Meetings Africa 2024: Shaping the Future of African Business Events

Monday, February 26, 2024

Meetings Africa 2024 marks the 17th edition of this Business Events Trade Show, proudly owned by South African Tourism. Its primary aim is to establish a robust market access platform for African Business Events Products, nurturing the continent’s business events industry and fueling its economic prosperity.

This 2-day trade show includes a dedicated Educational Day, held in collaboration with key global, continental, and national industry associations.

Meetings Africa serves as a pivotal stage for exhibitors to showcase their offerings to both international and local buyers, African associations, and corporate planners. It stands as the premier platform for direct interaction with influential global buyers, facilitating Africa’s developmental strides.

Anticipated to feature over 350 exhibitors, 350 buyers, and more than 3,000 delegates from diverse international markets, Meetings Africa 2024 is scheduled from February 26–28, 2024, at the Sandton Convention Centre in South Africa. The conference aims to position Africa as a prime destination for business events and tourism, fostering collaborative growth.

In terms of economic impact, Meetings Africa 2023 injected approximately R388.5 million into the South African economy, while also creating or sustaining 753 jobs. The event holds the potential to deliver tangible economic benefits, particularly for small and medium-sized enterprises (SMMEs), besides facilitating job creation and market access across the continent.

BONDay: 26th February 2024
Show Days: 27th – 28th February 2024

Reasons to Participate as an Exhibitor:

1. Conduct business: Meetings Africa offers a unique platform attracting global buyers keen on African products. Rigorous vetting ensures the presence of credible decision-makers capable of doing business in Africa.
2. Quality meetings: Our advanced online diary and matchmaking system, coupled with a dedicated team, ensure productive interactions between exhibitors and buyers.

Reasons to Participate as a Buyer:

1. Market access: The Meetings Africa Buyer Programme grants access to a diverse array of high-quality African products, unmatched elsewhere globally.
2. Seamless experience: Our event hosts over 20 African countries and 300 carefully selected products, supported by top-notch online tools, ensuring smooth interactions.

Reasons to Participate as Media:

1. Networking opportunities: Engage with industry professionals and gain insights from renowned experts, enriching your content pool.
2. Global connections: Meetings Africa connects you with decision-makers worldwide, fostering business-to-client and business-to-business connections.
3. Media hub: Our media center provides a conducive working environment for accredited media, facilitating real-time coverage and promoting Africa as a premier business events host.

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