Malaysia Fair 2025 in Surabaya, Indonesia: A Four Day Showcase of Culture, Cuisine, and Healthcare Excellence in Support of Visit Malaysia 2026

Published on September 26, 2025

From September 25 to 28, 2025, Tourism Malaysia and the Malaysia Healthcare Travel Council (MHTC) will host Malaysia Fair 2025, a four-day event at Pakuwon Mall in Surabaya, Indonesia. This occasion signifies a major partnership between MHTC and Tourism Malaysia to market Malaysia as a top travel destination and a major center for healthcare. Additionally, it is part of Malaysia’s efforts to support the Malaysia Year of Medical Tourism 2026 (MYMT2026) and Visit Malaysia 2026 (VM2026) campaigns, two significant upcoming initiatives.

With Malaysia’s internationally recognized culture, food, medical facilities, and exciting travel options all under one roof, the event is intended to provide an immersive experience. At Malaysia Fair 2025, visitors will have the chance to experience a variety of attractions that showcase the nation’s exceptional status as a dual-purpose travel destination, providing both leisure and medical tourism. Additionally, this is the first time that Tourism Malaysia and MHTC have collaborated to host such a large showcase in Surabaya.

Promoting Malaysia as a Premier Healthcare and Leisure Destination

The event serves as an exciting opportunity to elevate Malaysia’s global position as a leading medical tourism destination. MHTC has brought Malaysia’s top healthcare providers to Surabaya, providing a rare chance for visitors to learn about the world-class healthcare services available in the country. The showcase will feature an array of healthcare and wellness services, including offerings from several of Malaysia’s most awarded hospitals.

The Fair will feature flagship medical tourism hospitals (FMTHs), including prominent names like Institut Jantung Negara (IJN), Island Hospital, Mahkota Medical Centre, and Subang Jaya Medical Centre. These hospitals are among the finest in Southeast Asia and have earned international recognition for their high standards of patient care. In addition to these, various other healthcare institutions such as Alpha IVF & Women’s Specialists, Gleneagles Hospitals, KPJ Healthcare Berhad, and Sunway Medical Centre will also be presenting their services.

Medical tourism in Malaysia is recognized globally for its quality and affordability, making it an attractive option for foreign visitors seeking high-standard medical procedures at a lower cost. These healthcare facilities are equipped with state-of-the-art technologies and internationally certified medical professionals, making them leaders in various specialties, from cardiology to fertility treatments.

Cultural and Culinary Experiences at Malaysia Fair 2025

Apart from healthcare, the event will also celebrate Malaysia’s rich cultural heritage, offering Surabaya visitors an authentic taste of the country’s diverse traditions. The Fair will host a variety of performances, showcasing Malaysia’s unique cultural richness. A special highlight will be the traditional dance performances, which will reflect the country’s multi-ethnic society, along with family-friendly interactive activities that will engage visitors of all ages.

One of the key attractions will be the renowned “Teh Tarik King,” whose performances are expected to captivate audiences with his mastery of the Malaysian art of tea-pulling. Visitors will also get a taste of Malaysia’s famous cuisine, with live cooking demonstrations and food sampling sessions throughout the event.

In collaboration with Marriott International, Tourism Malaysia will present a special Malaysian Food Promotion at the Magnolia Restaurant, The Westin Surabaya, from 26 to 28 September. The event will feature signature dishes prepared by a guest chef from Penang Marriott Hotel, giving Indonesian visitors a chance to savor Malaysia’s diverse gastronomy. Known for its vibrant flavors and diverse culinary traditions, Malaysian cuisine has become a significant aspect of the country’s identity. The variety of dishes on offer will include Malaysian classics such as Nasi Lemak, Satay, and Roti Canai, offering visitors an unforgettable culinary experience.

Education and Lifestyle at Malaysia Fair 2025

Malaysia Fair 2025 is not only about tourism and healthcare; it also provides an excellent platform for educational institutions to showcase their offerings. Prominent Malaysian universities such as Universiti Sains Islam Malaysia (USIM), Universiti Putra Malaysia (UPM), and Universiti Kebangsaan Malaysia (UKM) will be participating in the event, offering insights into higher education opportunities in Malaysia. They will be providing detailed information on academic programs, scholarships, and student life in Malaysia, making the Fair an ideal destination for potential students looking to further their education abroad.

Furthermore, the Fair will host exclusive travel packages and special promotions, giving visitors the chance to plan their next holiday to Malaysia. These packages will cater to various travel preferences, from family vacations to adventure tours, providing something for everyone. Whether it’s exploring Malaysia’s pristine beaches, cultural heritage, or medical tourism services, the Fair will offer a one-stop shop for those seeking to plan their perfect Malaysian getaway.

Strengthening Ties Between Malaysia and Indonesia

The collaboration between Tourism Malaysia and MHTC also highlights the close and longstanding ties between Malaysia and Indonesia. The event in Surabaya serves as a platform for cultural exchange and strengthens the people-to-people connections between the two nations. Malaysia Fair 2025 is an exciting milestone in this ongoing partnership, showcasing Malaysia’s diversity and its offerings across leisure, healthcare, and education sectors.

Indonesia continues to be one of Malaysia’s key tourism markets, with a large number of Indonesian travelers visiting Malaysia each year. This collaboration is expected to further solidify Malaysia’s position as a preferred destination for Indonesian tourists, offering them a comprehensive experience that includes culture, healthcare, and lifestyle.

Looking Ahead: Malaysia’s Commitment to Indonesian Travelers

Tourism Malaysia is committed to continuing its efforts to attract Indonesian travelers to Malaysia. The country’s cultural diversity, stunning natural landscapes, and rich heritage make it an ideal destination for those seeking a blend of adventure, relaxation, and cultural exploration. Through its ongoing collaboration with Indonesian media, influencers, and content creators, Tourism Malaysia aims to highlight not only popular attractions but also lesser-known gems that offer unique and enriching experiences.

As Malaysia prepares for Visit Malaysia 2026 (VM2026) and Malaysia Year of Medical Tourism 2026 (MYMT2026), Malaysia Fair 2025 is just the beginning of a new wave of tourism initiatives aimed at strengthening ties between Malaysia and its international partners.