Malaysia Airlines partners with Google to revolutionize travel and boost tourism

Wednesday, March 13, 2024

Malaysia Airlines is excited to announce a groundbreaking partnership with Google, aiming to elevate Malaysia’s status as a premier travel destination and spearhead digital transformation in the airline industry. This partnership marks a key step in Malaysia Airlines’ journey to digitize its business growth efforts, enhancing its role in boosting tourism and catering to the needs of key markets. This move reaffirms the airline’s commitment to making Malaysia a primary destination for global travelers.

Through this collaboration with Google, Malaysia Airlines plans to leverage advanced AI and digital tools to improve its business operations, streamline procedures, and offer customized services to travelers. The goal is to drive continuous innovation and growth across essential services such as Google Pay, Google Flights, and AI-driven marketing strategies, creating a comprehensive ecosystem focused on a frictionless customer experience.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group said “We are excited to embark on this transformative commercial journey with Google to strengthen our reach and capability by tapping into international markets. As the national flag carrier, we are deeply committed to driving the growth of tourism and fostering economic development in our country. By harnessing the power of Google’s technology innovation and expertise, we are confident that we can unlock new opportunities, elevate the travel experience, and strengthen Malaysia’s position as a leading tourism hub in the region, aligning with the Government’s vision for Visit Malaysia Year 2026 (VMY2026).”

“Malaysia’s tourism sector is poised for significant growth, and Google is committed to supporting Malaysia Airlines in capitalising on this opportunity. We’re thrilled to embark on this journey and explore what we can do more together this year.” said Farhan Qureshi, Google Malaysia, Pakistan & Frontier Markets Managing Director.

As travel demand is expected to exceed pre-pandemic levels, Malaysia Airlines is set to adopt innovative solutions to boost growth and expand its marketing efforts, preparing for significant network expansion this year. Utilizing Google’s AI-driven Performance Max, the airline aims to refine its marketing strategies for better reach, relevance, and return on investment in a competitive travel marketplace.

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