Malaysia Airlines Enhances UK Market Presence with Frog & Wolf PR Collaboration

Published on June 7, 2024

Starting June 1, 2024, Malaysia Airlines has engaged Frog & Wolf PR, an independent travel and lifestyle PR firm based in London, to manage its public relations efforts in the UK.

Malaysia Airlines boasts a robust flight schedule of up to 270 flights daily, including its premier service of twice-daily non-stop flights connecting London Heathrow with Kuala Lumpur. Passengers enjoy a host of amenities such as the airline’s celebrated Malaysian Hospitality, ample baggage allowances, complimentary Wi-Fi, on-demand entertainment, and a selection of meals infused with traditional Malaysian flavors. As part of the oneworld® alliance, Malaysia Airlines also provides expansive network connectivity to over 900 destinations across more than 150 territories, as well as access to over 650 airport lounges globally.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, commented, “We are delighted to have Frog & Wolf PR onboard to further elevate our brand presence, especially in strengthening our flagship London to Kuala Lumpur route as a vital feeder to key markets across Europe, Asia and beyond.  We look forward to extending our reach and sharing our renowned Malaysian Hospitality to a broader audience, reinforcing our commitment to delivering exceptional end-to-end travel experiences.”

Flora Gandolfo, co-founder and director of Frog & Wolf PR noted, “We are thrilled to have been appointed as the UK PR agency for Malaysia Airlines. We are looking forward to utilising our extensive travel experience, particularly within the ASEAN region, to amplify communications around its highly connected network and exceptional service offering.”

The airline’s Business Class and exclusive Business Suites offer peak comfort with spacious seats that convert into full-flat beds, personal work and dining areas, vanity mirrors, mood lighting, and an amenity kit from prestigious British designer Aspinal of London. The Business Suites enhance privacy with a unique retractable door feature, underscoring the airline’s commitment to luxurious travel experiences.