Malaysia Airlines Partners with Manchester United to Reach Fans Worldwide

Friday, March 22, 2024

In a major step towards expanding its global presence, Malaysia Airlines has officially entered into a strategic, multi-year partnership with Manchester United Football Club, becoming its Official Commercial Airline. This collaboration aims to bring Malaysia Airlines’ renowned Malaysian Hospitality to Manchester United’s extensive community of over 1.1 billion fans worldwide. Through joint marketing efforts, the partnership seeks to increase brand visibility to a diverse global audience while maintaining the high standards of service associated with both entities.

Simultaneously, during the event coinciding with MATTA Fair 2024, Malaysia Airlines announced the commencement of flights to three new destinations: Malé, Maldives (MLE), Da Nang, Vietnam (DAD), and Chiang Mai, Thailand (CNX). These new routes will enhance connectivity from Kuala Lumpur, with ticket sales commencing on March 22, 2024. Flights to MLE will begin on August 1, 2024, DAD on September 24, 2024, and CNX on August 15, 2024.

This expansion signifies Malaysia Airlines’ commitment to strengthening its presence in key markets, solidifying its position as the gateway to Asia and beyond. As a member of the oneworld® alliance, Malaysia Airlines offers connectivity to over 900 destinations in 170 territories worldwide.

Additionally, Malaysia Airlines revealed its new A330neo Business Class and Economy Class seats as part of its fleet modernization plan, ahead of the scheduled delivery in Q3 2024. The Business Class seats feature individual privacy doors and wireless charging pods, setting new standards for passenger comfort and innovation. The Economy Class seats offer ergonomic design and enhanced support, with thoughtful amenities for added comfort and practicality. Adorned with Malaysia’s signature songket motif, these seats seamlessly blend tradition with contemporary style, reflecting the airline’s cultural heritage.

To showcase these new offerings, the A330neo seats will be on display at the MAG Arena (Level 3, MITEC, Kuala Lumpur) until March 24, 2024, offering attendees at MATTA Fair a firsthand experience of Malaysia Airlines’ commitment to excellence in passenger experience.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “Malaysia Airlines has undergone a chequered journey over the last decade, however through it all, our resilience has remained steadfast. Having stabilised our balance sheet and recording our strongest-ever financial year performance since the past decade, we are now in a stronger position to steer our focus towards accelerating investments into our product and service delivery to elevate the customer experience.

With our Manchester United collaboration, the expansion of our network to three new routes, and the unveiling of the new cabin seats on our new A330neo; this sets the benchmark of exciting things to come as we redefine what it means to travel onboard Malaysian Hospitality. These milestones not only set a new standard in the airline’s transformation journey but also promise a future filled with unparalleled experiences beyond the confines of the aircraft. As we move forward, our focus remains unwavering on delivering excellence and fostering continued growth, ensuring that every aspect of our service exceeds expectations and leaves a lasting impression for our valued passengers.”

Sure, here’s a table representing the flight schedule for Malaysia Airlines’ three new routes:

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