Malaysia Airlines Kicks Off Mall Activation Tour Across India with Immersive Experiences for Year-End Travel Planning

Published on December 9, 2025

By: Tuhin Sarkar

Malaysia Airlines is on a mission to connect directly with travellers across India through its exciting Mall Activation Tour. This multi-city series, designed to inspire year-end holiday planning, began with a vibrant showcase at R City Mall, Mumbai from 14 to 16 November 2025. Malaysia Airlines is bringing immersive experiences and exclusive travel promotions to shoppers, with interactive zones highlighting popular destinations like Brisbane and Sydney. The tour aims to ignite excitement for travel, with a special focus on offering affordable, seamless holiday planning. From LEGOLAND® to Manchester United-themed experiences, the tour is redefining how Indians approach their next getaway.

Malaysia Airlines Kicks Off Multi-City Mall Activation Tour in India
Malaysia Airlines’ new India Mall Activation Tour has begun, showcasing exciting brand experiences aimed at inspiring travellers to plan their 2025 year-end vacations. The Mumbai activation set the tone for the rest of the tour, attracting thousands of visitors eager to explore Malaysia Airlines’ unique offerings. The three-day event included immersive experiences such as the LEGOLAND® zone and Manchester United-themed activities, bringing families and football enthusiasts together. Malaysia Airlines’ involvement in creating unforgettable, interactive engagements underscores its commitment to strengthening its presence in India—one of its fastest-growing markets.

Exclusive Travel Deals and Promotions Highlighted at Mall Activations
At each stop of the Malaysia Airlines activation tour, visitors are treated to exclusive promotions and offers tailored to inspire travel plans. For example, in Mumbai, families had the chance to experience the “Build & Race” challenge at the LEGOLAND® zone, creating their own LEGO® Ferrari models and competing for rewards. Football fans enjoyed the Manchester United-themed engagement zone, which brought fans closer to the action through interactive activities and photo ops. These experiences highlight Malaysia Airlines’ dedication to making travel planning more engaging, while offering exclusive discounts on holiday packages through its partners, such as Thomas Cook and SOTC.

Malaysia Airlines: Expanding Connectivity and Introducing New Routes
During the activation, Malaysia Airlines also spotlighted its expanding connectivity, including its new route to Brisbane, supported by Tourism and Events Queensland. This route, along with its popular Sydney service in partnership with Destination New South Wales, gives travellers more options for seamless travel to Australia. Malaysia Airlines’ focus on enhancing travel options to global destinations strengthens its commitment to providing travellers with exceptional experiences both in the air and on the ground. These routes offer unique travel opportunities for those looking to explore Australia and beyond, all with the signature Malaysian hospitality.

Engaging Experiences and Interactive Zones Draw Large Crowds
The experiential zones at the Mumbai activation were a major draw for families and tourists alike. The LEGOLAND® zone, a standout feature of the event, offered children and parents the chance to engage in hands-on activities while learning about creativity and teamwork. Meanwhile, the Manchester United zone provided a more dynamic experience, where football enthusiasts could immerse themselves in the world of their favourite club. These zones not only entertained visitors but also educated them on exciting travel destinations and gave them direct access to special offers. By connecting fun with travel inspiration, Malaysia Airlines made travel planning both enjoyable and rewarding for everyone.

Malaysia Airlines: Strengthening Its Bond with Indian Travellers
India continues to be a pivotal market for Malaysia Airlines, and the activation tour is a testament to the airline’s efforts to engage directly with Indian travellers. The tour allows Malaysia Airlines to connect with its audience in meaningful ways, building relationships and inspiring holiday planning through interactive and fun-filled experiences. With stops in major cities like Mumbai, Hyderabad, Bangalore, Delhi, and Kolkata, the airline is ensuring that families and travellers across India have the opportunity to explore Malaysia Airlines’ offerings and secure exclusive deals. This approach strengthens the bond between the airline and Indian customers, making travel planning more accessible and personalised.

Future Stops of the Malaysia Airlines Mall Activation Tour
The tour continues to captivate audiences across India, with upcoming activations scheduled for key cities. The next stops include Sarath City Mall in Hyderabad (28–30 November 2025), Phoenix Mall of Asia in Bangalore (5–7 December 2025), Ambience Mall in Gurugram, Delhi (12–14 December 2025), and South City Mall in Kolkata (19–21 December 2025). Each activation promises new, exciting experiences that highlight Malaysia Airlines’ broad range of destinations and the company’s commitment to offering value-driven travel options. Visitors can expect engaging activities, exclusive giveaways, and the opportunity to book special holiday packages, making it an unmissable experience for every traveller.

Why Malaysia Airlines’ Mall Activation Tour is a Game-Changer
Malaysia Airlines’ innovative approach to travel promotion through the mall activation tour represents a new wave of interactive marketing. The airline is not simply showcasing its routes but is actively engaging customers through creative, immersive experiences that bring its destinations to life. By incorporating fun activities like the LEGOLAND® “Build & Race” challenge and offering unique Manchester United experiences, Malaysia Airlines is reimagining how travel companies can engage with their customers. This customer-centric approach is positioning Malaysia Airlines as a leader in both travel innovation and customer engagement, ensuring its place at the forefront of India’s competitive travel market.

Malaysia Airlines: Leading the Way in Accessible Travel Experiences
Malaysia Airlines’ continued success in India can be attributed to its ability to make travel accessible and enjoyable for a wide range of customers. From offering budget-friendly holiday packages to introducing new routes to popular destinations like Brisbane and Sydney, the airline provides options that cater to both luxury travellers and families on a budget. Through the ongoing mall activation tour, Malaysia Airlines is further solidifying its position as the go-to airline for both experienced and first-time travellers looking to explore Malaysia, Australia, and beyond. With its exceptional service, exciting promotions, and diverse travel options, Malaysia Airlines continues to set the standard for travel in India.

Conclusion: Malaysia Airlines Inspires Indian Families to Plan Memorable Holidays
The Malaysia Airlines Mall Activation Tour is a shining example of how travel companies can successfully engage with consumers through interactive and immersive experiences. With its innovative approach, Malaysia Airlines is not only making travel planning more accessible but also inspiring Indian families to dream big when it comes to their next holiday. The airline’s commitment to customer engagement and exclusive promotions has helped position it as a leading airline in India’s competitive travel market. As the tour continues across India, Malaysia Airlines is reinforcing its dedication to providing exceptional travel experiences for families, business travellers, and explorers alike.