Masseria del Cardinale: Rocco Forte Hotels’ New Luxury Destination in Puglia, Opening in 2028 with Heritage-Inspired Design, World-Class Amenities, and Sustainable Practices

Published on December 3, 2025

Rocco Forte Hotels, renowned for its luxury and sophistication, is expanding its presence in Italy with the announcement of Masseria del Cardinale. Located in Fasano, Puglia, this new addition to the brand’s portfolio is set to open in 2028 and will be the group’s second hotel in the stunning region of Puglia, following the success of Masseria Torre Maizza, which opened in 2019. This property will further solidify Rocco Forte Hotels as a major player in the region’s luxury tourism scene.

Masseria del Cardinale will feature 86 opulent rooms and suites, offering guests unparalleled luxury with modern amenities. Among its offerings will be world-class dining options, a wellness-focused Irene Forte Spa, a spacious swimming pool with panoramic views, and exceptional event spaces for both business and leisure gatherings. The hotel’s strategic location in the Itria Valley, renowned for its charming trulli houses, picturesque stone villages, and historical significance, makes it a perfect base for exploring the region’s breathtaking natural beauty and rich culture.

A Heritage-Inspired Design Led by Olga Polizzi

The renovation and design of Masseria del Cardinale will be overseen by Olga Polizzi, Deputy Chairman and Director of Design at Rocco Forte Hotels. Polizzi, known for her expert design sensibility, will collaborate with Luigi Fragola Architects, a prestigious studio based in Florence, to ensure that the property blends traditional architectural elements with modern comforts. The aim is to create a luxurious yet welcoming environment that reflects both the local culture and contemporary style.

The renovation will also involve a partnership with PGIM’s real estate business and Re.vo, with Dekus as the development partner. This collaboration underscores Rocco Forte’s commitment to creating exceptional properties in extraordinary locations, ensuring that Masseria del Cardinale becomes a top luxury destination in Puglia.

The Itria Valley: A Premier Destination in Southern Italy

Located in the heart of the Itria Valley, Fasano offers one of the most captivating regions of Southern Italy. Known for its traditional trulli houses, olive groves, vineyards, and charming stone villages, this area provides visitors with a serene and picturesque escape. The valley is also home to several UNESCO World Heritage Sites, adding to its appeal as a cultural hotspot for history lovers and tourists seeking authentic Italian experiences.

Fasano’s central location makes it ideal for exploring the beauty of Puglia, with easy access to renowned attractions such as the beaches of the Adriatic Sea, the historic towns of Ostuni and Martina Franca, and ancient Roman ruins. The surrounding landscape offers expansive views, olive orchards, and tranquil settings perfect for relaxation and outdoor activities.

Unique Luxury Features and Experiences at Masseria del Cardinale

True to the Rocco Forte Hotels’ reputation for exceptional service, Masseria del Cardinale will provide an array of luxury features designed to enhance every guest’s experience. These will include:

• Dining Options: Guests will enjoy world-class cuisine highlighting local Puglian flavors with a modern twist. The hotel’s restaurant will emphasize fresh, locally sourced ingredients, while the bar will offer a refined selection of wines, cocktails, and aperitifs, perfect for soaking in the stunning countryside views.
• Irene Forte Spa: A major highlight of the hotel, this exclusive wellness facility will offer a wide range of rejuvenating treatments, from traditional massages to advanced skincare therapies. The serene environment of the spa will provide an ideal retreat for guests seeking relaxation.
• Outdoor Swimming Pool: Set amidst the rolling hills of the Itria Valley, the large swimming pool will offer guests a tranquil space to unwind, while enjoying spectacular views of the surrounding countryside.

Event and Meeting Spaces for Business and Leisure

Masseria del Cardinale will also cater to corporate clients and event planners, offering flexible and elegant event spaces. Whether hosting a business conference, a wedding, or a private celebration, the hotel’s team will provide tailored services and expert planning, ensuring every event is an unforgettable success. Its stunning surroundings, luxurious accommodations, and impeccable service will make it an ideal venue for both business and social gatherings.

A Vision for Sustainable Tourism

Rocco Forte Hotels is committed to sustainability, and Masseria del Cardinale will reflect this ethos in its design and operations. The property will incorporate eco-friendly practices, such as energy-efficient systems and the use of locally sourced materials. Sustainability will be a core element of the hotel’s operations, aligning with the growing demand for responsible tourism practices.

Conclusion: Masseria del Cardinale, A New Icon of Luxury in Puglia

Set to open in 2028, Masseria del Cardinale promises to be a stunning addition to Puglia’s luxury hotel scene. With its breathtaking location in the Itria Valley, rich cultural history, and a blend of traditional and modern design, this hotel will provide an unparalleled experience for those seeking luxury, relaxation, and cultural exploration. Whether for a peaceful getaway, a business retreat, or a special event, Masseria del Cardinale will offer guests a one-of-a-kind stay in one of Italy’s most beautiful and sought-after destinations.