Madrid and Barcelona launched promotional campaign to boost Spanish tourism

Monday, June 28, 2021

The two largest Spanish cities, Madrid and Barcelona have launched promotion campaigns to lure back international tourists as the Covid-19 restrictions in the country were now being relaxed.

This tourism promotional campaigns come with lively videos running in Spanish and English that highlight some of the unique attractions of each city. The Barcelona video is a montage showing visitors enjoying different aspects of the city, while the Madrid video proposes 10 activities to do in the capital city. Ana Alemany, head of the Madrid Promotion and Brand Service said that they are making an effort to communicate all of the advantages offered by Madrid, which is one of the best cities to enjoy in the world and which has an incredible quality of life.

With restrictions on international visitors coming to Spain removed on June 7 and the face mask mandate in outdoor spaces scrapped on June 26, the campaigns focus on some of the cities’ strongest selling points for international visitors.

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