Sustainability Considerations

Looking toward the future, the Sterling location has been designed with the evolving needs of modern travelers in mind. With the rise of electric vehicles (EVs), Love’s has included space for potential EV charging stations. The company plans to collaborate with local utilities to install these stations if demand from customers increases. This forward-thinking approach reflects the broader trend toward sustainability and cleaner energy options in the travel and transportation industries.

By offering more sustainable travel options, Love’s ensures that it stays ahead of industry shifts, adapting to the needs of all travelers. This is particularly relevant as the use of electric vehicles continues to grow in popularity, and Love’s aims to meet the demand for EV charging infrastructure across its network.

Community Support and Commitment

Love’s Travel Stops has always been dedicated to supporting the communities in which it operates, and the Sterling location continues this tradition. To mark the opening of the new store, Love’s has made a generous donation of $5,000 to both the Great Plains Food Bank and Sanford Children’s Hospital. These donations highlight the company’s commitment to giving back to local organizations that play a vital role in supporting the well-being of residents in the region.

This focus on community outreach is an integral part of Love’s broader corporate philosophy. By strengthening its ties to local organizations and causes, the company not only enhances its brand image but also contributes to the social fabric of the communities it serves.

A Growing Demand for Travel Stops in North Dakota

The decision to open a new Love’s Travel Stop in Sterling comes as North Dakota sees a steady rise in both freight and leisure traffic, making the need for more robust amenities in this region ever more apparent. As commercial activity in the state continues to grow, particularly in key transport hubs such as Bismarck and Valley City, Love’s has responded with an expanded offering that caters to both the trucking community and vacationers.

The growing demand for reliable stops with a variety of services is reflected in the high traffic volume along the state’s central travel corridors, and Love’s is capitalizing on this opportunity to further solidify its position as a leading provider of travel services. Whether for a quick pit stop or an overnight rest, the new Sterling location ensures that travelers have access to all the essential services they need to stay safe, refreshed, and ready to continue their journey.

Strengthening North Dakota’s Travel Network

The opening of Love’s Travel Stop in Sterling demonstrates the company’s ongoing commitment to providing quality services to both commercial drivers and leisure travellers. With its strategic location, ample truck parking, modern amenities, and forward-thinking infrastructure, the new stop is poised to become a vital component of the region’s expanding travel network.

Love’s continues to meet the needs of today’s travellers while planning for the future. From expanding services to incorporating sustainable solutions such as EV charging stations, Love’s keeps its travel stops relevant, convenient, and community-orientated. As more travellers pass through North Dakota, Love’s will be there to provide dependable and comprehensive service, bolstering the state’s position as a vital travel hub.