British Columbia Aligns With Quebec And More Canadian Destinations Accelerate 6% Digital Tourism Growth Through New Technology
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Canadians are using digital technology to promote tourism in Canada as provinces like British Columbia and Quebec embrace smart tourism technologies. The tourism industry in Canada is moving into a new era of digital revolution where destinations in Canada are using technologies such as artificial intelligence and smart platform to enhance travel planning and provide customized experiences to tourists. Canadian destinations including British Columbia and Quebec are embracing new technologies that will help in making tourism information more accessible and easy to understand.
The country’s tourism growth outlook is strengthening with expectations of around 6% growth in visitor spending in 2026, supported by stronger destination marketing, digital innovation and technology-driven visitor engagement. Instead of relying only on traditional tourism promotion, Canadian destinations are building digital ecosystems that guide travellers from inspiration to exploration.
From Montréal’s AI-powered travel assistant to British Columbia’s smart destination strategies and Surrey’s digital food trails, technology is helping Canadian regions showcase more experiences, attract international travellers and support local tourism businesses.
Digital Innovation Becomes The Driving Force Behind Canada’s Tourism Growth
Digital tourism is changing how visitors interact with destinations. Travellers today expect instant access to information, personalised recommendations, online bookings and real-time assistance before and during their trips.
Canadian destinations are responding by introducing:
| Destination | Digital Tourism Innovation | Tourism Impact |
|---|---|---|
| British Columbia | AI-focused marketing, smart destination tools and digital campaigns | Helps travellers discover regional experiences and supports destination recovery |
| Quebec | AI travel assistant and digital attraction access platforms | Creates personalised city exploration and easier visitor movement |
| Montréal | Sésame AI city guide and digital visitor services | Provides customised recommendations based on traveller interests |
| Surrey, British Columbia | Digital Spice Trail food tourism platform | Promotes restaurants, local culture and neighbourhood experiences |
| Toronto, Ontario | Long-term destination strategy using data-driven tourism planning | Strengthens visitor economy competitiveness |
These initiatives demonstrate how technology is becoming a key tourism development tool rather than only a marketing channel.
British Columbia Leads Digital Tourism Growth With Smart Destination Discovery
British Columbia is emerging as one of Canada’s strongest examples of technology-powered tourism development. Known globally for mountains, forests, coastal landscapes and outdoor experiences, the province is using digital solutions to help travellers discover more diverse attractions.
The province is focusing on artificial intelligence, digital storytelling and improved online visibility to connect visitors with destinations across urban centres and regional communities.
Through advanced digital marketing approaches, British Columbia is helping travellers discover destinations beyond major tourism hotspots. Technology allows visitors to explore outdoor adventures, cultural experiences, Indigenous tourism products and regional attractions before arriving.
The province is also using digital platforms to support communities affected by changing travel patterns. Regions such as:
- Thompson Okanagan
- Kootenay Rockies
- Cariboo Chilcotin Coast
- Fraser Canyon
are benefiting from stronger digital promotion that encourages travellers to explore wider areas.
This approach helps distribute tourism demand more evenly while allowing smaller communities to gain international visibility.
Quebec Uses Artificial Intelligence To Create Personalised Travel Experiences
Quebec is becoming another major force in Canada’s digital tourism transformation. The province is combining cultural heritage, technology and visitor services to create smoother travel experiences.
Montréal, Quebec’s largest tourism city, has introduced AI-based solutions that allow visitors to receive personalised recommendations according to their interests.
The city’s digital travel tools help travellers discover:
- Restaurants
- Cultural attractions
- Events
- Entertainment options
- Local experiences
Instead of searching through multiple websites, visitors can receive suggestions that match their travel preferences.
This creates a more efficient tourism journey where technology acts as a digital companion throughout the visitor experience.
For international travellers, these tools are especially valuable because Montréal offers a wide range of experiences, from historic neighbourhoods and museums to food tourism and festivals.
Montréal’s AI Travel Assistant Changes How Visitors Explore The City
Montréal is placing artificial intelligence at the centre of its tourism strategy through personalised visitor services.
The city’s AI-powered travel assistant helps travellers create customised experiences based on their interests and available time.
A visitor interested in:
- Gastronomy can discover food experiences.
- Culture lovers can find museums and heritage attractions.
- Families can receive child-friendly recommendations.
- Adventure seekers can explore outdoor activities.
This technology creates a more interactive relationship between travellers and the destination.
The impact goes beyond convenience. By highlighting local businesses and lesser-known attractions, AI tools can encourage visitors to explore more areas and increase tourism spending across the city.
Surrey Introduces Digital Food Tourism To Connect Travellers With Local Culture
Surrey, located in British Columbia, is using digital technology to transform food tourism.
The destination has developed a digital food trail platform that allows visitors to explore restaurants, local dishes and cultural stories through an interactive experience.
Food tourism has become an important part of modern travel, with visitors increasingly searching for authentic local experiences rather than only traditional sightseeing.
Surrey’s digital food tourism approach helps travellers discover:
- International cuisines
- Independent restaurants
- Local communities
- Cultural connections through food
The platform creates a new tourism pathway by turning everyday dining experiences into organised visitor attractions.
This approach also supports small tourism businesses by improving their digital visibility and connecting them with a wider audience.
Toronto Builds A Data-Driven Future For The Visitor Economy
Toronto is also strengthening its tourism future through strategic planning and technology adoption.
Canada’s largest city is focusing on improving destination competitiveness by using visitor insights, digital engagement and stronger industry collaboration.
Toronto’s tourism ecosystem includes:
- Major cultural attractions
- International events
- Business tourism
- Entertainment experiences
- Diverse neighbourhood tourism
Digital tools help the city understand visitor interests, improve marketing strategies and create better experiences for domestic and international travellers.
The city’s technology-driven approach supports long-term tourism growth by ensuring that visitor services continue evolving with changing traveller expectations.
How Digital Tourism Benefits Travellers Visiting Canada In 2026
Technology is creating several advantages for visitors exploring Canada.
Easier Trip Planning
Travellers can now research destinations, compare experiences and create personalised itineraries before arrival.
Better Navigation
Digital maps and mobile tools help visitors move through cities, natural areas and remote destinations more confidently.
Faster Access To Services
Online platforms allow travellers to book attractions, discover events and connect with tourism providers instantly.
More Local Experiences
Digital platforms highlight smaller businesses, cultural activities and hidden attractions that visitors may otherwise miss.
More Sustainable Tourism Management
Data-driven tourism systems help destinations understand visitor movement and manage resources more effectively.
Canada’s Digital Tourism Future Connects Technology With Authentic Experiences
Canada’s tourism transformation shows how technology can strengthen destination discovery while preserving authentic travel experiences.
British Columbia, Quebec, Montréal, Surrey and Toronto represent different models of digital tourism development. Some focus on artificial intelligence, others on food tourism, visitor platforms or data-driven planning.
Together, these destinations demonstrate how digital innovation is helping Canada create a more connected tourism ecosystem.
With continued investment in smart technology, personalised services and digital accessibility, Canada is positioning itself for stronger tourism growth by making travel easier, more engaging and more convenient for visitors worldwide.
Canadian tourism grows by 6% with the help of new technologies that enhance the experience of visitors in British Columbia, Quebec, and other destinations.
The smart destination concept of British Columbia and the visitor solutions of Quebec, along with other developments in digital tourism of Canada, mark the beginning of a new era of tourism growth at 6%.
