Marriott Opens Legacy Mekong Can Tho Autograph Collection as Its 700th Asia Pacific Property, Strengthening Their Tourism Growth and Hospitality Potential in Asia

Published on December 3, 2025

Marriott International, Inc. has reached a major milestone in its Asia Pacific excluding China growth strategy with the opening of the Legacy Mekong Can Tho Autograph Collection. This opening marks official status as the company’s 700th hotel in the region, underpinning Marriott’s long-term commitment to expanding in emerging and culturally rich destinations. This also aligns with validated government tourism insights that show accelerating visitor demand and an international profile on the rise for Vietnam.

Located on a serene islet along the Hau River in the heart of the Mekong Delta, the property introduces the signature style of story-driven hospitality of the Autograph Collection. It also becomes the second hotel for the brand in Vietnam, besides the property at Landmark 81 in Ho Chi Minh City. Known for individuality and immersive experiences, the Autograph Collection champions distinct design, cultural authenticity, and elevated service.

Vietnam’s Rapid Tourism Growth Fuels Marriott’s Expanding Presence

Data from the Vietnam National Administration of Tourism confirms that Vietnam welcomed more than 17 million international arrivals in the first ten months of 2025, an impressive year-on-year increase of over 21 percent. Continued growth from major source markets such as China, South Korea, and ASEAN neighbors reinforces Vietnam’s strengthening position as a key travel hub for both leisure and business.

Marriott’s expansion mirrors this momentum, with 30 operating hotels nationwide and over 50 new properties under development. These projects span major cities and emerging destinations such as Phu Quoc, Ha Giang, and Cam Ranh, aligning with national tourism strategies that emphasize regional diversification and sustainable development supported by government planning.

Strengthening the APEC Growth Strategy Across Asia Pacific

The opening of Legacy Mekong Can Tho contributes to Marriott’s broader regional strategy across Asia Pacific excluding China. Marriott now manages 700 properties across 27 brands in 22 countries, with more than 400 additional hotels in the pipeline. Through the global Marriott Bonvoy program, which has nearly 260 million members, travelers gain seamless access to a network of exclusive stays, rewards, and curated experiences throughout the region. This positions the company as a major player supporting Asia Pacific’s evolving travel landscape.

Deeply Rooted Mekong Delta Retreat Surrounded by Nature

Set on Au Islet and encircled by eight hectares of lush tropical scenery, the Legacy Mekong Can Tho immerses guests in the peaceful rhythms of the Mekong Delta, often referred to as the Rice Basket of Vietnam. Located around three hours from Ho Chi Minh City, the property blends accessibility with the charm of a tranquil riverside escape.

The design draws inspiration from the region’s iconic mangroves, banyan trees, and fruit orchards, bringing the essence of river life into every detail. Guests are welcomed with handcrafted palm leaf bracelets, soothing herbal infusions, and cultural gestures that reflect local traditions. The hotel features 86 sophisticated accommodations, including private pool villas and bungalow-style rooms overlooking gardens, lakes, and waterways. Each space is intended to highlight the serenity and natural beauty of the Mekong Delta.

Celebrating Local Flavors, Culture and Wellness Traditions

The property offers a range of curated experiences designed to showcase the cultural depth and culinary richness of the Mekong region. Dining centers on organic ingredients, locally sourced produce, and flavors rooted in Vietnamese heritage. Guests can enjoy regional specialties that emphasize sustainable ingredients and traditional cooking methods.

A strong wellness focus is integrated through amenities such as a hydrotherapy spa, yoga and Pilates studios, and an open-air meditation pavilion. A dedicated children’s club adds family appeal, while adults can unwind at the peaceful courtyard pool enhanced by gong rituals and herbal refreshments.

To reflect the brand’s commitment to storytelling and meaningful travel connections, each guest departs with a linen pouch of seeds, an invitation to carry a symbolic piece of the Mekong Delta home.

Supporting Tourism Development in the Mekong Delta

The launch of this hotel aligns closely with national tourism objectives aimed at elevating the Mekong Delta as a key region for ecotourism, cultural heritage preservation, and sustainable development. Government-backed initiatives prioritize promoting local attractions, improving infrastructure, and expanding high-quality hospitality offerings. Legacy Mekong Can Tho is poised to play an important role in attracting new travelers to this historically rich yet underexplored area of Vietnam.

A New Era for Vietnam’s Hospitality and Tourism Landscape

The opening of the Legacy Mekong Can Tho Autograph Collection constitutes another critical milestone in Marriott’s regional growth and further underpins Vietnam as one of the world’s fastest-growing tourism destinations. The new property will add much-needed weight to the Mekong Delta on the international stage, bolstered by the country’s outstanding performance indicators for government tourism, increasing international demand, and a heightened push for authentic cultural experiences within hospitality. This development elevates the luxury hospitality landscape of Vietnam, aligns with the sustainable goals for tourism, and reinforces the general economic and cultural attractiveness of the region as a whole.