Meet Global MICE Congress 2025 in Moscow Sets New Benchmark in Business Tourism, Drawing More than Two Thousand Professionals from Nearly Forty Countries with a Focus on its Sustainable Growth

Published on December 26, 2025

Moscow has also reinforced its status in the global exhibition of excellence in the area of business tourism, following the success of the Meet Global MICE Congress (MGMC) 2025. The global event, organized on December 17-18, was considered successful, drawing in more than 2,500 delegates from different parts of the globe, including decision-makers from 37 countries, specifically from the BRICS and Global South. The event this year also broke the previous year’s record with a 100% increase in delegates and also with the highest number of business meetings, thereby establishing the significance of MICE in developing global tourism.

India’s Growing Role in the Global MICE Landscape

India played a significant role at MGMC 2025, emerging as one of the fastest-growing markets in business tourism. With 53 hosted buyers from India, the country’s business tourism sector continues to strengthen its connections with global MICE platforms, illustrating the increasing demand for international collaboration. Indian companies are showing heightened interest in business tourism opportunities, signaling a promising future for the sector in India and an expanding role in global tourism networks.

Moreover, The recognition of India’s role at the congress highlights how business tourism is becoming an essential driver of the economy, with the country’s businesses eager to engage in cross-border partnerships and networking opportunities on a global scale.

A Growing Platform for International Cooperation and Business Dialogue

The Meet Global MICE Congress 2025 was not just a platform for showcasing destinations but a vital space for dialogue between the business and government sectors. As Sabbas Joseph, the founder of Wizcraft Group, emphasized, MICE tourism is not just about events; it represents economic policy and a global initiative that promotes international cooperation and sustainable development.

The congress focused on key global trends such as personalized travel, the experience economy, neurotechnology, AI, and the multiplier effect of mega-events. These topics underscore the evolving demands of global tourists and provide valuable insights into how MICE destinations can remain competitive in the changing landscape of business tourism.

Key Highlights: Business Sessions, Exhibitions, and Networking Opportunities

The MGMC 2025 featured 15 business sessions on diverse topics, including the latest developments in conferences, exhibitions, global trends, and technology. The plenary sessions and panel discussions provided a deep dive into the future of the MICE industry, addressing the impact of personalization, gamification, hybrid models, and the role of AI and neurotechnology in shaping the future of business events.

Additionally, 8,000 business meetings were held throughout the congress, focusing on establishing new business contacts, fostering B2B collaborations, and exploring future event opportunities. This dynamic networking environment proved to be a major draw for participants eager to expand their global reach and connect with key stakeholders from across the world.

Global Presence and the Role of Exhibitors in Expanding Market Reach

With over 130 exhibitors from BRICS countries and the Global South, MGMC 2025 highlighted the growing importance of these regions in the global MICE sector. Exhibitors included MICE operators, convention bureaus, and tourism agencies looking to expand their reach and improve brand visibility in rapidly growing markets. The congress served as an ideal platform for these exhibitors to engage with potential clients and establish new international partnerships.

The Hosted Buyers Program saw notable participation from regions like the Middle East and India, with nearly 27% of buyers from the Middle East and 25% from India. This diverse representation from key global markets emphasizes the increasingly globalized nature of MICE tourism, with international destinations vying for attention from influential business tourism buyers.

The Future of MICE Tourism: Sustainable Growth and Innovation

Looking ahead, MGMC 2025 provided valuable insights into the future tourism growth of MICE and how emerging trends such as sustainability, technology, and experiential travel will shape the industry. One major takeaway from the event was the importance of sustainable tourism practices in the MICE sector. As countries and destinations aim for long-term growth, balancing economic development with environmental responsibility will be critical.

The future tourism impact discussed at the congress emphasized the need for collaborations between governments, industry stakeholders, and local communities to create eco-friendly business events. The future of MICE tourism lies in its ability to cater to the growing demand for responsible travel, ensuring that future events promote sustainability, respect for local cultures, and responsible economic development.

Moscow as a Strategic Tourism Hub for the Future

Moscow continues to position itself as a leading global tourism hub, especially for business tourism. The success of the Meet Global MICE Congress not only underscores the city’s importance in the global tourism landscape but also reflects its capacity to host large-scale international events. As Russia’s capital strengthens its tourism infrastructure and expands its international connectivity, the city will likely see continued growth in its role as a MICE destination.

With future tourism growth set to continue, Moscow remains a strategic hub for business travelers seeking both professional opportunities and cultural experiences. The city’s focus on sustainability, innovation, and diverse offerings will ensure that it remains a top destination for global MICE events in the years to come.

MGMC 2025 and the Future of Global Tourism

The Meet Global MICE Congress 2025 represented an opportunity for Moscow to emerge as a major MICE destination globally. In fact, it brought together leaders and key players within the industry and from around the world. This conference offered an insight into MICE tourism and an opportunity to learn about its future while also understanding global collaboration and growth. As business tourism continues to grow and change trends, the MGMC represents an important platform that determines its present and future.

As Moscow and other major cities around the world adopt sustainability and tourism practices, it is clear that the future of the MICE industry is on course for growth. The congress reiterated the significance of partnerships and innovation in promoting tourism growth and ensuring that the MICE industry continues to be a major contributing sector of the tourism economy. The significance of MICE tourism to the economy and society also continues to advance as Moscow helps shape its future.