Luxury Sports Travel on the Rise: VistaJet Expands Its Global Reach, Serving Elite Athletes and Fans Heading to Major Sporting Events in the U.S., Europe, and Asia

Published on November 19, 2024

VistaJet, the world’s first and only truly global private aviation company, is celebrating 20 years of transforming travel for the world’s game-changers. Trusted by elite athletes, global business leaders, and visionaries, VistaJet is renowned for its expertise in managing complex travel itineraries and delivering exceptional services under any condition. As the demand for sports travel continues to rise, VistaJet is at the forefront, providing seamless, luxury aviation services that ensure athletes, business leaders, and high-net-worth individuals arrive ready to perform at the highest level.

From Formula 1 drivers to golf legends, VistaJet ensures that every client, no matter the sport, is prepared and focused for competition. The recent double podium by Scuderia Ferrari in Austin required their drivers and team to maintain peak performance, with every detail meticulously planned. Similarly, VistaJet arranges flights to fit athletes’ complex schedules, spanning across continents, ensuring they are at their best for both sporting and sponsor commitments.

Surge in Demand for VistaJet’s Sports Travel Services

In 2024, VistaJet has seen a 25% increase in flights to major U.S. sports events, including the Football Big Sunday Game compared to the previous year. This increase also includes nonstop flights from distant locations like Asia, reflecting the global appeal of major U.S. sports events. Leona Qi, President of VistaJet U.S., discussed the company’s growing footprint in the U.S. market at Sportico’s Invest in Sports event in New York. “Our growth in the U.S. underscores the value we bring to athletes, business leaders, and individuals who demand excellence in every aspect of their lives. Whether it’s a CEO heading to a boardroom or an athlete preparing for competition, we understand that every journey is critical, and our role is to ensure they arrive ready to perform at their best.”

In the U.S., sports tourism continues to grow at an impressive pace, with a projected CAGR of 18% from 2024 to 2030. Cities across the country are investing in state-of-the-art infrastructure to host major events, and luxury brands are increasingly partnering with top athletes and sports celebrities to enhance their visibility and offer bespoke experiences for their clientele. Sports and entertainment are quickly becoming a year-round phenomenon, blending seamlessly with lifestyle brands and luxury offerings, as exemplified by the recent tennis-inspired collections that graced the front rows of the Premier U.S. Tennis Tournament.

VistaJet and the Intersection of Luxury and Sports Travel

The intersection between luxury and sports travel has never been clearer, and VistaJet continues to redefine the experience for its high-profile clients. Whether it’s for the Summer Games or high-stakes motorsport events, VistaJet’s fleet of silver and red jets is synonymous with reliability and excellence. However, navigating the surge in bookings around major events like the Summer Games in Paris can be challenging. VistaJet’s flexibility and ability to secure flights in peak times for both commercial and private jets make it a standout choice for athletes and executives alike.

VistaJet’s longstanding partnership with Scuderia Ferrari exemplifies the company’s dedication to supporting elite motorsports. As an Official Partner, VistaJet plays a vital role in flying Ferrari’s Formula 1 drivers, Charles Leclerc and Carlos Sainz, to races around the world. With only days between each Grand Prix, VistaJet’s global reach and expertise ensure that the drivers and their teams arrive in optimum condition, enabling them to utilize their time off the track for preparation. The partnership is also marked by the VistaJet logo on Ferrari’s cars, helmets, and racing gear, symbolizing the shared passion for speed, precision, and excellence.

Personalized Sports Experiences for Members

In addition to providing flights, VistaJet offers exclusive sports experiences to its members. For example, members attending the Austin Grand Prix were treated to a private dinner with Charles Leclerc, while Carlos Sainz will host a behind-the-scenes experience at the Las Vegas Grand Prix. These VIP experiences offer a first-hand look into the world of high-speed racing and provide unrivaled access to the sport’s most celebrated stars.

VistaJet’s Commitment to Golf and Luxury Travel

VistaJet’s commitment to golf is just as strong, with golf icons like Jon Rahm and Phil Mickelson relying on VistaJet’s services for their travel needs. Rahm, the first-ever Spanish golfer to win the U.S. Open, values the seamless travel experience VistaJet offers. As a VistaJet Program Member since 2021, Rahm appreciates the flexibility, reliability, and personalized service provided by the company. “VistaJet has been an incredible partner in helping me manage my time and focus on what matters most—both on and off the course,” says Rahm.

Mickelson, a VistaJet Member since 2019, made the transition from owning his own jet to flying with VistaJet, citing the stress reduction and flexibility it offered. “The greatest decision I made was selling my plane and going with VistaJet,” Mickelson said, emphasizing how VistaJet’s nonstop capabilities and flexibility have allowed him to focus on his game while ensuring his family travels safely and comfortably.

Unmatched Service and Excellence

VistaJet’s dedication to excellence is reflected in its private aviation service, which includes a dedicated Cabin Host on every flight. Trained to the highest standards at prestigious institutions like the British Butler Institute and Norland College, VistaJet’s Cabin Hosts provide a level of personalized service that is unmatched in the aviation industry. This attention to detail is a cornerstone of VistaJet’s luxury offering, ensuring that every journey, whether for business or sports, is comfortable, seamless, and memorable.

As the 2025 golf season approaches, VistaJet is preparing for another exciting year, offering exclusive access at iconic events. Members can expect to enjoy personalized services tailored to their specific needs, making every flight as memorable as the tournaments themselves.