Nolinski Golfe de Saint‑Tropez Announces Opening In Gassin Riviera Locale: What You Need To Know

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Evok Collection is preparing a significant expansion of its Nolinski brand with the launch of Nolinski Golfe de Saint‑Tropez, a luxury resort scheduled to open in April 2027 in Gassin, on the outskirts of the famed Saint‑Tropez on the French Riviera. This new property represents the brand’s first step outside major city locations like Paris and Venice toward a coastal resort setting.

Situated on the historic site of the former Mas de Chastelas, the estate spans about three hectares of landscaped gardens, blending vineyard and Mediterranean pine landscapes with views toward the Golfe de Saint‑Tropez. Plans for the hotel emphasize leisurely sophistication, designed to evoke the relaxed rhythms and natural beauty associated with summer life on the Côte d’Azur.

A Riviera Experience With Contemporary Elegance

The vision for Nolinski Golfe de Saint‑Tropez is rooted in creating a destination hotel that functions as both a retreat and a social hub. Evok Collection, known for crafting immersive hospitality experiences that fuse culture, design and local context, has worked to adapt its signature aesthetic to fit the Mediterranean setting.

French architect Nathan Litera leads the design development, translating the Nolinski style into a coastal interpretation that favours clean architectural lines, light‑filled spaces and sensual materials. The property aims to balance understated luxury with the relaxed, sun‑drenched elegance of Riviera life, creating environments suited to both social gatherings and quiet contemplation.

Accommodation And Resort Amenities

Nolinski Golfe de Saint‑Tropez will offer 55 rooms and suites, each featuring private terraces that maintain a close connection to the surrounding gardens and sea‑flecked light of the region. This configuration is designed to support intimate stays and multi‑generational group travel, with some interconnecting layouts available.

Guest facilities will extend well beyond accommodation, with a restaurant and bar for Mediterranean‑inspired dining, a wellness and spa area focused on relaxation and wellbeing, and two swimming pools measuring 18 m and 33 m respectively. Recreational options also include tennis and padel courts, while family‑oriented spaces, a dedicated kids club and teen zone, ensure that younger travellers have dedicated environments to enjoy.

The hotel will provide concierge services to assist with local activities and excursions, supporting bookings for beach outings, sailing or regional exploration, all hallmarks of Riviera lifestyle that visitors seek.

Gassin And The French Riviera Setting

Gassin itself is a picturesque village overlooking the Golfe de Saint‑Tropez, offering panoramic views and easy access to some of the Riviera’s most iconic beaches and coastal experiences. The French Riviera is renowned for its sunshine‑washed shores, water sports, sailing regattas and elegant beach clubs, which collectively draw travellers from around the world to enjoy the Mediterranean climate and cultural richness.

The region’s tourism appeal spans both high‑energy daytime activities along the coast and relaxed evening gatherings under twilight skies, where long lunches transition into late dinners accompanied by coastal breezes. Properties like Nolinski Golfe de Saint‑Tropez are positioned to capture this dual spirit of vibrancy and tranquillity.

A Strategic Move In Hospitality Expansion

Evok Collection’s development of this resort marks a strategic broadening of the Nolinski brand, extending its presence into resort hospitality at a location with deep cultural and leisure travel significance. Founded in 2014, Evok’s portfolio has grown to include distinct luxury hotels that reflect their setting, with designs shaped by history, art and place, while offering high‑touch service and meaningful guest engagement.

The resort in Saint‑Tropez will join the Nolinski line following flagship urban properties like Nolinski Paris and Nolinski Venezia in Italy, adding a Mediterranean dimension to the brand’s identity and broadening Evok’s range of luxury offerings across Europe.

Anticipated Opening And Reservations Timeline

Evok Collection has indicated that reservations for Nolinski Golfe de Saint‑Tropez are expected to open in July 2026, nearly a year ahead of the official opening date. This advance booking period reflects strong interest in luxury Mediterranean escapes and positions the property to capture early bookings for the 2027 season.

The property’s opening is among the most anticipated on the Riviera’s 2027 hospitality calendar, appealing to travellers seeking both family‑friendly escapes and refined summer retreats in one of Europe’s most iconic coastal regions.