Mexico Joins US, Canada, U.K., France, Australia, Italy, Japan, and Vietnam as Key Players in Sustainable Travel Trends for 2026

Published on December 17, 2025

Mexico joins US, Canada, U.K., France, Australia, Italy, Japan, and Vietnam as a key player in the global shift toward sustainable travel trends for 2026. As travelers increasingly prioritize eco-friendly and culturally responsible experiences, Mexico is rising to the challenge by embracing sustainability in its tourism practices. From its pristine beaches and protected nature reserves to its commitment to preserving indigenous cultures, the country is focusing on balancing growth with environmental responsibility. Mexico’s efforts to promote sustainable tourism are not only attracting a new wave of eco-conscious travelers but also ensuring the protection of its rich natural and cultural heritage for future generations.

Big Sky, Montana, U.S.
Big Sky, Montana, has emerged as a leading destination for 2026, seeing a remarkable 92% increase in flight and accommodation searches. This all-season destination draws outdoor enthusiasts with its world-class ski resorts, hiking trails, and river activities. Big Sky’s expansive landscapes, which include majestic mountain views and proximity to Yellowstone National Park, provide an ideal backdrop for year-round adventure. In addition to its outdoor appeal, Big Sky boasts upscale lodging and fine dining, making it a perfect mix of luxury and nature. For travelers seeking both relaxation and adventure, Big Sky is an unmissable destination.

Okinawa, Japan
Okinawa, Japan’s southernmost island, has experienced a 71% rise in travel searches, earning it a spot on the 2026 list. Famous for its stunning beaches, ancient castles, and vibrant food scene, Okinawa offers a slower pace of life compared to the bustle of Tokyo or Osaka. The island’s UNESCO World Heritage Sites, including its historic castles, provide a glimpse into Okinawa’s rich cultural history, while its crystal-clear waters make it a popular destination for diving. Okinawa’s unique cuisine, a blend of Chinese and Japanese influences, offers a taste of the island’s sustainable, local food practices.

Sardinia, Italy
Sardinia, Italy’s second-largest island, has seen a 63% jump in search interest, making it one of the top travel destinations for 2026. Known for its stunning beaches and Mediterranean charm, Sardinia attracts sun seekers and nature lovers alike. Visitors can explore the Maddalena Archipelago, a protected national park known for its pristine beaches and diverse marine life. Sardinia’s cuisine, which blends Spanish, Arab, and pastoral influences, offers a distinctive taste of the island’s agricultural heritage. Whether relaxing by the sea or exploring charming villages, Sardinia provides an unforgettable Italian escape.

Phu Quoc, Vietnam
Phu Quoc, Vietnam’s largest island, has gained popularity, with a 53% increase in search volume. The island is renowned for its lush forests, beautiful beaches, and peaceful atmosphere. Phu Quoc’s natural beauty, including its 93 miles of coastline and tropical rainforests, makes it an ideal destination for nature lovers. The island also boasts a variety of family-friendly attractions, such as the Sunworld amusement park, which adds a fun twist to the island’s laid-back vibes. Whether you’re snorkeling in crystal-clear waters or enjoying the island’s tranquil sunrises, Phu Quoc offers a perfect balance of relaxation and adventure.

Savoie, France
Savoie, a picturesque region in the French Alps, is gaining attention with a 51% increase in search interest. Known for its excellent skiing in the winter months, Savoie also offers breathtaking landscapes and outstanding cuisine. The region’s hearty mountain dishes, paired with some of the finest wines, make it a foodie’s paradise. While it’s famous for winter sports, Savoie is also an excellent destination during the shoulder seasons, such as spring and fall, offering fewer crowds and lower prices. Whether visiting for the slopes or the cuisine, Savoie provides a cozy alpine retreat.

Fort Walton Beach, Florida, U.S.
Located along Florida’s Panhandle, Fort Walton Beach has seen a 45% increase in search interest. This family-friendly beach destination is known for its crystal-clear waters and abundant marine life. Fort Walton Beach offers unique activities, including snorkeling at artificial reefs and exploring local tide pools. Visitors can also enjoy deep-sea fishing, with the region boasting the largest commercial charter fishing fleet in the U.S. Whether you’re enjoying the sun or venturing into the waters, Fort Walton Beach is a great spot for families and nature lovers alike.

Ucluelet, Canada
Ucluelet, a small town on Vancouver Island, has seen a 44% increase in travel interest. Known for its rugged coastline and outdoor adventures, Ucluelet offers access to Pacific Rim National Park Reserve, making it a haven for hikers and kayakers. The town is also a prime destination for storm watchers, with dramatic Pacific Ocean waves reaching up to 50 feet during the winter months. With its mix of outdoor activities and scenic beauty, Ucluelet provides a unique and peaceful experience for nature enthusiasts.

The Cotswolds, U.K.
The Cotswolds, an iconic English region, is experiencing a 39% increase in searches. Known for its rolling hills, charming villages, and historic towns, the Cotswolds is the ideal countryside escape. Visitors can explore over 3,000 miles of walking trails, quaint villages, and centuries-old landmarks. The Cotswolds offers a laid-back atmosphere perfect for travelers seeking a peaceful retreat, complete with local markets, beautiful gardens, and traditional English pubs. Its serene charm makes it a must-visit destination for those wanting to unwind in the English countryside.

San Miguel de Allende, Mexico
San Miguel de Allende, a colonial-era town in central Mexico, has seen a 30% increase in search interest, making it one of the top destinations for 2026. Known for its well-preserved architecture, vibrant arts scene, and rich cultural history, San Miguel de Allende attracts creative types and culture lovers. The town’s food scene, which combines traditional Mexican dishes with international influences, adds another layer to its appeal. With art galleries, charming streets, and local markets, San Miguel de Allende is an ideal destination for travelers looking to immerse themselves in culture and cuisine.

Hobart, Australia
Hobart, the capital of Tasmania, has experienced a 25% rise in search volume, making it one of the top destinations for 2026. Hobart offers a unique combination of art, nature, and cuisine. The Museum of Old and New Art (MONA) is a must-see for art lovers, while the Salamanca Market showcases local produce and handmade goods. Visitors can also enjoy sweeping views from Mount Wellington and, during the right season, even catch a glimpse of the Southern Lights. Hobart is perfect for travelers seeking a mix of cultural experiences and natural beauty.

Mexico joins US, Canada, U.K., France, Australia, Italy, Japan, and Vietnam as a key player in sustainable travel trends for 2026, embracing eco-friendly tourism practices and preserving its rich natural and cultural heritage for future generations.

In 2026, travelers will continue to prioritize destinations that balance natural beauty, cultural depth, and sustainability. From the beaches of Okinawa to the mountain landscapes of Savoie, these destinations offer rich experiences that also respect the environment. Whether exploring serene beaches, historic towns, or lush forests, the growing demand for mindful tourism ensures that future travel will be both rewarding and responsible.