Marriott Celebrates Record Year of Growth in CALA Region with 94 New Deals and Nearly 40 New Properties

Published on March 4, 2026

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Marriott International achieved its highest-ever performance during 2023 in the Caribbean and Latin America (CALA) region by announcing its upcoming hotel expansion plans and signing contracts for 2025. Marriott expanded its presence in the region through 94 signed deals and 40 new properties, which included luxury resorts, midscale options and all-inclusive offerings.

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Remarkable Growth in Deals and New Properties

In 2025, Marriott signed a total of 94 deals in the CALA region, adding a significant 10,461 rooms to the pipeline. This marks a 40 percent increase in signed transactions and more than a 30 percent increase in the number of rooms compared to 2024, cementing Marriott’s position as the largest hotel company in the region. By the end of the year, Marriott’s regional footprint had expanded to 555 open properties across 37 countries and territories, with more than 95,000 rooms available to meet the growing demand for diverse accommodation options.

Marriott’s Strategic Expansion in CALA

The expansion highlights Marriott’s flexibility and commitment to adapting its offerings to meet the evolving needs of both owners and travelers. According to Brian King, President of Enterprise Transformation and the CALA region, Marriott has focused on responding to the changing preferences of travelers by offering a comprehensive portfolio. From luxury resorts to midscale solutions, Marriott’s offerings cater to a wide range of guests. This growth reflects Marriott’s successful collaboration with its partners and stakeholders.

In addition to the properties, nearly 30 properties and 3,000 rooms were signed through conversion deals. This conversion model underscores Marriott’s ability to efficiently renovate and rebrand existing hotels, unlocking value for owners. By the end of 2025, Marriott had a pipeline of 45 conversion projects, representing more than 6,000 rooms across the region.

Luxury and All-Inclusive Growth

A standout feature of Marriott’s expansion is its focus on the luxury and all-inclusive segments. Marriott increased its luxury portfolio in CALA with the opening of Nekajui, a Ritz-Carlton Reserve in Costa Rica, and Siari, a Ritz-Carlton Reserve in Mexico. These openings cater to luxury travelers seeking exclusive escapes in remote and breathtaking destinations.

Marriott’s luxury expansion is further exemplified by the upcoming openings of Ritz-Carlton Reserve in Southern Eleuthera, Bahamas and Bvlgari Resort & Residences in Cave, Exuma, both slated for 2029. Additionally, the company’s all-inclusive portfolio saw the addition of several properties, including the W Punta Cana Adult All-Inclusive, which is the first-ever all-inclusive W Hotel. Marriott’s success in the all-inclusive segment underscores its commitment to providing elevated, immersive experiences for travelers across the region.

Midscale Segment Momentum with City Express by Marriott

In parallel with luxury growth, Marriott’s midscale segment also experienced impressive development in 2025, driven by the success of the City Express by Marriott brand. Marriott signed 28 deals for 3,188 rooms in the midscale category. Notably, the brand is expanding into seven new markets, including Argentina, Brazil, Dominican Republic, and Mexico. The City Express by Marriott brand now has nearly 150 hotels across CALA, with a pipeline of 46 deals for the future, adding over 5,200 rooms.

Marriott’s commitment to Brazil remains a cornerstone of its strategy, with the country serving as a key market. In 2025, Marriott signed 13 new deals in Brazil, marking the brand’s growing presence across the country. The City Express by Marriott brand is set to expand further in Brazil’s Northeast, with a multi-unit agreement that will add 30 new properties over the next 15 years.

Brazil’s Strategic Importance in Marriott’s CALA Expansion

As Brazil remains one of Marriott’s most important markets, the company has tailored its development strategy to include a mix of resorts, upper-upscale, and midscale hotels. Recent openings such as The Westin São Paulo in June 2025 and the upcoming Tropical Hotel da Amazônia, a Tribute Portfolio Hotel, reinforce Marriott’s commitment to enhancing its presence in this fast-growing market. Marriott is also making significant strides in leisure development in Brazil, with properties like The Westin João Pessoa, an all-inclusive resort, expected to open in 2026.

Marriott’s Ongoing Commitment to Elevating Hospitality in CALA

Marriott continues to elevate the Caribbean and Latin America region with a diverse portfolio that meets the varied needs of travelers. From luxury and all-inclusive resorts to midscale options, Marriott’s growth underscores the adaptability of its brands and its ability to deliver exceptional experiences in each destination. The company remains dedicated to supporting hotel owners and expanding opportunities for investment in the region.

Marriott’s Momentum Continues into 2026 and Beyond

Marriott achieved its first leadership position in the CALA region through its 2025 performance, which showed substantial growth and operational development. The company’s performance across its entire range of hotel segments, from luxury resorts to midscale hotels, proves Marriott delivers exceptional customer service through its adaptable business model. Marriott will maintain its business growth in Caribbean and Latin American markets through its increased operational presence and its developing collection of City Express by Marriott hotels and new premium hotel products..