Maharashtra Tourism Leverages SATTE 2026 to Unlock New Horizons, Expanding Its Global Reach and Building Meaningful Business Connections

Published on February 28, 2026

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The Department of Tourism, Government of Maharashtra, made a remarkable and strategic impact at South Asia’s premier B2B travel and tourism exhibition, SATTE 2026, held from 25–27 February at Yashobhoomi (India International Convention & Expo Centre), New Delhi.

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Hosted by Informa Markets, the 32nd edition of SATTE united exhibitors and buyers from over 50 countries and 28 State Tourism Boards, creating an invaluable platform for destination promotion, expanding business opportunities, and fostering global networking.

The Maharashtra Pavilion was officially opened by the state’s tourism delegation, highlighting Maharashtra’s deliberate efforts to enhance its tourism footprint both domestically and internationally. The delegation was led by Shri Santosh Jadhav, Joint Director of the Directorate of Tourism; Shri Chandrashekhar Jaiswal, General Manager of Maharashtra Tourism Development Corporation (MTDC); and Shri Vijay Jadhav, Deputy Director (DoT). They were joined by key representatives from the hospitality sector, tour operators, heritage advocates, and destination management experts, who engaged in productive B2B meetings and strategic networking throughout the event.

The Pavilion featured dynamic LED audio-visual presentations and tailored business interactions, spotlighting Maharashtra’s diverse tourism offerings — from the iconic sea and hill forts of Chhatrapati Shivaji Maharaj to the stunning Konkan coastline, as well as wildlife circuits, pilgrimage sites, bustling urban centres, and burgeoning MICE opportunities.

Shri Shambhuraj Desai, Minister of Tourism, Government of Maharashtra, proudly reflected on the successful completion of the event, stating that Maharashtra’s prominent presence at SATTE 2026 and the Delhi Roadshow underscores the state’s vision of becoming a global tourism leader. He stressed that by showcasing the state’s “Unlimited” potential—from its historic forts to the untouched Konkan coast—Maharashtra is not only inviting the world to experience its rich heritage but is also positioning itself as a modern, sustainable, and culturally exceptional destination. The Minister further noted that these targeted engagements in Delhi mark a significant milestone for the state, opening new doors for investors and travel partners to join Maharashtra’s transformative journey toward creating a world-class tourism ecosystem for all stakeholders involved.

Speaking on the occasion from delegates Shri Santosh Jadhav, Joint Director, Directorate of Tourism, Government of Maharashtra, stated, “SATTE serves as a vital platform for Maharashtra Tourism to engage directly with the travel trade and showcase the State’s truly ‘Unlimited’ tourism potential. Through our participation, we aim to strengthen partnerships, promote our diverse destination portfolio, and position Maharashtra as a year-round, multi-experiential tourism hub for both domestic and international travellers.”

Maharashtra Tourism made a remarkable impact at SATTE 2026 with its dynamic exhibition presence, complemented by an exclusive Delhi Roadshow aimed at strengthening ties with the northern Indian travel trade. The event kicked off with captivating cultural performances that beautifully showcased the state’s rich heritage, followed by detailed presentations that shed light on Maharashtra’s vast tourism offerings, including heritage, wildlife, coastal, spiritual, experiential, and MICE tourism.

The roadshow proved to be an excellent platform for fostering B2B connections, where Maharashtra’s tourism stakeholders engaged with members of Delhi’s travel trade, facilitating valuable business conversations and nurturing long-term industry relationships. The evening wrapped up with a networking dinner, creating the perfect setting for further discussions and relationship building.

Maharashtra’s active participation in SATTE 2026, alongside the impactful Delhi Roadshow, highlighted the state’s unwavering commitment to positioning itself as a premier tourism hub that is both sustainable and investment-ready. These initiatives showcased Maharashtra’s strategic approach to attracting global travellers, investors, and industry stakeholders, emphasizing the state’s readiness to offer diverse and high-quality tourism experiences.

The state’s tourism strategy spans multiple segments, including heritage circuits, eco-tourism, coastal destinations, and immersive experiential travel, catering to varied interests of domestic and international visitors. By promoting its rich cultural legacy alongside modern infrastructure, Maharashtra is reinforcing its reputation as a versatile destination capable of delivering unique and memorable experiences for every traveller.

Maharashtra’s vision of being an “Unlimited” destination extends beyond traditional tourism, embracing MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and sustainable initiatives that encourage long-term investment. This holistic approach underscores the state’s determination to remain a dynamic and future-ready tourism leader, inviting the world to explore its endless opportunities.