Marriott International’s Caribbean Properties Embrace 2024 Travel Trends

Friday, December 15, 2023

Marriott International‘s Caribbean resorts consistently adapt to stay in sync with prevailing trends and the evolving needs of travelers. As we approach 2024, these properties eagerly anticipate showcasing how their distinctive experiences align with the preferences of visitors. The initiatives introduced not only broaden the brand’s influence but also connect with emerging audiences, notably Gen Z, whose impact on the industry continues to surge.

Pre-Wedding Retreats
The pre-wedding period is often stressful for couples, prompting a growing trend of early honeymoons to deepen their connection before the big day. Marriott International offers exclusive programs across its properties to unite couples before their wedding. The Ocean Club, a Luxury Collection Resort, Costa Norte, provides stylish and spacious suites with private terraces, three resort pools, and a spa for relaxation. Meanwhile, the Aruba Marriott Resort & Stellaris Casino offers Balinese-inspired massages, beachfront barefoot dinners, an adults-only pool, water sports, and more.

Affordable Alternatives
In 2024, travelers seek cost-effective alternatives to traditionally high-priced destinations. Expedia’s 2024 travel trend report highlights Curacao as an affordable substitute for other islands. At Curacao Marriott Beach Resort, guests can choose between serene and adventurous activities, including shore and boat diving, ATV tours, visits to Shete Boka National Park, and exploration of the Hato Caves.

Alcohol-Free Escapes
The popularity of alcohol-free vacations is on the rise, driven by the growing influence of Gen Z. In 2024, travelers are seeking easily accessible mocktails and detox-focused amenities at Marriott International Hotels and Resorts. Some delectable mocktail recipes include the “Spiced Chai Sour” at The Ocean Club, a Luxury Collection Resort, Costa Norte, the “Sacred Aloe” or “Mint and Mango” at The Ritz-Carlton, Aruba, “Amore Mio” or “The Geisha” at Grand Cayman Marriott Resort, “Coconut Lime Paradise” at San Juan Marriott Resort and Stellaris Casino, and “Butterfly Peach Iced Tea” at Aruba Marriott Resort & Stellaris Casino.

Small Bites Trend
The “Girl Dinner” trend, born on TikTok in 2023, has evolved from home-cooked meals to restaurant experiences. Travelers now seek multiple small bites instead of traditional entrees. Offerings include Lulú Tasting Bar at JW Marriott Hotel Santo Domingo, providing a variety of shareable appetizers representing diverse culinary cultures, and Silver Palm at The Ritz-Carlton, Grand Cayman, offering casual bites and traditional afternoon tea.

Celebrating Go-ccasions
Travelers now find reasons to escape, celebrating smaller occasions like first-date anniversaries and job promotions. These brief getaways are easily accessible without passports, making a Caribbean vacation achievable at Marriott International properties in Puerto Rico and the U.S. Virgin Islands. Explore Dorado Beach, a Ritz-Carlton Reserve, for stunning beachfront views and diverse experiences, then hop over to The Ritz-Carlton, St. Thomas, for majestic sites like Coconut Cove, Great Bay, Skinny Beach, and outdoor adventures such as kayaking, scuba diving, sailing, and sport-fishing.

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