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Mastering Flavors: Ashay Desai Sets New Standards at Catering Collective

Thursday, April 4, 2024

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Catering Collective, a division of K Hospitality, India’s leading privately owned food and beverage enterprise with a significant presence both domestically and internationally, is delighted to announce the distinguished recognition of its Culinary and Operations Head, Ashay Desai, as the foremost Hospitality Icon – Chef at the esteemed 5th Asia Food Congress. This prestigious accolade highlights Desai’s extraordinary talent, unwavering dedication, and profound contributions to the culinary and hospitality sectors.

In his role as the culinary director for Catering Collective, Ashay endeavors to craft unforgettable and tailor-made culinary experiences for guests at events and gatherings of all scales. By paying meticulous attention to detail, fostering a culture of innovation, and comprehensively understanding each client’s vision, his ambition is to set the standard for exceptional culinary artistry and unparalleled service within the catering industry.

Supported by his dynamic team, Ashay has successfully orchestrated numerous social celebrations and catered to esteemed personalities within the industry. He has led the gastronomic arrangements for events hosted by renowned figures such as Amitabh Bachchan, Shah Rukh Khan, Kumar Mangalam Birla, among others. Notably, as the hospitality lounge partner at Anant Ambani’s pre-wedding festivities, his team curated an unforgettable experience for the VIP guests, solidifying their reputation for excellence in hospitality.

“The scale of the event and giving a consistently excellent service is what makes the
difference. Serving a diverse clientele at an event like this has definitely been an excellent platform for
Blue Sea to do what it does best”
“I’m deeply honoured to receive this prestigious recognition from the Asia Food Congress & Awards. It’s
a testament to the hard work of our team at Catering Collective. Constant innovations are necessary to
cater to the ever-evolving demands of the Indian wedding industry. It’s a pleasure to be acknowledged
for the same”. Adding to his plans for Catering Collective, “As you have one event to deliver the best of
hospitality, innovation in catering becomes crucial to stand out and deliver a good experience.
Sustainability and innovative curations will always be at the forefront of what the company is heading
towards achieving.” Ashay Desai, Director, Culinary and F&B, Catering Collective.

The inception of the 5th Asia Food Congress & Awards aimed at redefining the concept of ‘Good Food’ by emphasizing its qualities of taste, authenticity, and responsibility, while also acknowledging outstanding talents in the industry. This event served as a platform for bringing together eminent hospitality leaders from across the nation, providing avenues for insightful roundtable discussions, panel sessions, and networking opportunities. Such engagements fostered meaningful connections and facilitated the exchange of valuable knowledge among participants.

The inception of the 5th Asia Food Congress & Awards aimed at redefining the concept of ‘Good Food’ by emphasizing its qualities of taste, authenticity, and responsibility, while also acknowledging outstanding talents in the industry. This event served as a platform for bringing together eminent hospitality leaders from across the nation, providing avenues for insightful roundtable discussions, panel sessions, and networking opportunities. Such engagements fostered meaningful connections and facilitated the exchange of valuable knowledge among participants.

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