Malaysia’s MYMT 2026 Campaign to Showcase Flagship Hospitals and Innovative Medical Services, Paving the Way for a New Era in Medical Tourism

Published on July 25, 2025

Kuala Lumpur, Malaysia – The Malaysia Healthcare Travel Council (MHTC) officially launched the “Malaysia Year of Medical Tourism 2026” (MYMT 2026) campaign on July 25, 2025, at the Malaysia International Trade and Exhibition Centre (MITEC). This groundbreaking initiative aims to elevate Malaysia’s standing as a global leader in medical tourism, showcasing the country’s state-of-the-art healthcare services, skilled professionals, and unique wellness offerings. The announcement, officiated by the Honourable Datuk Seri Dr. Dzulkefly Ahmad, Malaysia’s Minister of Health, marks a milestone in the country’s efforts to tap into the booming medical tourism market.

The MYMT 2026 campaign’s tagline, “Healing Meets Hospitality,” encapsulates Malaysia’s distinctive approach to healthcare, where world-class medical treatment is complemented by a rich cultural experience, emphasizing hospitality, comfort, and well-being. As Malaysia has long been recognized for its high standards in healthcare, the launch of MYMT 2026 seeks to build on this reputation by further positioning the country as a prime destination for international health travelers. The campaign’s global vision is supported by Malaysia’s top-tier medical facilities, holistic healthcare options, and renowned medical professionals.

In 2024, Malaysia welcomed over 1.6 million healthcare travelers, marking a 14% increase from the previous year, generating RM2.72 billion in revenue—a 21% growth compared to 2023. With MYMT 2026, the MHTC is targeting a significant boost in medical tourism, aiming to reach RM12 billion in revenue by 2030.

What is MYMT 2026?

MYMT 2026 is a comprehensive initiative designed to promote Malaysia’s medical tourism potential on a global scale. The campaign is focused on increasing international awareness about Malaysia’s healthcare offerings, emphasizing the country’s advanced medical treatments, world-class infrastructure, and professional care providers. The campaign combines medical tourism with the country’s growing wellness sector, offering visitors a unique blend of modern medical practices, Traditional & Complementary Medicine (T&CM), and preventive care options.

Malaysia’s approach to healthcare tourism is one of integration. With its unique ecosystem combining modern medicine with holistic practices, Malaysia aims to provide more than just clinical care. This initiative emphasizes well-rounded health solutions, promoting not only recovery but also long-term wellness and preventive care.

The Flagship Medical Tourism Hospital Program

A major component of MYMT 2026 is the Flagship Medical Tourism Hospital (FMTH) program, which recognizes outstanding hospitals for their excellence in clinical care, innovation, and patient services. The program highlights Malaysia’s best hospitals that are equipped to handle international patients and provide high-quality care across various medical specialties, including cardiology, orthopedics, oncology, and fertility treatments.

The four hospitals currently participating in the FMTH program are:

• Institut Jantung Negara (IJN) – Renowned for its heart and cardiovascular treatments.
• Island Hospital Penang – Known for its high standards in medical services and healthcare innovation.
• Mahkota Medical Centre – A premier medical institution in Malaysia offering comprehensive health services.
• Subang Jaya Medical Centre – A leading healthcare provider in Malaysia with a wide range of services catering to international patients.

These institutions are currently undergoing final evaluations, with the FMTH winner set to be announced in December 2025. The program aims to showcase Malaysia’s leading healthcare providers, making it easier for international patients to identify trusted and reputable facilities for their medical needs.

Why Choose Malaysia for Medical Tourism?

Malaysia’s medical tourism industry has seen tremendous growth in recent years, driven by several key factors. First and foremost, the country offers some of the most competitive medical pricing globally, providing high-quality treatments at a fraction of the cost compared to Western countries like the United States and the United Kingdom. For instance, medical treatments such as orthopedic surgery, dental work, and fertility treatments can cost significantly less in Malaysia, while still maintaining high standards of care.

In addition to cost-effective medical services, Malaysia boasts state-of-the-art healthcare facilities and a pool of internationally-trained healthcare professionals. Many Malaysian doctors and specialists have trained at prestigious universities abroad, ensuring a high level of expertise in a wide range of medical fields.

Moreover, Malaysia is home to numerous hospitals and clinics that are internationally accredited, further bolstering the country’s credibility as a trusted destination for medical care. These hospitals are equipped with the latest medical technologies, offering everything from advanced diagnostic services to cutting-edge treatments.

A Holistic Approach to Health and Wellness

One of the distinguishing features of Malaysia’s medical tourism industry is its holistic approach to healthcare. The MYMT 2026 campaign not only focuses on modern medicine but also highlights wellness programs that blend traditional therapies with contemporary medical practices. This integrated healthcare model includes Traditional & Complementary Medicine (T&CM), wellness spas, and preventive care, offering a comprehensive treatment plan for international visitors.

Malaysia is recognized for its holistic healing traditions, which include traditional therapies like acupuncture, massage, and herbal medicine, alongside modern medical treatments. Visitors can choose to undergo these wellness treatments during their recovery period, ensuring a more comprehensive approach to healing that nurtures both the body and mind.

This blend of modern and traditional healing methods makes Malaysia an attractive destination for those seeking an all-encompassing healthcare experience. Whether travelers are looking for advanced surgeries, fertility treatments, or rejuvenating wellness therapies, Malaysia offers a diverse range of options to meet their needs.

Campaign Ambassador: Dato’ Seri Siti Nurhaliza

The launch of MYMT 2026 also featured the announcement of Dato’ Seri Siti Nurhaliza, a renowned Malaysian singer, as the official ambassador for the campaign. With her widespread popularity and recognition, Dato’ Seri Siti Nurhaliza brings further attention to the campaign, showcasing Malaysia’s commitment to promoting its healthcare tourism industry on the global stage. Her involvement highlights the campaign’s inclusive approach to engaging diverse audiences, making medical tourism in Malaysia more appealing to international visitors.

The Future of Malaysia’s Medical Tourism Industry

Looking ahead, Malaysia is poised to continue its expansion in the medical tourism sector. The MYMT 2026 campaign aims to increase international arrivals, boost industry revenue, and raise awareness of Malaysia’s unique position in the global healthcare landscape. With ongoing investments in healthcare infrastructure, marketing, and strategic partnerships, Malaysia is set to solidify its reputation as a top destination for medical travelers.

The MHTC has set ambitious goals for the future, aiming to generate RM12 billion in industry revenue by 2030. As the campaign unfolds, Malaysia will continue to focus on providing world-class medical treatments, superior patient care, and unique wellness experiences, all while emphasizing the importance of healing through hospitality.

Conclusion: Why Malaysia is the Premier Destination for Medical Tourism

With its advanced healthcare facilities, skilled medical professionals, competitive pricing, and holistic wellness offerings, Malaysia has firmly established itself as a leading destination for medical tourism. The MYMT 2026 campaign is an exciting step toward strengthening the country’s position as a global healthcare leader. Whether seeking treatment for a specific medical condition, undergoing elective surgery, or simply exploring wellness options, Malaysia offers an all-encompassing health and healing experience that combines modern medical excellence with traditional healing practices.

As the campaign progresses, Malaysia is set to welcome even more international patients, further cementing its reputation as the ultimate destination for medical tourism. With its unique approach to healthcare, Malaysia is sure to be a top choice for travelers looking for high-quality medical treatments and holistic wellness experiences.