Madagascar Launches Redorons Ensemble l’Image de Madagascar Campaign to Strengthen its Tourism, Attract New International Visitors, and Support Eco-Tourism Growth

Published on November 27, 2025

Following its period of crisis, Madagascar has embarked on the “Redorons Ensemble l’Image de Madagascar” campaign (REIM – Let’s restore Madagascar’s image together) in order to rebuild its tourism sector and international image. The “Redorons Ensemble l’Image de Madagascar” campaign was launched together with Madagascar Airlines and Ravinala Airports at Antananarivo International Airport (Ivato) with the purpose of regaining the confidence of travelers and promoting the island as a safe and genuine tourist destination.

This initiative brings together a wide range of tourism stakeholders, including local influencers, artists, athletes, and the Malagasy diaspora, all working together to boost Madagascar’s image as a unique tourism destination. Emphasizing digital innovation, the country will now launch the Mada Best Deals platform, centralizing special offers from tourism operators to stimulate year-round travel and reduce seasonality in tourism flows. This strategic move is aimed at expanding Madagascar’s tourism appeal and addressing challenges brought about by the COVID-19 pandemic and other crises.

Mada Best Deals: A Platform to Stimulate Year-Round Tourism

One of the key components of the REIM campaign is the launch of Mada Best Deals, an online platform designed to centralize promotional offers from local tourism operators. The platform will provide discounted travel packages, including hotel stays, tourist activities, and transportation services, encouraging international visitors to experience Madagascar’s rich biodiversity, cultural heritage, and historic landmarks throughout the year.

This initiative aims to combat seasonality in the tourism industry by offering special deals during the low tourist seasons, ensuring consistent visitation and a steady flow of tourists to the island. By improving year-round tourism demand, the platform will also support local businesses—including hotels, restaurants, tour guides, and transportation providers—allowing them to thrive despite fluctuations in tourist numbers. The Mada Best Deals platform is expected to boost the local economy, create job opportunities, and foster a more diverse tourism market that appeals to a wide range of visitors—from eco-tourists and adventure travelers to those seeking cultural experiences and luxury stays.

Promoting Sustainable Tourism: Supporting Madagascar’s Eco-Tourism and Cultural Heritage

A central aspect of the REIM campaign is the promotion of sustainable tourism and eco-tourism, which aligns with Madagascar’s global tourism strategy. The island is renowned for its unique ecosystems, including its rainforests, wildlife sanctuaries, and marine environments, which attract eco-conscious travelers from around the world. Sustainable tourism is becoming increasingly important to the global travel market, with many visitors seeking destinations that prioritize environmental conservation.

Madagascar, with its rich biodiversity and commitment to eco-friendly practices, is well-positioned to attract this growing segment of travelers. The government’s focus on promoting eco-tourism initiatives, such as wildlife tours, volunteer programs, and nature-based activities, ensures that the country’s natural resources are preserved while also supporting local communities. By integrating cultural heritage tourism with eco-tourism, the campaign emphasizes the importance of responsible travel that benefits both the environment and local populations. Visitors will be encouraged to explore Madagascar’s unique cultural landscapes, from the tropical rainforests of Andasibe-Mantadia National Park to the spiritual significance of Antananarivo’s cultural sites.

Tourism Impact: Economic Growth, Job Creation, and Community Empowerment

The REIM campaign and the launch of Mada Best Deals are expected to create significant economic opportunities for local communities. Tourism is one of the main drivers of economic growth in Madagascar, and with the increase in international visitors, local economies will experience growth through tourism-related businesses. Local artisans, cultural sites, and small businesses will see increased demand from both domestic and international visitors, resulting in job creation and sustainable economic development.

Tourist arrivals will support local economies by encouraging visitors to engage in cultural exchanges and spend money on local crafts, food, and tourist services, further strengthening the country’s economic resilience. Additionally, the tourism sector will contribute to job creation in key areas such as hospitality, tourism services, event management, and guiding services. By fostering collaboration between tourism operators, local governments, and community organizations, the government is ensuring that the economic benefits of tourism are spread across the nation.

Looking Ahead: Enhancing Madagascar’s Competitive Edge in the Global Tourism Market

The REIM campaign and the launch of Mada Best Deals are important steps in establishing Madagascar as a global tourism leader. As travelers worldwide seek more authentic and sustainable travel experiences, Madagascar is uniquely positioned to capitalize on this demand. The island’s rich culture, natural beauty, and eco-tourism focus make it an attractive destination for those seeking luxury, adventure, wellness, and cultural tourism.

The government’s focus on digital platforms, such as Mada Best Deals, and its emphasis on sustainable tourism practices will help Madagascar establish itself as a leading destination in Africa and the Indian Ocean region. By attracting international visitors, Madagascar will further enhance its position on the global tourism map, contributing to long-term economic prosperity for local communities.

A Promising Future for Madagascar’s Tourism Industry

The launch of the REIM campaign and Mada Best Deals platform is only the beginning of a new chapter for Madagascar’s tourism sector. This will serve to secure Madagascar’s place among the first-class tourism destinations on the planet due to its serious commitment to sustainable tourism, local empowerment, and cultural preservation for travelers in search of authenticity, eco-tourism, and cultural experiences.

By focusing on year-round tourism, digital innovation, and community-driven projects, the REIM campaign ensures that Madagascar’s tourism growth will be truly sustainable, to the benefit of local communities. As international tourism continues to recover globally, Madagascar is well-positioned to be among the most in-demand destinations for travelers who want to experience the wonders of the Indian Ocean and its unique heritage.