Marriott’s New Collection Brand Series by Marriott Expands in India: 26 Properties to Provide Sustainable Hospitality and Locally Inspired Experiences

Published on November 21, 2025

Marriott International is celebrating the global debut of its new collection brand, Series by Marriott, which marks a significant milestone in the company’s expansion across the Asia Pacific region. This exciting launch introduces 26 properties in India, the first phase of a broader initiative to bring regionally rooted, globally connected hospitality to Indian travelers. These new openings will add over 1900 rooms to the Marriott Bonvoy portfolio, delivering quality, affordable stays for both domestic and international guests. Designed in collaboration with Concept Hospitality Private Limited and its flagship brand, The Fern Hotels & Resorts, Series by Marriott aims to celebrate the unique regional culture of India while maintaining Marriott’s renowned global standards.

Series by Marriott has been crafted for ‘global domestic’ travelers, those who seek familiar comfort combined with locally inspired experiences. From business hubs to leisure escapes, each hotel under the Series by Marriott banner is carefully designed to meet the evolving needs of guests, whether they are sealing a business deal, reconnecting with family, or simply enjoying a rejuvenating retreat.

Series by Marriott: India’s New Hospitality Icon

The introduction of Series by Marriott to the Indian market promises to be a game-changer, offering a fresh and affordable hotel experience that merges regional charm with Marriott’s high standards. The inaugural properties are situated in key destinations across India, each providing a warm and authentic welcome that reflects the essence of local culture.

1. A Blend of Regional Identity and Global Hospitality

• Series by Marriott is designed to embody the regional character of India while providing the reliable service and consistent quality that Marriott is known for worldwide.
• The hotels are meant to cater to a diverse audience, ranging from business travelers seeking comfort and efficiency to leisure travelers desiring a peaceful escape.

2. Eco-Sensitive and Sustainable Hospitality

• The Fern Hotels & Resorts brand, which serves as the foundation for Series by Marriott, focuses on eco-sensitive hospitality, offering a sustainable yet luxurious experience.
• The brand has been developed with sustainability in mind, blending green building techniques with local heritage, ensuring that each property maintains a commitment to environmental responsibility.

3. Affordable Luxury for Every Traveler

• Series by Marriott provides affordable luxury, ensuring that guests enjoy high-quality stays without the premium price tag.
• Offering spacious rooms, excellent facilities, and reliable services, the hotels are perfect for both business travelers and tourists who want value for their money.

4. Unique Experiences for Every Guest

• Guests at Series by Marriott can expect a variety of locally relevant experiences such as healthy sleep rituals, Lamp Lighting Ceremonies, and evening delights with personalized chocolates and local treats.
• The hotels are designed to connect guests with the local community and culture, providing an authentic, enriching experience.

Key Features of the 26 New Openings Across India

The first phase of openings includes 26 properties across 23 cities in India, offering a broad selection of stays in both urban centers and serene getaways. Here are some of the key properties to look out for:

1. The Fern Residency Ahmedabad, Subhash Bridge

• Location: Ahmedabad, Gujarat
• Rooms: 69
• Features: A blend of modern amenities and regional design.

2. The Fern Residency Bengaluru, Seshadripuram

• Location: Bengaluru, Karnataka
• Rooms: 79
• Features: Perfect for business travelers, located in the heart of the city.

3. The Fern Seaside Luxurious Tent Resort Daman

• Location: Daman, Gujarat
• Rooms: 31
• Features: Eco-sensitive tent resort offering a unique, luxurious stay by the sea.

4. The Fern Samali Resort Dapoli

• Location: Dapoli, Maharashtra
• Rooms: 38
• Features: A coastal retreat designed for relaxation and leisure.

5. Bhanu The Fern Forest Resort & Spa Jambughoda

• Location: Jambughoda, Gujarat
• Rooms: 91
• Features: Nestled in nature, ideal for those seeking peace and tranquility.

6. The Fern Residency Gandhinagar

• Location: Gandhinagar, Gujarat
• Rooms: 75
• Features: A convenient base for travelers visiting the capital city of Gujarat.

7. The Fern Jaipur

• Location: Jaipur, Rajasthan
• Rooms: 85
• Features: An elegant retreat in the cultural capital of India.

8. Debu’s The Fern Resort & Spa Jim Corbett

• Location: Jim Corbett, Uttarakhand
• Rooms: 81
• Features: A serene stay nestled in the heart of Jim Corbett National Park.

9. The Fern Kochi

• Location: Kochi, Kerala
• Rooms: 92
• Features: Located in Kerala’s vibrant coastal city, blending local traditions with luxury.

10. Amanora The Fern Pune

• Location: Pune, Maharashtra
• Rooms: 48
• Features: A sophisticated urban resort for business and leisure travelers alike.

These hotels provide a wide range of options, whether guests are looking for a business-centric stay in Bengaluru, a beachside retreat in Daman, or a forest resort in Jambughoda. Each property has been carefully chosen to meet the specific needs of travelers while offering a taste of local culture and sustainable luxury.

The Future of Series by Marriott in India

The launch of Series by Marriott in India is only the beginning. Marriott International plans to expand the brand significantly, with over 100 openings scheduled for the coming year. This aggressive expansion plan reflects the growing demand for affordable, quality accommodations in India, driven by a booming domestic travel market and increasing tourism.

1. Marriott Bonvoy Integration

• Every Series by Marriott property is part of the Marriott Bonvoy loyalty program, which allows guests to earn and redeem points at over 30 Marriott brands worldwide.
• Members of the program enjoy a seamless travel experience, with personalized services and the ability to access over 10,000 global destinations.

2. Guest-Centric Focus

• The properties under Series by Marriott are designed to meet the needs of both business and leisure travelers, offering a range of guest services such as Grab n Go Breakfast for early departures, and special Single Lady Traveller Recognition packages.
• The brand’s commitment to personalized experiences ensures that every guest feels welcome and cared for during their stay.

Why Series by Marriott is Ideal for Indian Travelers

The new brand aims to cater to the diverse needs of Indian travelers by offering a balanced blend of regional authenticity and global hospitality standards. With a focus on providing comfortable, sustainable, and affordable stays, Series by Marriott is poised to become a trusted choice for travelers seeking quality service at competitive prices.

Whether you are visiting Jaipur for business, exploring the beaches of Daman, or immersing yourself in the tranquility of Jim Corbett, Series by Marriott offers a new way to experience India with the assurance of Marriott’s globally recognized service.