Marriott Atlanta Set for a Major Transformation at the West Peachtree Street, Boosting Tourism and Hospitality Growth in the US

Published on October 14, 2025

Monomoy Property Ventures (“Monomoy”) and Axonic Capital, two prominent real estate investment companies, have acquired 590 West Peachtree Street in Atlanta, Georgia, USA. The building will be substantially renovated and redeveloped as a Marriott Hotel, a major development in the luxury tourism and hospitality industries. With Marriott International’s iconic full-service brand leading the way, this development is set to become Atlanta’s hospitality hub, with contemporary elegance harmonizing with the city’s vibrant cultural and business lifestyles.

The redevelopment of this prime asset is consistent with Monomoy’s thesis of purchasing high-value assets in emerging markets and undertaking innovative repositioning initiatives to realize their full value. The property will open its doors in late 2027, positioning it as a highly sought-after addition to Atlanta’s booming tourism industry.

Strategic Location in Atlanta: A Key Driver for Hospitality Growth

Marriott Atlanta will be located in the heart of downtown Atlanta, offering guests easy access to some of the city’s most prominent landmarks and cultural attractions. The property is strategically positioned near key destinations, including Georgia Tech, Emory Hospital, and Mercedes-Benz Stadium—the venue for major sporting events such as the Super Bowl. Additionally, the hotel’s proximity to Atlanta’s central business district and its iconic skyline makes it a prime location for both business and leisure travelers.

The renovation and repositioning of the property will help solidify Atlanta’s status as a leading destination for business conferences, sports events, and cultural tourism. The hotel will offer travelers a premium, world-class experience, making it an attractive option for visitors seeking luxury accommodations in Georgia’s capital city.

Marriott Atlanta: A Modern Transformation with Premium Amenities

Upon completion, Marriott Atlanta will offer 462 oversized guestrooms, including suites with full kitchenettes for longer stays or family visits. Guests will enjoy newly updated, modernized guest rooms with state-of-the-art amenities, tailored to meet the demands of today’s discerning travelers. The property’s reputation as a luxury destination will be reinforced by its renovated public areas and upgraded meeting spaces, perfect for both business events and social gatherings.

The resort will feature multiple dining options, a spa, and a wellness center, further enhancing its appeal to a wide range of visitors. The modernized design will reflect Marriott’s signature style, with a focus on elegance, comfort, and convenience for both business and leisure guests.

A Strategic Milestone for Atlanta’s Tourism Growth and Hospitality Market

This acquisition and renovation are part of Monomoy Property Ventures and Axonic Capital’s commitment to strengthening Atlanta’s tourism infrastructure and positioning it as a premier destination in the Southeast U.S. The renovation will add new life to an existing property, ensuring that the hotel meets the needs of an evolving market.

Atlanta has seen steady growth in tourism in recent years, driven by major sporting events, conventions, and the city’s increasing appeal as a hub for business and entertainment. With the addition of Marriott Atlanta, the city is further solidifying its status as a luxury tourism destination, attracting global visitors seeking high-end accommodations and world-class services.

Schulte Hospitality Group to Manage Operations for Marriott Atlanta

To ensure the smooth operation of the property, Schulte Hospitality Group, a respected name in hotel management, will oversee the property’s operations and commercial strategy. With extensive experience in managing luxury hotels and conversion projects, Schulte is well-positioned to optimize the performance of Marriott Atlanta.

Sam Grabush, Chief Operating Officer of Schulte Hospitality Group, expressed excitement about the partnership, stating, “We are thrilled to be involved in this strategically important project. Our expertise in managing full-service branded hotels and conversion projects makes us well-positioned to maximize asset value, elevate the property’s performance, and ensure long-term ROI.”

The collaboration between Monomoy, Axonic, and Schulte Hospitality reflects a shared commitment to not only revitalizing an iconic property but also contributing to Atlanta’s growing appeal as a tourism and business hub. Schulte’s extensive experience in hotel management and repositioning projects will be essential to ensure the Marriott Atlanta meets the highest standards, enhancing its position in the competitive Atlanta market.

A Major Boost for Atlanta’s Hospitality and Tourism Sector

This major investment in 590 West Peachtree Street is set to further boost Atlanta’s hospitality industry, a sector that has seen steady growth in recent years. With the World Cup and Super Bowl LXII set to take place in Atlanta, the timing of this project is especially strategic. These global events are expected to draw a significant number of international visitors, making the arrival of Marriott Atlanta an important addition to the city’s growing accommodation and event-hosting capacity.

Atlanta has long been a prominent destination for both business and leisure travel, and the opening of Marriott Atlanta will ensure the city is well-equipped to handle increasing demand for luxury accommodations and world-class facilities.

Reopening for Major Global Events: Timing and Expectations

The completion of the hotel is timed strategically to coincide with two of Atlanta’s biggest global events: the World Cup in 2026 and the Super Bowl LXII in 2027. These events will bring millions of visitors to the city, and Marriott Atlanta will be well-positioned to capitalize on the global spotlight, offering a luxury experience that meets the demands of high-profile guests.

With its location near the stadium, the hotel is sure to become a favorite for those attending major events, offering proximity to the best entertainment venues and a premium stay. The hotel’s timing and strategic location ensure that Marriott Atlanta will be a central hub for tourists attending these high-profile global events, enhancing its appeal to both international visitors and local residents.

A Bright Future for Marriott Atlanta and Georgia’s Hospitality Industry

As 590 West Peachtree Street’s renovation and conversion progress, Monomoy Property Ventures, Axonic Capital, and Schulte Hospitality Group are setting the stage for the success of Marriott Atlanta. The venture fits with Atlanta’s vision of developing its tourism amenities so that the city will continue to be a leading destination for business travelers and leisure travelers alike. With a high-quality brand in Marriott and professional management by Schulte Hospitality, Marriott Atlanta will be a primary asset for the expanding luxury tourism industry, assuring the long-term success and profitability of the property in the dynamic Atlanta market.