Meliá Hotels International Crowned Spain’s Undisputed Hospitality Champion With Thirteen-Year Reign As The Nation’s Most Powerful And Prestigious Tourism Brand

Published on June 19, 2025

Meliá Hotels International secures its position as Spain’s most reputable tourism brand for the 13th year, showcasing unmatched leadership and industry excellence.

Meliá Hotels International has once again emerged as the top-rated tourism company in Spain, retaining its leadership position in the Merco Empresas 2025 ranking for an unprecedented thirteenth consecutive year. This continued success reflects the company’s unwavering commitment to excellence, reputation, and industry influence.

In this year’s edition, the company also achieved a notable rise in the overall national ranking, securing the 21st position among the 200 most reputable companies across all sectors in Spain. This advancement further demonstrates the brand’s growing influence beyond the tourism industry.

The 2025 ranking is part of the 25th edition of Merco (Monitor Empresarial de Reputación Corporativa), one of the most respected corporate reputation assessments globally. Known for its methodological integrity, Merco’s evaluation process integrates data from 25 distinct sources, incorporates six rigorous analysis tools, and includes feedback from 62,410 respondents. The process is independently audited by KPMG in compliance with the ISAE 3000 standard, ensuring transparency, accuracy, and credibility in the findings.

Meliá’s recognition extends beyond just one dimension of corporate excellence. The company also leads in other key segments of the Merco ecosystem. In the Merco Responsibility ESG ranking, it holds the top position for sustainability within the tourism industry, highlighting its commitment to responsible and environmentally conscious practices. Simultaneously, in the Merco Talent ranking, it is acknowledged as the most desirable employer in Spain’s hospitality sector—further reinforcing its status as an industry benchmark for attracting and nurturing talent.

Additionally, the company’s executive leadership received high praise in the Merco Líderes 2025 index, where its representative climbed three places to be ranked among the top 25 most reputable business figures in Spain. This recognition reflects the strength of leadership that has played a crucial role in shaping the company’s strategic direction and sustained prominence.

By excelling across multiple categories—corporate reputation, sustainability, talent attraction, and executive leadership—Meliá Hotels International continues to define industry standards in hospitality and beyond. The company’s consistent recognition across Merco’s rankings underscores its holistic approach to corporate excellence, setting a benchmark for other businesses in Spain and the global tourism industry alike.

Meliá Hotels International

Established in 1956 in the coastal city of Palma de Mallorca, Spain, Meliá Hotels International has grown into one of the globe’s most prominent hospitality companies. With a presence spanning more than 40 countries, the company operates over 400 hotels that are either fully functional or in the development phase. Its diverse brand portfolio includes ten distinctive banners: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá, and Affiliated by Meliá.

Renowned as a global leader in the leisure travel segment, Meliá has effectively leveraged its deep expertise in resort-style accommodations to successfully expand into the urban hospitality space, offering city stays that blend business with leisure. This strategic expansion reflects its ability to adapt to evolving traveler preferences and lifestyle trends.

The company’s dedication to sustainable tourism has earned it significant accolades on the international stage. In 2022, Meliá Hotels International was named the most sustainable hotel brand in the world by S&P Global’s Corporate Sustainability Assessment. Furthermore, the company was honored as a “Top Employer 2023” in several countries including Spain, Mexico, the Dominican Republic, Italy, and Germany—highlighting its commitment to employee well-being and professional growth.

Meliá Hotels International is also listed on Spain’s prestigious IBEX 35 stock index, affirming its strong position within the country’s corporate landscape. For further details on the company’s brands, values, and initiatives, visit www.meliahotelsinternational.com.