Malaysia’s Tourism Vision Soars: Resorts World Genting Partners with Tourism Malaysia for Visit Malaysia Year 2026

Published on November 21, 2025

Ahead of the eagerly awaited Visit Malaysia Year 2026 (VMY 2026), Tourism Malaysia has teamed up with Resorts World Genting (RWG) in an ambitious attempt to propel the country’s tourism growth. The goal of this partnership is to improve Malaysia’s tourism offerings and draw a record number of tourists from both domestic and foreign countries. A Memorandum of Understanding (MoU) formalized the partnership and signalled the start of a coordinated effort between the public and private sectors to ensure the success of VMY 2026. This partnership has the potential to significantly raise Malaysia’s profile on the international tourism scene by coordinating RWG’s iconic resort infrastructure with the nation’s tourism objectives.

Raising the Bar: VMY 2026’s Ambitious Visitor Goals

With Malaysia’s tourism sector already experiencing impressive growth, the Malaysian government has set an even more ambitious target for VMY 2026. Initial expectations to attract 35.6 million visitors have now been revised upwards, with an aspiration to surpass 40 million international and domestic arrivals. The record-breaking figures anticipated for 2026 reflect a robust recovery from the pandemic and the country’s determination to solidify its place as a top global tourism destination. This new visitor target is built on a foundation of improved infrastructure, strategic marketing initiatives, and new partnerships such as the one with RWG.

The collaboration with Resorts World Genting is particularly significant. As one of Malaysia’s premier entertainment and leisure resorts, RWG has the capacity to draw in millions of tourists each year, both from Malaysia and the wider Southeast Asian region. By leveraging the resort’s extensive network, resources, and global appeal, the partnership seeks to bolster Malaysia’s chances of exceeding its visitor targets and ensuring a lasting impact on the nation’s tourism economy.

Genting Highlands: A New Era of Eco-Tourism and Floral Festivals

Genting Highlands, the world-renowned resort area situated just outside of Kuala Lumpur, will be at the forefront of Malaysia’s tourism rejuvenation efforts. Known for its cool climate, casinos, and theme parks, the destination will undergo a transformation with the introduction of several new attractions designed to attract eco-tourists and nature enthusiasts. Among these is the “Eufloria” project, a vast horticultural experience spread across 12.5 acres, which will showcase Malaysia’s rich biodiversity and offer visitors an immersive exploration of the nation’s flora. This ambitious project is set to become one of the signature attractions in the region, adding a unique element to the resort’s portfolio.

Alongside Eufloria, Genting Highlands will also host the “BUNGA 2026” floral festival, a vibrant event that will celebrate Malaysia’s diverse plant life through stunning floral displays. These attractions are expected to position Genting Highlands as a key destination for ecotourism and education, offering visitors the opportunity to engage with nature while enjoying the region’s cooler temperatures and scenic beauty. The addition of such environmentally focused experiences demonstrates Malaysia’s commitment to sustainability and broadening the appeal of its tourism offerings beyond traditional entertainment options.

A Shared Vision for Promoting Malaysia

The MoU between Tourism Malaysia and Resorts World Genting outlines a clear vision for how both parties will collaborate in the lead-up to VMY 2026. Tourism Malaysia will provide essential marketing and promotional support, utilizing its extensive networks to advertise Malaysia’s tourism offerings to global audiences. Meanwhile, Resorts World Genting will leverage its infrastructure and expertise to curate unique travel experiences and organize familiarisation trips for travel professionals, influencers, and media. By working together, the two organisations will create a compelling narrative that highlights the best of what Malaysia has to offer, drawing attention to new attractions while also promoting existing ones.

In addition to marketing efforts, Resorts World Genting will play an integral role in hosting events, festivals, and activities that align with the VMY 2026 campaign. These initiatives will not only showcase Malaysia’s diverse culture and attractions but also foster stronger connections between the country’s tourism sector and international markets. By coordinating these efforts, Tourism Malaysia and RWG aim to establish Malaysia as a must-visit destination for tourists worldwide, generating both short-term buzz and long-term tourism growth.

Regional Impact: Catalysing Economic Growth

The increased flow of tourists to Genting Highlands will undoubtedly have a significant impact on the local economy, particularly in the Pahang region. As more visitors flock to the area, businesses in hospitality, retail, food and beverage, and transportation will see heightened demand. This economic stimulation will benefit not only the resort but also surrounding areas, as tourists venture into the wider region for day trips and excursions. The ripple effect of this growth will help elevate Pahang as a key tourism hub within Malaysia.

However, with the anticipated rise in visitors, there are also potential challenges to address. Infrastructure, particularly roads and access routes to Genting Highlands, will need to be upgraded to handle the increased traffic. The Malaysian government has already acknowledged the need for improved infrastructure to accommodate the growing number of visitors, as well as ensuring the sustainability of the environment in such a sensitive area. As the resort area is perched high on the hills, the government will need to pay close attention to safety, accessibility, and the preservation of the region’s natural beauty.

Focusing on Sustainable Tourism and Experience Quality

One of the most significant aspects of this partnership is the emphasis on sustainability and experience quality. As Malaysia looks to attract an increasing number of visitors, the focus will not only be on volume but also on providing enriching, long-lasting experiences. The new eco-tourism projects, such as Eufloria and BUNGA 2026, represent an important shift towards responsible tourism, where conservation and education are at the heart of the offering. This approach aligns with global trends where travellers are increasingly seeking more meaningful and sustainable experiences.

By diversifying its tourism offerings and investing in new attractions, Malaysia is positioning itself to stand out in an increasingly competitive market. The combination of traditional leisure options and eco-tourism initiatives will ensure that Malaysia remains appealing to a wide range of tourists, from adventure seekers and nature lovers to families and cultural explorers.

A Bright Future for Malaysia’s Tourism Industry

As the countdown to VMY 2026 begins, Malaysia’s tourism industry stands on the brink of a new era. The partnership with Resorts World Genting serves as a testament to the country’s commitment to revitalising its tourism sector and attracting millions of visitors from around the globe. The combination of new attractions, improved infrastructure, and enhanced marketing efforts will likely see Malaysia surpass its tourism targets, creating a thriving tourism industry that benefits all stakeholders.

However, the success of this initiative will depend on how effectively these goals are implemented. From infrastructure improvements to the seamless execution of new attractions, the next few years will be critical in determining whether Malaysia can deliver on its ambitious vision. If successful, VMY 2026 will not only leave a lasting legacy on the country’s tourism landscape but also set the stage for continued growth in the years to come.

Conclusion

A major step toward accomplishing the objectives of Visit Malaysia Year 2026 is the collaboration between Tourism Malaysia and Resorts World Genting. Malaysia is positioning itself for a successful tourism campaign with the introduction of new ecotourism and cultural attractions at Genting Highlands, along with strategic marketing and promotional initiatives. All eyes will be on how these plans develop and the long-term effects they will have on Malaysia’s tourism industry as the nation prepares for the anticipated influx of tourists. This partnership portends a prosperous future for Malaysia as a top international travel destination, prepared to greet millions of visitors in the coming years.