Matador Network Travel Awards 2025: Your Guide to the Best Global Travel

Published on December 10, 2025

The 2025 Matador Network Travel Awards have just been unveiled, highlighting the best global destinations for travelers in the upcoming year. After analyzing over 165,000 travel itineraries, Matador Network, a leading travel publisher, has recognized the top cities, regions, and airlines that stand out for their unique offerings, sustainable practices, adventure potential, and cultural immersion.

As travelers look ahead to 2026, this annual awards list serves as a guide to the most sought-after destinations, whether you’re after adventure, wellness, wildlife experiences, or eco-friendly travel. From hidden gems to familiar favorites, the 2025 winners provide plenty of inspiration for planning your next big trip.

Top 2025 Winners in the Matador Network Travel Awards

Next Big Destination: Estonia

Estonia has emerged as the “Next Big Destination” for 2025, thanks to improved flight connections and a strong focus on sustainable tourism. The European country’s vibrant capital, Tallinn, along with Tartu, named the European Capital of Culture for 2024, are attracting more international visitors. Estonia’s commitment to sustainable practices and rich cultural offerings make it a standout destination for travelers in 2026.

Best Adventure Destination: Oaxaca, Mexico

Oaxaca, Mexico, takes the crown for the “Best Adventure Destination,” offering everything from mountain biking in the Sierra Norte to surfing the Pacific coast. This region is known for its rich cultural heritage and stunning natural landscapes, making it an ideal destination for thrill-seekers and culture enthusiasts alike. Whether you’re exploring ancient ruins or hiking through lush mountains, Oaxaca offers plenty of adventure.

Best Sustainable Destination: Madeira, Portugal

Madeira, Portugal, earned the title of “Best Sustainable Destination” due to its dedication to eco-friendly tourism and preservation of its unique landscape. The Portuguese island is a model of what modern, climate-aware travel looks like, with efforts to promote sustainable practices throughout its tourism sector. Visitors can enjoy breathtaking landscapes, hiking trails, and a commitment to sustainability that resonates with today’s eco-conscious traveler.

Best Wellness Destination: Türkiye

Türkiye is the recipient of the “Best Wellness Destination” award, thanks to its deep-rooted wellness traditions. From rejuvenating thermal baths and hammams to the healing power of its natural landscapes, Türkiye offers a wellness experience like no other. Travelers can immerse themselves in holistic wellness practices while enjoying the beauty of coastal towns, the cultural richness of Istanbul, and serene retreats across the country.

Best Wildlife Destination: Baja California, Mexico

The inaugural “Best Wildlife Destination” award goes to Baja California, Mexico, where travelers can explore unique wildlife in diverse landscapes. Baja California is home to an incredible variety of ecosystems, from desert mountains to rich marine life in the Sea of Cortez. Its remote beauty offers travelers the chance to witness some of the most exciting wildlife encounters on earth, including whale watching and marine expeditions.

Readers’ Choice Awards

The Readers’ Choice Awards were also announced, highlighting the destinations that have captured the attention of Matador’s dedicated travel community. These include:

Next Big Destination: Albania

Albania has emerged as the “Next Big Destination” according to Matador readers. Known for its unspoiled landscapes, Albania offers travelers a mix of stunning coastal scenery and rugged mountain vistas without the high price tags of other European destinations. Its natural beauty, rich history, and affordability make it a growing favorite for travelers seeking something off the beaten path.

Best Adventure Destination: Patagonia, Argentina

Patagonia, Argentina, continues to capture the hearts of adventure lovers, earning the “Best Adventure Destination” spot in the Readers’ Choice Awards. With its dramatic landscapes, including glaciers, mountains, and vast wilderness, Patagonia is a dream destination for those seeking multi-day treks, ice hikes, and road trips.

Best Sustainable Destination: Costa Rica

Costa Rica is celebrated for its commitment to sustainable tourism and its thriving biodiversity, making it the Readers’ Choice for “Best Sustainable Destination.” Known for its national parks, eco-lodges, and wildlife conservation efforts, Costa Rica offers an unmatched experience for eco-conscious travelers looking to explore pristine rainforests and diverse wildlife.

Best Wellness Destination: Rotorua, New Zealand

Rotorua, New Zealand, stands out as the Readers’ Choice for “Best Wellness Destination.” The city, situated atop active geothermal fields, is famous for its natural hot springs, geysers, and mud pools. It offers travelers a tranquil environment for wellness retreats and relaxation, with the added bonus of breathtaking natural surroundings.

Best Wildlife Destination: Nairobi National Park, Kenya

Nairobi National Park, located just 30 minutes from downtown Nairobi, has been recognized as the Readers’ Choice for “Best Wildlife Destination.” This unique park allows visitors to witness wildlife such as lions, giraffes, and rhinos against the backdrop of the city skyline, offering a rare combination of urban and safari experiences.

Best Airline: Emirates

Emirates tops the Readers’ Choice list for the “Best Airline,” recognized for its exceptional service and global reach. As a leading airline in both comfort and luxury, Emirates provides travelers with a seamless and premium flying experience, making it a top choice for long-haul journeys.

Plan Your 2026 Adventures with Matador’s Award-Winning Destinations

The 2025 Matador Network Travel Awards provide a comprehensive list of the best destinations and travel experiences to consider for your 2026 plans. Whether you’re drawn to sustainable travel, adventure, wellness, or wildlife, the destinations and airlines recognized this year offer something for every traveler. These award-winning spots and experiences are sure to inspire unforgettable journeys in the coming year.

As you plan your 2026 travel adventures, use this list as a guide to discover new destinations, engage in meaningful experiences, and explore the world with sustainability, luxury, and excitement in mind.