Published on October 22, 2025

A major administrative and cleanliness initiative is gaining momentum across India’s tourism offices and institutes, as the Ministry of Tourism intensifies efforts under Special Campaign 5.0. With activities spanning from central government departments to regional tourism offices and hospitality training institutes, this campaign is designed to tackle administrative backlogs while improving the cleanliness of premises. Over 6,000 tasks have been set, and hundreds of field locations are actively participating. From freeing up office space to streamlining file management, this ambitious effort is being viewed as a turning point in boosting both internal efficiency and the public-facing image of tourism services in India.
Launched as part of a broader national initiative, Special Campaign 5.0 focuses on two primary goals—cleaning up government office spaces and resolving long-pending administrative tasks. For the Ministry of Tourism, this has translated into a comprehensive mission involving its affiliated organizations such as the India Tourism Offices, the India Tourism Development Corporation (ITDC), the Indian Institute of Tourism and Travel Management (IITTM), and various Institutes of Hotel Management (IHMs).
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During the initial phase of the campaign, which spanned the last half of September 2025, offices were tasked with identifying areas for physical cleaning and cataloguing pending files that required action. Following this preparatory phase, the implementation stage began in early October and is set to continue throughout the month.
A total of 6,429 targets have been formally registered for execution under this campaign. These include a range of tasks—from digital and physical file reviews to office clean-ups and record disposal. Among these, 413 specific sites have been earmarked for cleanliness drives, many of which are locations frequently visited by tourists, officials, or students enrolled in hospitality programs.
To date, more than 1,553 tasks have been completed, marking around 24.15% progress toward the campaign goals. The administrative streamlining has resulted in the clearance of over 4,700 physical files and 1,100 e-office files, a significant step in reducing bureaucratic delays and improving workflow efficiency. Additionally, these efforts have liberated 14,095 square feet of office space, which can now be reallocated for more productive uses. The campaign has also raised ₹1,72,991 through the systematic disposal of scrap and unused materials.
While the campaign is primarily administrative in nature, its ripple effects will be noticed by travelers, tourists, and hospitality students alike. Government-run tourism offices, travel counters, and training institutes that are actively part of this initiative are now undergoing visible changes—offices are cleaner, visitor areas are tidier, and storage clutter is being removed. For travelers seeking information, guidance, or services at these centers, the improved environment promises a more welcoming and professional experience.
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In addition, the focus on digital file management and e-office system upgrades may lead to faster responses for public inquiries, tour approvals, and event permits. This directly benefits those engaging with tourism authorities for travel plans, destination promotions, or partnerships.
A cleaner, more efficient administrative system boosts the credibility of India’s tourism sector. When institutions operate with reduced backlog and better records, it becomes easier to manage everything from licensing and training programs to policy rollouts and international tourism collaborations. The physical cleanliness also supports the Swachh Bharat (Clean India) vision, enhancing the appeal of Indian tourist destinations not just by upgrading their attractions but also by elevating the standards of the supporting infrastructure.
Moreover, the focus on waste disposal, especially in urban tourism zones and institutional campuses, signals a stronger commitment to sustainability and environmental consciousness—a growing concern among today’s eco-aware travelers.
If you’re visiting India during this campaign period, you might notice changes at various government tourism touchpoints. Cleaned-up waiting areas, upgraded help desks, and improved signage at tourist offices are small but significant indicators of the transformation underway.
Travelers interacting with India Tourism Offices or training institutes can expect faster processing times for inquiries, smoother interactions with staff, and better-maintained facilities. Those attending hospitality courses or events at IHMs and IITTM campuses will also benefit from the improved working environments and streamlined administration.
When visiting these offices or locations, consider cooperating with posted cleanliness guidelines or e-waste management practices. Responsible behavior from tourists not only supports the campaign but also contributes to a better experience for everyone.
This campaign is not the first of its kind. In previous editions, the Ministry of Tourism made substantial progress in clearing space, disposing of outdated materials, and digitizing records. However, Special Campaign 5.0 represents a more intensified and broader push toward achieving long-term institutional efficiency and cleanliness.
The ongoing monitoring of the campaign’s progress, as well as its regular updates on government portals, indicates a high level of accountability. With thousands of tasks already completed and more in the pipeline, the Tourism Ministry’s efforts signal an unwavering commitment to administrative reform and public service enhancement.
For travelers, professionals, and students connected with India’s tourism ecosystem, this campaign is a welcome initiative—improving not just the look of offices and facilities, but also how they function.
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Thursday, December 4, 2025
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