Malaysia Airlines Taps Into India’s Growing Travel Market with Nationwide Mall Activation Tour, Showcasing Destination Highlights and Special Travel Deals

Published on November 24, 2025

Malaysia Airlines Taps Into India’s Growing Travel Market with Nationwide Mall Activation Tour, Showcasing Destination Highlights and Special Travel Deals

As India’s travel appetite continues to surge, Malaysia Airlines is strategically capitalizing on this growing demand by launching a nationwide mall activation tour. This innovative marketing initiative not only brings Malaysia’s diverse travel offerings closer to Indian travelers but also offers exclusive deals aimed at making travel more accessible. By engaging directly with consumers in bustling shopping hubs across the country, the airline is providing a firsthand glimpse into Malaysia’s top destinations, from its vibrant cities to tropical getaways, while encouraging travelers to seize limited-time offers for their next adventure. This bold move reflects Malaysia Airlines’ commitment to capturing a larger share of India’s booming travel market, while positioning Malaysia as an attractive and accessible destination for Indian tourists.

Malaysia Airlines has launched its India Mall Activation Tour, a dynamic series of events aimed at directly engaging with travellers across India and encouraging them to start planning their year-end holidays. This tour features interactive zones, destination highlights, and exclusive travel offers, underscoring the airline’s ongoing efforts to expand its footprint in one of its rapidly growing international markets.

The tour kicked off with a lively three-day event at R City Mall in Mumbai, held from November 14 to 16, 2025. Drawing in thousands of visitors, including families, travel enthusiasts, planners, and vacationers, the Mumbai showcase offered a rich array of engaging experiences, tailored travel advice, and special offers. The event also saw strong participation from top travel partners such as Akbar Holidays, Riya Tours & Travels, SOTC, Thomas Cook, Veena World, and Kesari Tours, who added to the event’s offerings with a wide range of holiday packages and travel solutions.

Dersenish Aresandiran, Chief Commercial Officer of Airline Business from Malaysia Aviation Group (MAG) said, “Our aim is to connect directly with travellers and ignite their excitement for discovering new destinations, and we are thrilled with the overwhelming response in Mumbai. India continues to be a key market for Malaysia Airlines, and through these experiential engagements, we hope to inspire even more travellers to explore Malaysia and beyond. We remain committed to delivering our signature Malaysian Hospitality, exclusive travel deals, and seamless connectivity that make every journey with Malaysia Airlines truly memorable.”

Malaysia Airlines also highlighted its expanding connectivity during the activation, including its newly launched Brisbane route supported by Tourism and Events Queensland (TEQ), as well as its popular Sydney service in partnership with Destination New South Wales (DNSW). These collaborations reinforce the airline’s commitment to providing travellers with seamless access to Australia and beyond.

The Mumbai activation showcased a dynamic array of experiential zones that captivated visitors of all ages. Families, in particular, were drawn to the LEGOLAND® section, where an exciting “Build & Race” challenge took center stage. Young builders had the chance to design and race their own LEGO® Ferrari models during three fast-paced speed-building sessions. Winners from each round received special prizes, making it a memorable and fun-filled experience for both children and parents.

Football fans had their own special experience in the Manchester United-themed zone, which brought the legendary club’s spirit to life through engaging activities, photo opportunities, and exclusive fan experiences. As the Official Commercial Airline Partner of Manchester United, Malaysia Airlines showcased this partnership in an immersive way, creating a unique and authentic experience for attendees.

Over the three-day event, visitors enjoyed a range of giveaways, special promotions, and memorable moments that made planning their travels both enjoyable and inspiring. The successful Mumbai activation underscored Malaysia Airlines’ dedication to connecting with the Indian market and offering engaging, interactive experiences for travelers seeking to explore new destinations.

Looking ahead, travelers can expect more exciting showcases and exclusive year-end offers as Malaysia Airlines’ Mall Activation Tour continues across India. The next stops on the tour include:

• Sarath City Mall, Hyderabad (28–30 November 2025)
• Phoenix Mall of Asia, Bangalore (5–7 December 2025)
• Ambience Mall, Gurugram, Delhi (12–14 December 2025)
• South City Mall, Kolkata (19–21 December 2025)

Malaysia Airlines is tapping into India’s expanding travel market with a nationwide mall activation tour, showcasing Malaysia’s top destinations and offering exclusive travel deals. This initiative brings the airline closer to Indian travelers, highlighting special offers and inspiring future trips. By engaging directly with consumers, Malaysia Airlines aims to boost tourism to Malaysia and strengthen its presence in the region.

Visitors in these cities can look forward to thoughtfully designed brand experiences, interactive activities, exciting giveaways, and opportunities to take advantage of exclusive travel deals—making it the perfect time to plan their next adventure with Malaysia Airlines.