MEADFA Conference set to take place in Dubai this month

 Tuesday, November 2, 2021 


The MEADFA Conference is set to take place in Dubai from November 21-23, 2021. The event will give delegates the opportunity to meet with some of the leading companies in the Middle East and Africa duty free and travel retail industry. The event marks the return of one of travel retail’s most popular gathering, held in a location that is set to drive the recovery in international travel. 
Held at the Jumeirah Creekside Hotel near The Irish Village, the MEADFA Conference will be managed by TFWA and hosted by Dubai Duty Free. Running across two days, the conference will visit a number of trends as international travel restarts, with sessions on ‘Travel in a new world’, ‘Reimagining Tourism’, ‘Futureproofing retail’, ‘Defending our industry’ and more.

Moreover, networking opportunities will be amplified for delegates attending the event in person, with coffee breaks, lunches, a Welcome Cocktail on Sunday and Gala Dinner on the Monday. Those unable to attend in person will be able to access the conference via a paid livestream service on the TFWA 365 digital platform.

Sherif Toulan, President, MEADFA said in a statement that this year’s MEADFA Conference will be focused on helping delegates from across the duty free and travel retail industry reignite their business after a difficult two years.

He mentioned that as the industry gets back up and running and begins to develop new approaches for a post-pandemic world, it is more important than ever that people come together after what has been a long time apart, to continue planning for the recovery of the industry.

Jaya Singh, President, TFWA added that the industry is a people business and hence authorities are urging duty free and travel retail professionals to book their place now for what will be the key event in the Middle East and Africa region. She mentioned that as green shoots of recovery continue to emerge across the industry, organizers are looking forward to seeing many familiar and new faces in Dubai.

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